of football fans agree that OOH advertising referencing the Word Cup makes them pay more attention to the brands.
59%
45
45% of Britons typically use personal modes of transport to watch a big football match at the pub, fan-zone etc.
59
48
71
59% of football fans agree that OOH advertising referencing the World Cup makes them pay more attention to the brands.
48% of football fans agree that OOH advertising referencing the World Cup influences what they buy for match days
71% of the UK population are likely to watch/follow the tournament (77% of the North West)
49% of football fans expect to spend more on Take aways and Alcohol during the World Cup (vs the rest of the year)
49
64% of football fans enjoy seeing brands celebrate or reference the World Cup in advertising campaigns
64
63% of football fans get most excited about the World Cup atmosphere when out in public
63
71% of football fans prefer to watch World Cup matches with others rather than alone
71
67% of the UK population say their national team’s match results affect their mood
67
26% of English residents believe England will reach the final
26
70% of the UK population expect their household spending to increase during the 2026 World Cup (78% in the North West, 77% in the North East)
70
71
67
70
49
64
63
71
45
59
48
71
67
26
70
49
64
63
71
45
48
59