of football fans agree that OOH advertising referencing the Word Cup makes them pay more attention to the brands.
59%
19
19% of Scottish residents are feeling hopeful about Scotland's World Cup chances.
21
43
66
21% of football fans are likely to watch a live World Cup football match that kicks off at 2am.
43% of football fans approve of Thomas Tuchel extending his contract as England manager to 2028.
66% of football fans are likely to visit their local pub/bar to watch a match between 10pm-2am.
63% of football fans get most excited about the World Cup atmosphere when out in public.
63
71% of football fans prefer watching World Cup matches with others rather than alone.
71
52% of football fans approve of the 2026 FIFA World Cup expanding the number of teams participating from 32 to 48 teams.
52
38% of football fans plan to purchase groceries, specifically for the World Cup.
38
75% of football fans approve of pubs staying open until 2am if a home nation reaches the later stages
75
35% of football fans anticipate watching a World Cup match live at 12am.
35
66
75
35
63
71
52
38
19
21
43