To own its brand moment, National Spritz Day, Aperol set out to share the joy with an unmissable nationwide campaign. Splashing towns and cities in its distinctive orange, Aperol invited audiences to enjoy a Spritz to mark the moment.
Aperol
Netflix packed a punch of excitement ahead of the Jake vs. Joshua fight. Perfectly timed to run on Frantic Friday (the busiest day on the roads before Christmas), the ideal chance to influence millions of potential viewers at the right moment.
Netflix
As part of the launch of Avatar: Fire and Ash, Disney dominated OOH sites with two consecutive Roadblock campaigns during Frantic Friday and Super Saturday, just before Christmas, capitalising on audience movements during the festive period.
Disney
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On the morning Disclosure Day was released, Universal Pictures disrupted the loop by taking over our screens for one full hour. Intriguing messages appeared across the country, while live on air, some of the nation’s most loved presenters talked about what was happening.
Universal Pictures
Ahead of England’s last-16 clash against Mexico, the campaign shifted the message from belief in chicken to belief in the national team, using one simple creative. KFC took over thousands of screens nationwide for a full hour, delivering a timely, high-impact message that connected the brand with a major sporting moment.
KFC
Ahead of England’s final group game of the FIFA World Cup, Thatchers took 100% SOV on thousands of alcohol-safe screens nationally for the full hour. Then the next day between 11am-12pm, another Roadblock ran to celebrate the great result and England topping Group L.
Thatchers
