World Cup 2026 - Brand Perceptions

digital screens, and growing, across Asda, Sainsbury’s and Morrisons

800+

pubs and bars within walking distance to our national Adshel Live network

7,600+

total reach of UK adults from the Bauer Media Outdoor network

91%

Digital poster on a high street showing a bottle of beer with a countdown to the next England football match.

Premium digital poster advertising football boots on a summer's day on a busy London high street.

Poster of a sports drink with men's and women's English football team members celebrating on a roadside digital billboard.

Digital supermarket poster, showing an English female footballer holding a bottle of mayonnaise.