The 2026 winners
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Introduction
Categories
Awards - Planning Excellence
Awards - Creative
Awards - Effectiveness
Awards - A Platform for Good
Awards - Grand Prix
Congratulations
Additional Credits
Maisie McCabe Chair of Judges UK Editor, Campaign
Angus George Executive Creative Director, Ogilvy
Anne-Marie Lavan Chief Marketing Officer, Bauer Media Audio UK
Aimee McKay UK Client Partnership Director & Europe Lead, Bauer Media Outdoor
Adam Evans Pringle Head of Art, Mother
Welcome
The Outdoor Media Awards are celebrating a landmark year - our 20th anniversary - and what better way to mark two decades of creativity, innovation and excellence in Out of Home advertising than by celebrating the very best work in the industry. This year’s theme, “Moments that stand the test of time,” feels especially fitting for such a milestone. It recognises the campaigns that do more than simply appear in the real world - they capture attention, influence culture, spark conversation and create those unforgettable “Did you see that?” moments. The OMAs continue to champion the power of OOH as both a Platform for Brands and a Platform for Good, celebrating work that delivers creative impact, strategic brilliance, measurable effectiveness and meaningful social value. And, as the awards remain RECMA certified, they continue to play an important role in recognising excellence across the wider media industry. We were delighted to receive more than 260 submissions this year from advertisers, agencies, charities, councils and landlord partners. A huge thank you to everyone who entered - we know just how much time, effort and passion goes into every submission. Our judges had the incredibly tough task of narrowing those entries down to a shortlist of 65, before selecting 12 Gold winners across four categories: Planning Excellence, Creative, Effectiveness and a Platform for Good. This year also marks just over 12 months since Bauer Media Outdoor became firmly part of Bauer Media. Together, we continue to create even more opportunities for brands to connect with audiences across the UK, combining the strength of Out of Home with Bauer’s wider audio and publishing portfolio. Read on to discover this year’s winners, including our 2026 Grand Prix winner, who will receive a prize pot of £150,000 in digital media value to spend with Bauer Media Outdoor. See you next year… Aimee & Mark
Clare Peters Chief Strategy & Effectiveness Officer, OMD
Duncan Collins Managing Director, AMS
David Wigglesworth Executive Creative Director & Creative Partner, 4Creative
Danny Weitzkorn Managing Partner, Starcom
Chris Gilfoy Chief Strategy Officer, The7Stars
Dushica Zivanovic WPP OpenX Media Innovation Director, WPP OpenX / Coca Cola
Emma Magliocchi Head of Media, Nestle UKI
Euan Mackay Chief Executive Officer, Route Research Ltd
Emma Withington Chief Planning and Strategy Officer, Havas Media Network London
Emily Westworth Head of Paid Media, Samsung
Francesca Thomas Senior Director of Media Strategy & Growth Marketing, Paramount
Ian Maybank Head of Media, Specsavers
Hannah Pile ICL & Managing Director, Prospect
Geoff de Burca European Strategy Lead - Amazon XCM, WPP Open Door
Genna Trentham Client Managing Director, Spark Foundry
Josh Harris Chief Executive Officer, Neverland
Matt Skelding Chief Client Officer, Zenith UK
Matt Bourn Director of Communications, Advertising Association
Mark Smith UK Sales Director, Bauer Media Outdoor
Lawrence Dodds Managing Partner, UM Worldwide
Matt Willifer Chief Strategy Officer, Carat
Rachel Peace Managing Director, Hearts & Science
Rachel Morgan-Jones EU Media Digital & Market Lead, Diageo
Peter Coates Managing Director, Omnicom Media Newcastle
Patrick Adams Former Chief Strategy Officer, MG OMD
Rik Moore Managing Partner Strategy, The Kite Factory Media
Sharon Dhillon Managing Director, Initiative UK
Satin Reid Chief Operating Officer, EssenceMediacom, WPP Media
Sarah Green Chief Marketing Officer UK & IE, Ikea
Rob Edwards Head of Media & Digital, Arla Foods
Shivani Arora Head of Global Campaigns, British Airways
Will John Executive Creative Director, Saatchi
Victoria Appleby President - Growth, WPP Media
Tom Mardon Head of Media and Performance Marketing, Tesco
Toby Nettle Chief Client Officer, PHD UK
Meet the 2026 judges
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Meet the judges
Our Awards are grouped into categories to reflect all that makes Out of Home great across Planning Excellence, Creativity and Impacting Communities.
Data And Intelligence Award Cross-Format Award Cross-Channel Award Programmatic Out of Home Award Outstanding Poster Award Tech Innovation Award Installation And Experience Award Brand Building Award SME Advertising Award New Approach Award National Social Impact Award Community Social Impact Award
Planning Excellence
Creative
Effectiveness
A Platform for Good
The Grand Prix
A big high-five to all the planners and their craft
Data and Intelligence Award
Cross-Format Award
Cross-Channel Award
Programmatic OOH Award
Data and intelligence flowed through out - Impressive, a smart campaign well executed.
- Judges’ comments
This award recognises smart planning powered by data. Entries will clearly demonstrate how the use of audience data, insights and tools were employed to create an effective strategy, plan and campaign. The award is open to brands and companies of all sizes.
Gold
Silver
Bronze
American Express – Amex Gold You Do You Rapport / IMPACT / UM / Dentsu Creative / Ann Squared / Look Up American Express used borough-level behavioural and spend data to identify what people genuinely loved and spent money on across London. These insights led to the creation of four bespoke, interactive experiential billboards, each tailored to its unique location. This hyper-local, personalised OOH campaign rewarded prospects with tailored rewards while supporting local businesses. By applying audience data to both planning and execution, the campaign increased Amex brand consideration and drove Gold Card applications.
Shortlisted EE – Safer Sims Posterscope / Saatchi & Saatchi / Open Connect Heineken – Fosters Pure Aussie Refreshment Dentsu X / Dentsu OOH / The Trade Desk Moss – Building Confidence Back Craft / Project5 / The Corner / Evolve OOH
Transport for London – Santander Cycles WPP Media OOH / DOOH.com / Wavemaker / VCCP Transport for London and Santander Cycles used data to provide real-time information through OOH when Londoners needed confidence at the point of travel. Using TfL data, dynamic digital posters near docking stations showed how many bikes were available, how far away they were and where to find them, updated every minute. This applied live data directly within media at the moment of decision, addressing visibility and availability challenges. The result was immediate behaviour change, generating thousands of incremental hires in activated areas, with further incremental hires projected over time.
Netflix – Wednesday Season 2 iProspect / Dentsu OOH Netflix used a high number of OOH formats across multiple outdoor partners to promote Wednesday Season Two. The campaign deployed creative across multiple environments, maintaining a consistent character tone and visual identity throughout. Each format contributed to an integrated presence, with placements aligned to key moments across the summer. This approach ensured the campaign appeared across a wide range of outdoor environments, increasing visibility in different audience contexts. By using multiple formats incoordination, the campaign delivered sustained exposure across the period. The activity generated conversation in public spaces and online, supporting audience engagement ahead of the series launch and contributing to record-breaking viewing performance following release.
Vodafone Three – Two is Better Than One Dentsu OOH / Carat / Leo Burnett Multiple OOH was used across high-impact locations to launch Vodafone Three, a campaign designed to mark bringing both networks together under one brand to deliver broader connectivity. Creative executions presented both brands using dual-site and narrative-led formats. Locations were selected to maximise visibility and reach across different environments. This coordinated use of formats ensured consistent exposure and clear communication of the combined network proposition. The campaign achieved strong awareness and recognition, shifting perceptions of network strength and reinforcing the message that two networks are better than one.
Shelter – Invest in Social Housing Beyond / Talon Shelter used multiple OOH formats across Westminster to reach policymakers in different environments. The campaign combined large-scale Tube takeovers with hyper-local formats including coffee cups, beermats and clean graffiti that were deployed across locations to ensure consistent presence throughout daily routines. OOH was supported by local-targeted digital activity to reinforce messaging while coordinated use of formats delivered coverage across both high-impact and local environments. The campaign contributed to a significant government investment in social housing, demonstrating how combining multiple OOH formats can support reach, visibility and engagement with specific audiences.
Humorous, well executed, not just London centric and brought a smile to my face.
Highly Commended Nike – The Journey IIOME Initiative / Wieden+Kennedy London / Rapport Shortlisted Berghaus – Capsule Collection 2025 EssenceMediacom North / WPP Media OOH / JCDecaux / Global PepsiCo – Walkers Everyone Has a Favourite OMD / VCCP / Talon
Winner
IKEA – Oxford Street: An Iconic Launch iProspect / Mother / Dentsu OOH IKEA used OOH as the lead channel to support the launch of its Oxford Street store. Activity extended across transport, social timelines and audio, ensuring presence across multiple touchpoints. OOH delivered scale and visibility across London, while additional channels reinforced the message. This coordinated cross-channel approach ensured the campaign reached audiences in different environments. By aligning channel roles, the campaign maintained consistency across all executions and the activity exceeded benchmarks across talkability, store awareness, footfall and sales.
Transport for London – Car Drive Nudges Wavemaker / WPP Media OOH / VCCP / DOOH.com Transport for London used Digital OOH alongside digital audio, search and display to influence driver behaviour. Data identified moments when drivers were stationary in traffic, allowing targeted messaging promoting public transport alternatives. OOH delivered the initial prompt, supported by additional digital channels. This coordinated approach aligned message delivery with user context. The campaign generated incremental public transport journeys within a short period, delivering additional revenue and a strong return on investment.
AB InBev – Corona Own the Golden Hour DraftLine London / Starcom / Publicis Media OOH To mark the start of British Summer Time, Corona used OOH as the lead channel alongside print and on trade. The campaign focused on the first golden hour, aligning all activity to a shared national moment. By prioritising timing and context, the campaign delivered a coordinated cross-channel approach rather than scale. OOH placement supported visibility at the key moment, while other channels extended the message. This approach positioned Corona at the start of the summer season. The campaign drove immediate purchase behaviour and delivered strong brand and commercial results.
Visually stunning with compelling results. An easy brief that they did well using OOH as the lead medium.
Shortlisted EE – Safer Sims Posterscope / Saatchi & Saatchi / Open Connect Pladis UK – McVitie’s 100 Years MG OMD / Talon / Grand Visual / Artbot / Taylor Herring / adam&eve\TBWA / St Marks Studios / TBG / Capture
P&O Cruises – Sailing to Success Wavemaker / WPP Media OOH / DOOH.com / The Trade Desk P&O Cruises used programmatic DOOH to activate postcode-level locations based on audience signals. Real-time weather and ship-location data updated creative dynamically, ensuring relevance for each impression. This approach was extended through Mobile Ad ID matching, linking OOH exposure with digital follow-up activity across channels. This created a connection between media exposure and measurable outcomes. Programmatic activation allowed targeting precision and real-time delivery adjustments resulting in the campaign delivering record-breaking sales in January, the most competitive period of the year.
Tesco Bank – Real Time Exchange Battleground DOOH.com / WPP Media OOH / EssenceMediacom Tesco Bank used programmatic DOOH to deliver messaging based on real-time exchange rates and location data. Activity appeared at key decision points where consumers selected travel money. Dynamic content reflected live pricing information, ensuring accuracy and relevance. Automated buying allowed placements to adapt to audience context. This approach aligned media delivery with consumer behaviour. The campaign increased awareness, consideration and purchase intent.
Transport for London – Car Drive Nudges Wavemaker / WPP Media OOH / VCCP / DOOH.com Transport for London used programmatic Digital OOH to target drivers using real-time traffic conditions. Data identified when vehicles were stationary, allowing messaging to be delivered at moments when alternative travel options became more relevant. OOH placements were activated dynamically based on these conditions, aligning media delivery with audience context. The campaign was supported by digital audio, search and display to reinforce the message. This coordinated approach generated incremental public transport journeys in four months, delivering significant revenue.
Highly Commended Kraft Heinz – Heinz Soup Carat / Dentsu OOH / Perion Shortlisted Good Energy – EV Charging That Doesn’t Cost the Earth Rapport / McCann Bristol Heineken – Fosters Pure Aussie Refreshment Dentsu X / Dentsu OOH / The Trade Desk
Download the case study
P&O Cruises – Sailing to Success Wavemaker / WPP Media OOH / DOOH.com / The Trade Desk P&O Cruises combined first-party booking data, Mastercard purchase behaviour and third-party travel intent signals to identify postcode-level opportunity across the UK. These inputs shaped media placement, creative messaging and cross-channel sequencing. Real-time weather and ship-location feeds updated each execution, while Mobile Ad IDs were collected from DOOH exposure and used for sequential retargeting across audio and display. This connected media exposure to measurable outcomes, converting awareness into action and delivering P&O Cruises’ strongest January performance.
Brilliant creative and really clear sales data - very smart!
Judges
Tech Innovation Award
Mars Whiskas – Welcome to PURRADISE™ WPP Media OOH / DOOH.com / EssenceMediacom / AMV BBDO Whiskas used 3D DOOH and mobile integration to deliver an interactive campaign experience. Outdoor formats acted as the entry point, directing audiences into a mobile game environment. This created a connection between OOH and other channels, extending engagement beyond the initial exposure. The campaign used consistent creative and technology across multiple touchpoints to maintain continuity. Social, radio, PR and in-store activity supported the same mechanic, reinforcing the experience. It demonstrates how technology can be used within OOH to connect physical media with digital interaction, supporting multi-channel engagement and measurable business outcomes.
Just Eat – Winter Winners Rapport / IMPACT / UM Just Eat integrated live commerce data into projection-based OOH using a bespoke API. The campaign displayed real-time prize information, with creative updating instantly as wins occurred. This turned a promotional mechanic into a live public display. The execution allowed audiences to see activity unfold in real time, increasing visibility and engagement. The campaign drove impactful reach and meaningful audience.
Netflix – Toxic Town iProspect / Dentsu OOH / Liveposter / Open Media / Ocean Outdoor Netflix used Dynamic Content Optimisation and air quality data to inform OOH creative for its ‘Toxic Town’ campaign. Visual executions were affected by real-time pollution levels, linking the environment directly to the message. This approach ensured that creative reflected live conditions across different locations. By integrating data into execution, the campaign reinforced its narrative through OOH formats. The activity appeared in three UK cities, making the impact visible to audiences.
Creatively, the idea felt like it created its own 'world' that had lots of people engaged.
Shortlisted META – WhatsApp Privacy Promise Spark Foundry / Kaleida / Outernet / Creative X / Publicis Media OOH
Installation and Experience Award
Nike – The Journey IIOME Initiative / Wieden+Kennedy London / Rapport Nike used OOH to create a real-time installation following the Lionesses’ return, activating media immediately after the match outcome. A plane was transformed into a moving billboard, while a large-format banner appeared in a restricted advertising area in central London. These executions ensured high visibility across key locations and extended reach through scale. The campaign used timing and placement to align with a national moment, coordinating activity across outdoor environments. This approach drove strong earned media impact and extensive social conversation.
Mars – Dreamies Ad Attack WPP Media OOH / EssenceMediacom / Jack / Build Hollywood / BlowUp Media / adam&eve\TBWA Dreamies used OOH installations featuring hyper-realistic cats placed across multiple outdoor formats. The campaign extended beyond standard advertising by transforming sites into physical experiences designed to capture attention. These executions appeared across a variety of locations, creating consistency while varying format and scale. The approach resulted in strong visibility and public engagement. The campaign generated earned media and real-world interaction through its installations.
Canva – Design Against Dull Stink Studios / OMD / Grand Visual / Talon / Global Canva used OOH installations to represent common design frustrations through physical executions in public spaces. The campaign translated digital creative challenges into real-world formats, making them visible to its audience. Placements were carefully selected to align with relevant environments, supporting contextual engagement. The installations generated interaction and extended reach through public attention and social sharing, along with high engagement and strong positive sentiment.
Iconic, craft, clever, reactive, used a moment in time, captured the nation's attention, great planning.
Shortlisted Dr Martens – ZebZag Comfort Confronts Chaos Arena Media / Evolve OOH / Outernet / Seen Studios IKEA – Oxford Street: An Iconic Launch Mother London / iProspect / Dentsu OOH / Ubiquitous Kellogg’s Cornflakes – See You in the Morning St Marks Studios / Taylor Herring
Outstanding Poster Award
This category celebrates truly Powerful Posters. The winning entry will showcase best-in-class design and outstanding creative craft. Judges will be looking for perfect art direction, great typography (if applicable) and poster design that deliver on the campaign objectives, in the context in which they’re displayed. The award is open to brands and companies of all sizes and must be attached to a delivered campaign, within multiple locations.
Kraft Heinz – Trigger the Taste Carat / Dentsu OOH / Wieden+Kennedy London Heinz used OOH creative focused on simplicity and recognition to support its ‘Trigger the Taste’ campaign. The execution relied on minimal visual content to create immediate impact within outdoor environments, ensuring clarity at scale. Creative was designed to be highly visible and distinctive across formats, prioritising memorability and strong brand association. By focusing on simple visual cues and consistent execution, the campaign maintained recognition across locations. This approach supported shifts in consumer perception of taste across the product portfolio.
Mondelez – Cadbury Made to Share VCCP / Girl&Bear / Publicis Media OOH / Spark Foundry Cadbury used OOH to communicate its ‘Made to Share’ campaign by linking product design with creative execution. Chocolate bars were redesigned to represent unequal sharing, encouraging generosity among consumers. The campaign used outdoor formats to extend this idea into public spaces, supporting visibility and recognition. Creative executions connected directly to the product, reinforcing messaging at scale.
Butcombe Original – Nothing but Original Bray Leino / Posterscope Butcombe Original used OOH to introduce its first canned format after 47years in cask. The campaign used bold typography, a simple pack shot and a single headline designed for immediate readability at distance. Creative execution focused on clarity and visibility within outdoor environments. This approach ensured strong presence across sites while maintaining consistency with brand identity.
I love the simplicity - you knew exactly who it was.
Shortlisted Nestlé – KitKat Better Breaks WPP Media OOH / EssenceMediacom / OpenMind P&G – Pampers UK Pamperszzz PG One London / Publicis Media
Honouring brands that push creative boundaries
New Approach Award
This award commends any advertiser, small or large, that has either; used OOH for the first time, returned to using the channel after at least one year away or have distinctly changed their strategic approach.
Spotify Wrapped – Wrappers Delight Zenith / Curly Media / St Marks Studios / Publicis Media OOH Spotify used OOH as the central platform for its 2025 Wrapped campaign, shifting its previous approach. Activity included large-scale installations, interactive formats and widespread placements. OOH provided the primary stage for the campaign, with supporting activity across other channels. This ensured visibility across environments and extended reach. The campaign met its objectives around generating video views, engagements and clicks to Wrapped, as well as increase in positive brand sentiment.
Channel 4 – Educating Yorkshire OMD / 4Creative / Talon Channel 4 developed an OOH campaign informed by collaboration with students. The campaign used local insight to shape both planning and creative execution. By involving the audience directly, the campaign increased relevance within the community. This approach delivered engagement through targeted placements.
Abel & Cole – Unprocess Your Food Mediaplus Connect / Hearts & Minds / Behave Consultancy / Posterscope Abel & Cole introduced OOH as part of its media strategy, expanding beyond its previous use of audio. The campaign created a visual presence to support messaging around food and processing. Creative execution used simple and direct messaging to communicate its position. This shift allowed the brand to reach audiences in new environments. The campaign increased visibility and supported engagement.
Solid campaign. This one went over and above – Out of Home brilliance!
Highly Commended Najma – Halal Cooked Meats Back to School AMS Media / Talon / Najma creative Shortlisted Sky – Sky Sports Soccer Saturday Rapport
SME Advertising Award
Butcombe Original – Nothing but Original Bray Leino / Posterscope Butcombe used a targeted local OOH strategy to launch its first canned product in Bristol, focusing on high-impact digital placements to maximise visibility within the community. The campaign prioritised local reach and consistent presence across selected sites, ensuring strong exposure within its core market. A clear and compelling creative approach supported immediate recognition and reinforced the product launch message. Outdoor placements were used to establish awareness at scale across the city. This approach built awareness, outperformed expectations and drove strong sales momentum.
Abundance Investments – Community Municipal Investment Flight Feather / Global Abundance Investments used OOH to build awareness and engagement for its Community Municipal Investment offer. The campaign applied geographic targeting to reach relevant audiences, supporting understanding of the initiative. This approach also supported future campaign opportunities.
Transport for Greater Manchester – Tap & Go Numodo / Republic of Media Transport for Greater Manchester used OOH to promote Tap & Go as a preferred payment method for public transport. The campaign applied hyper-local targeting across selected screens to reach commuters. Messaging was aligned with audience behaviour, encouraging adoption among bus and tram users. This approach contributed to increased usage of Tap & Go within the region, and uplift in adults using the system.
Beautiful OOH Poster! Brilliant piece of creative, makes me smile.
Shortlisted Barnsley Football Club – Paint the Town Red The Ark Media Leeds International Festival of Ideas The Ark Media
Brand Building Award
This award celebrates brands that have consistently invested in OOH as a core part of their media plan. Brands need to demonstrate, either through bursts of one campaign or with multiple campaigns over time, how OOH has delivered. Entries into this award must have invested over £500k in OOH through the past 12 months.
Kraft Heinz – Trigger the Taste Carat / Dentsu OOH / Wieden+Kennedy London Heinz used a sustained OOH strategy to address brand perception during a period of economic pressure. Outdoor media acted as a central component of the media plan, delivering consistent visibility across campaigns. Creative executions were designed for high recognition and repeated exposure. This approach ensured that messaging remained visible across multiple locations and formats over time. The campaign increased desire for Heinz products across categories and contributed to measurable shifts in brand perception.
IKEA – From Outdoor to In‑Store iProspect / Dentsu OOH IKEA used OOH as a core part of its media strategy across store launches and ongoing campaigns. Activity supported multiple objectives, including awareness, footfall and accessibility. Outdoor placements were used consistently across campaigns, delivering presence and reach. This sustained use of OOH contributed to improvements in brand health, footfall and revenue.
Channel 4 – A Bigger Channel 4 Story OMD / 4Creative / Talon Channel 4 used OOH to showcase its programming and connect audiences with its content. Creative executions were developed using audience insight, supporting relevance across placements. The campaign delivered visibility across locations, using OOH to introduce shows before viewing. This approach positioned outdoor media as a key point of audience interaction. Creative consistency supported recognition and engagement.
What's powerful is the way they've used their DBAs, but they've also been very courageous.
Shortlisted Compare the Market – The Simples Way to Save OMD / Talon EE – Safer Sims Posterscope / Saatchi & Saatchi / Open Connect Specsavers – Seeing (and Being Seen) Differently MG OMD / Specsavers Creative / Talon / Grand Visual
Celebrating the effective campaigns for big, small and new advertisers.
Community Social Impact Award
This purpose orientated award recognises local OOH campaigns or initiatives that are centred around driving positive change in the community. This can be a paid-for or pro-bono activity from advertisers, agencies, charities, schools, colleges or councils.
Shelter – Invest in Social Housing Beyond / Talon Shelter used OOH to raise awareness of social housing among policymakers in Westminster. The campaign deployed placements in locations frequently used by its audience, ensuring repeated exposure throughout the day. Formats included both large-scale and local executions, supported by targeted digital activity to reinforce messaging. This approach focused on reaching decision-makers within their immediate environments, aligning communication with their daily routines. By maintaining consistent visibility across multiple touchpoints, the campaign increased awareness of the issue and its urgency.
Frazzled – The Feeling Ceiling Matt Roach / Revolt / Flipbook / Ocean Outdoor Frazzled used an interactive OOH installation in Manchester during Mental Health Awareness Week. The activation took place in a busy retail environment, encouraging audience participation. Supported by regional coverage, the campaign reached millions of people and increased bookings for support sessions.
Talk Club – H1DD3N NUMBER5 Bauer Media Outdoor Talk Club used OOH placements in everyday environments to reach individuals seeking mental health support. Messaging was positioned in locations such as bus stops, enabling immediate engagement. The campaign connected at least one individual directly with support services.
most detailed through the line use of outdoor... really good results vs minimum spend.
Shortlisted St Mungo’s – Herephones Medialab / billups The London HIV Prevention Programme – Let’s Prevent HIV Together TMW part of Accenture Song / the7stars / Talon
National Social Impact Award
This purpose orientated award recognises national OOH campaigns or initiatives that are centred around driving positive societal, behavioural or environmental change across numerous towns/cities in the UK. This can be a paid-for or pro-bono activity from brands, agencies, charities or government.
Material Focus – Recycle Your Electricals December19 / billups / GPM360 Material Focus used OOH across UK festivals to encourage recycling of electrical items among 18–34-year-olds. The campaign combined messaging with on-site recycling infrastructure, making participation possible at the point of action. This approach aligned communication with behaviour and resulted in an increase in recycling within the target audience.
CoppaFeel! – Feelings the7stars / Calling / Stink / Talon CoppaFeel used OOH to encourage health awareness among young audiences. The campaign placed messaging in environments frequently visited by its target group designed to ensure repeated exposure to encourage behavioural habits. The campaign delivered national reach while maintaining relevance at a local level.
Bristol Bus Boycott – Designs4Change Curiosity UnLtd / Bauer Media Outdoor / We the Curious / Forwards Festival / Bristol Business Improvement District / Arts Council England Designs4Change used OOH infrastructure to share the history of the Bristol Bus Boycott. The campaign used bus stops as key placements, connecting the message to its historical context. Activity delivered millions of plays across hundreds of locations with the campaign extending intonational platforms, including parliamentary discussion and BBC Bitesize.
It definitely helped with the recycling one that I saw it loads personally, because I often find it's like quite good, isn't it, when you actually see an award in the wild.
Shortlisted EE – Safer Sims Posterscope / Saatchi & Saatchi / Open Connect Macmillan – Mighty Hikes a Summit for Good Zenith / Publicis Media OOH Stamp Out Spiking – Keep an Eye Out Bauer Media Outdoor / Neil Barrie / John Cook / Simon Mistry
Platform for Good
Rewarding those using Out of Home to make our world better.
Kraft Heinz – Trigger the Taste Carat / Dentsu OOH / Wieden+Kennedy London Heinz used OOH to rebuild belief in the brand during a period of cultural and economic pressure. When increased scrutiny challenged its premium positioning, a sustained OOH strategy positioned the channel as the backbone of the brand plan. By using the scale, stature and cultural presence of OOH, the campaign increased desire for Heinz across major product categories. This campaign shows how iconic creative, delivered with consistency and visibility, can make OOH a powerful brand-building channel capable of influencing long-held consumer perceptions. Demonstrating rare creative bravery Heinz’s ‘Trigger the Taste’ campaign proved how the simplest outdoor ideas can be the most arresting. Immediate, memorable, and built for the outdoor environment, this work was a masterclass in craft and distinctiveness, bold enough to stop people, spark appetite and strengthen brand connection. And crucially, this creative ambition translated into commercial impact. The campaign drove significant shifts in taste perception across the portfolio, proving that powerful OOH can meaningfully shift a brand equity once considered immovable.
Grand Prix 2026
It demonstrated bold market leader behaviour. They did a huge amount of testing and due diligence; this wasn’t marketing getting excited – the campaign oozes confidence.
Grand Prix Winner
This is the best of the best of our category winners, according to judges, and the selected brand will be awarded £150,000 worth of media space to use across Bauer Media Outdoor UK’s digital screens.
#OMA2026
Congrats to all the winners
Thank you and congratulations to all the winners and shortlisted entries in this year’s 20th Outdoor Media Awards. Each submission showcased exceptional talent, and the judges were impressed by the strategic thinking and creativity on display, which continue to push the medium to new heights. From the entire OMAs team, thank you for being part of this moment in time. To find out more about the awards, or if you have any question, please follow the link and complete our form.
Stay in touch
Gold Transport for London – Santander Cycles WPP Media OOH / DOOH.com / Wavemaker / VCCP Daniel Bratt – Transport for London Phil Jepson – Transport for London Miranda Leedham – Transport for London Alex Rae – WPP Media OOH Steven Dennison –DOOH.com
Additional credits
Silver P&O Cruises – Sailing to Success Wavemaker / WPP Media OOH / DOOH.com / The Trade Desk Kurt Sajor – Wavemaker Jenna Anderson – P&O Cruises Em North – P&O Cruises Emily Day – Wavemaker Emma Mahoney – P&O Cruises Steven Dennison – DOOH.com
Bronze American Express – Amex Gold You Do You Rapport / IMPACT / UM / Dentsu Creative / Ann Squared / Look Up Nik Allison – Rapport Thom Rapley – Rapport Tanya Bouyounes – Rapport Tia Hodgson – Rapport Enyi Nwosu – UM
Gold Netflix – Wednesday Season 2 iProspect / Dentsu OOH\ Laura Botsford – iProspect Chloe Parker – Netflix Rosie Adkins – Netflix Lauren Bradley – Netflix Folu Merriman Johnson – Netflix April O'Driscoll – Dentsu OOH
Silver Vodafone Three – Two is Better Than One Dentsu OOH / Carat / Leo Burnett Catherine O'Leary – Dentsu OOH Sam Ovenden – VodafoneThree Dan Mogridge – VodafoneThree Charlotte Latham – Carat Ella Gurdon – Leo Burnett Charlotte Elwig – Leo Burnett
Bronze Shelter – Invest in Social Housing Beyond / Talon Ellie Coulter – Beyond Evan Mallet – Beyond Hannah Croucher – Shelter Dan Wooton – Talon
Gold IKEA – Oxford Street: An Iconic Launch iProspect / Mother / Dentsu OOH Ilona Kita-Mears – iProspect Lucy Hagyard – iProspect Harriet Matthews – iProspect Tom Mason – iProspect Amy Neville – IKEA Clare Ryan – IKEA
Silver Transport for London – Car Drive Nudges Wavemaker / WPP Media OOH / VCCP / DOOH.com Chris Fitzsimons – WPP Media Graham Fisher – WPP Media Geneveive Kabalan – WPP Media Rebecca Langdel – TFL
Bronze AB InBev – Corona Own the Golden Hour DraftLine London / Starcom / Publicis Media OOH Harry O'Mahoney – Starcom Worldwide Callum Davidson-Dean – Starcom Worldwide Asia Wray – Starcom Worldwide Naomi Blazquez – AB InBev - Corona Brand Team Hamish Dodson – AB InBev Andy Cook – DraftLine London
Gold P&O Cruises – Sailing to Success Wavemaker / WPP Media OOH / DOOH.com / The Trade Desk Kurt Sajor – Wavemaker Jenna Anderson – P&O Cruises Em North – P&O Cruises Emily Day – Wavemaker Emma Mahoney – P&O Cruises Steven Dennison – DOOH.com
Silver Tesco Bank – Real Time Exchange Battleground DOOH.com / WPP Media OOH / EssenceMediacom Winnie Tang – DOOH.com Charlotte Penny – DOOH.com Beth Jackson – WPP Media OOH Rachel Little – EssenceMediaCom Scotland Gemma Izzi – Tesco IMS Sophie Williams – WPP Media OOH
Bronze Transport for London – Car Drive Nudges Wavemaker / WPP Media OOH / VCCP / DOOH.com Chris Fitzsimons – WPP Media Graham Fisher – WPP Media Geneveive Kabalan – WPP Media Rebecca Langdel – TFL
Gold Kraft Heinz – Trigger the Taste Carat / Dentsu OOH / Wieden+Kennedy London India Marlow-Prince – Carat Lisa Bates – Dentsu OOH Charlotte Mackenzie – Kraft Heinz Jules Smith – Kraft Heinz Juan Sevilla – Wieden+Kennedy Joe de Souza – Wieden+Kennedy
Silver Mondelez – Cadbury Made to Share VCCP / Girl&Bear / Publicis Media OOH / Spark Foundry Chris Birch – VCCP Jonny Parker – VCCP Angus Vine – VCCP Zoë Stock – VCCP Alice Goodrich – VCCP Tom Lee – VCCP
Bronze Butcombe Original – Nothing but Original Bray Leino / Posterscope Bray Leino Creative – Bray Leino Gina Ince – Bray Leino Edd Southerden – Bray Leino Jason Webb – Bray Leino Tom Barlow – Bray Leino Liz Parkes – Bray Leino Christian Meyer – Posterscope
Gold Nike – The Journey IIOME Initiative / Wieden+Kennedy London / Rapport No additional credits
Silver Mars – Dreamies Ad Attack WPP Media OOH / EssenceMediacom / Jack / Build Hollywood / BlowUp Media / adam&eve\TBWA Sam O'Connell – WPP Media OOH Nicola Rust – WPP Media OOH Ilya Safronov – Essence Mediacom Zoe Nash – adam&eve Sali Horsey – adam&eve Claire Wright – WPP Media OOH
Bronze Canva – Design Against Dull Stink Studios / OMD / Grand Visual / Talon / Global Em Gates – Talon Laila Ghaffar – Grand Visual Leanne Young – OMD Paige bickhoff – OMD Connall Hughes – OMD Melissa Cosneau – Canva
Gold Mars Whiskas – Welcome to PURRADISE™ WPP Media OOH / DOOH.com / EssenceMediacom / AMV BBDO Claire Wright – WPP Media OOH Nicola Rust – WPP Media OOH Lucille Hardy – WPP Media OOH Julian Anderson – DOOH.com Becky Power – DOOH.com Federica Pignatelli – DOOH.com
Silver Just Eat – Winter Winners Rapport / IMPACT / UM Lily Moore – Rapport James Powell – Rapport Lauren Everitt – Rapport Naomi Heath – UM Nick Meldram – UM
Bronze Netflix – Toxic Town iProspect / Dentsu OOH / Liveposter / Open Media / Ocean Outdoor Maria Campbell – iProspect Laura Botsford – iProspect Chloe Parker – Netflix Folu Merriman-Johnson – Netflix Becky Bell – Netflix Adam Cherry – Dentsu OOH
The Outdoor Media Awards celebrate the ideas, craft and collaboration behind the industry’s most outstanding work - creating moments that stand the test of time. Whilst the preceding pages recognise the campaigns themselves, this section is dedicated to the many talented people whose expertise, creativity and commitment helped bring those award-winning campaigns to life. From agencies and clients to creative, production, planning and delivery teams, every award reflects a collective effort. We are proud to recognise the individuals behind these impactful and lasting moments, whose talent and dedication shaped their success.
Silver IKEA – From Outdoor to In‑Store iProspect / Dentsu OOH Ilona Kita-Mears – iProspect Lucy Hagyard – iProspect Eadaoin Fenloni – Prospect Harriet Matthewsi – Prospect Niall McEvoy – iProspect Tom Masoni – Prospect
Bronze Channel 4 – A Bigger Channel 4 Story OMD / 4Creative / Talon Em Gates – Talon Lucy Baumgartner – Talon Leanne Young – OMD Lizzie Bumford – OMD
Gold Butcombe Original – Nothing but Original Bray Leino / Posterscope Bray Leino Creative – Bray Leino Gina Ince – Bray Leino Edd Southerden – Bray Leino Jason Webb – Bray Leino Tom Barlow – Bray Leino Liz Parkes – Bray Leino Christian Meyer – Posterscope
Silver Abundance Investments – Community Municipal Investment Flight Feather / Global Toby Parkins – Flight Feather Matt Reeves – Abundance Investments Conor Moss – Global David Dye – Stuff In The Loft
Bronze Transport for Greater Manchester – Tap & Go Numodo / Republic of Media No additional credits
Gold Spotify Wrapped – Wrappers Delight Zenith / Curly Media / St Marks Studios / Publicis Media OOH Lucy Edwards – Spotify Emma Walker – Curly Media Stephanie Howlin – Zenith Dominic Murray – St Marks Studios Kat Higgins – Zenith Thomas Read – Zenith
Silver Channel 4 – Educating Yorkshire OMD / 4Creative / Talon Em Gates – Talon Lizzie Bumford – OMD UK Grant Beckley – OMD
Bronze Abel & Cole – Unprocess Your Food Mediaplus Connect / Hearts & Minds / Behave Consultancy / Posterscope Jessica Noss – Mediaplus Connect Stepan Sayutin – Mediaplus Connect Georgina Holland – Abel & Cole Polly Fromant – Abel & Cole Jess Barham – Abel & Cole Andy George – Hearts and Minds
Gold Material Focus – Recycle Your Electricals December19 / billups / GPM360 Poem Barber – December19 Charlotte Davies – Material Focus Rylee Thwaite – billups
Silver CoppaFeel! – Feelings the7stars / Calling / Stink / Talon Laura Findlay – Talon Julia Dobbin – Talon Grace Biddiss – the7stars Hannah Partington – the7stars Emma Walker – the7stars Alice Lunn – the7stars
Bronze Bristol Bus Boycott – Designs4Change Curiosity UnLtd / Bauer Media Outdoor / We the Curious / Forwards Festival / Bristol Business Improvement District / Arts Council England Julz Davis – Curiosity UnLtd Helen Green – Bauer Media Outdoor Rachel Degarang – Arts Council England
Gold Shelter – Invest in Social Housing Beyond / Talon Ellie Coulter – Beyond Evan Mallet – Beyond Hannah Croucher – Shelter Dan Wootton – Talon
Silver Frazzled – The Feeling Ceiling Matt Roach / Revolt / Flipbook / Ocean Outdoor Matt Roach – Revolt Rowan Gill – Revolt Lucy Iron – Revolt Orlando Warner – Revolt Patricia Gronau – Flipbook Ben Haworth & Trowers – Flipbook
Bronze Talk Club – H1DD3N NUMBER5 Bauer Media Outdoor Ben Akers – Talk Club Neil Harrison – Talk Club Gavin Thorpe – Talk Club Helen Green – Bauer Media Outdoor Olly Guise – Talk Club
Grand Prix
Kraft Heinz – Trigger the Taste Carat / Dentsu OOH / Wieden+Kennedy London India Marlow-Prince – Carat Lisa Bates – Dentsu OOH Charlotte Mackenzie – Kraft Heinz Jules Smith – Kraft Heinz Juan Sevilla – Wieden+Kennedy Joe de Souza – Wieden+Kennedy
See the credits
