hat’s better than one Australian icon? Two. Then four. Then more.
Twenty-four years after its release, the noughties music video for Kylie Minogue’s Come Into My World remains one of pop’s most ingenious visuals.
Directed by Michel Gondry, - the Oscar-award winning writer and director behind era-defining videos for Bjork, Daft Punk, and the Rolling Stones - the 2002 clip unfolded like a seamless loop. Set at a Parisian intersection, Minogue - and the chaos surrounding her - multiplies with every hypnotic lap around the block until we’re left with multiples of the miniature singer moving through Paris’ streets. It’s mind-bogglingly brilliant, just what you’d expect from the director behind Eternal Sunshine of the Spotless Mind.
Now, Chanel pans the camera back to the start to introduce the Chanel 25 handbag. Gondry returns to direct, but this time with Margot Robbie at the center, encountering multiple versions of herself across a Paris street, each carrying different iterations of the 25, a nod into the many identities women inhabit through every day. And there, singing from a window as the Robbie-clones pass below, is Kylie herself, a cameo that closes the loop.
Returning to the project almost a quarter of a century later felt like a homecoming. “I rocked up on set and Margot had already been doing some filming,” Minogue told Elle Australia after Chanel’s Autumn Winter 2026 show at Paris’ Grand Palais this month. “To see a recreation, a miniature version of the Parisian set, was already like walking into a candy store, and then to see Margot multiplying…it was a full-circle moment,” adding, “It was the last thing I did last year after doing the Tension tour all year. So, some of it may be a fever dream!”
Introduced in 2025 under creative director Matthieu Blazy, the Chanel 25 bag draws on the house’s signature codes - quilted leather, chain straps, and the double C in multiple sizes, colours, and finishes - softening the silhouette for a woman in constant motion.
Minogue has already chosen a favourite. Bright-eyed, and buzzing with post-show energy, she’s dressed in an ecru silk knit embroidered top and matching skirt from the Métiers d’Art 2026 collection with a plush, chocolate companion tucked under her arm. “Look at it, it’s just nestled! This one’s a little bit koala,” she smiles. “I’m attracted to the mini, which, on me, is probably the midi!”
Off-camera, the mood is warm. Minogue sings to herself between takes, bonds with Australians in the vicinity, and giggles about Parisian reserve meeting Aussie openness, chatting animatedly with Robbie, trading admiration.
Paris, of course, like the streets of Boulogne-Billancourt she first filmed on, remains central to it all. “I am very good at becoming completely invisible [in Paris],” Minogue says. “I’ve got my habits, my places,” she explains. “I started to come [here] on high rotation in 1992. All you had was a pen and paper and a tiny book to learn French! I was going out all the time, getting the metro everywhere, going to the Clignancourt market - really feeling like you’re living life. The streets of Paris will forever give and give.”
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ONE HYPNOTIC LOOP, TWO NATIONAL TREASURES, AND A CHIC EQUATION FOR NOUGHTIES NOSTALGIA: COME INTO THE HYPNOTIC WORLD OF THE CHANEL 25 HANDBAG CAMPAIGN.
Words by Divya Bala
Kylie Minogue and Margot Robbie Multiply For Chanel’s New 25 Handbag Campaign
