In the initial step, the project goals are defined, responsibilities are clarified and a methodical approach as well as a target vision are developed.
The relevant data sources are selected and the technical procedure is planned.
The data quality is evaluated and the delivery format is defined.
Initialization
Initialization
Integration & Development
Analysis & Reporting
Operation & Support
Project Management
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Crawlers for special sources are developed, internal and external databases are integrated and data quality is continuously ensured.
The collected data is systematically classified and processed using the latest technologies, including topic classification and recognition, attribute-based sentiment analysis, and peak recognition.
Dashboards and report templates are then implemented, including rights management and the development of custom features.
In this phase, data is collected, classified and integrated into the system:
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Integration & Development
Manual Analysis & Reporting:
Initial raw data review, quantitative and qualitative analysis, derivation of recommendations and presentation of results. This includes ad hoc reports, regular reports at defined intervals (e.g. weekly, monthly), special topic reports or manually curated alerts. The analysis services are tailored to the individual questions of our customers and include, among other things, status quo, target group, topic, market reputation, customer journey and benchmarking analyses, campaign tracking, KPI reporting, alerting for early detection, monitoring of crises and much more.
Automatic Analysis & Reporting:
AI-supported pre-classification, automated processing and flexible presentation of recommendations in dashboards. Automatic reports include peak reports, alerts, regular reports at defined time intervals (e.g. weekly, monthly), image reports and SWOT reports.
A detailed analysis of the submitted data is carried out, including customized strategic recommendations that are derived directly from the obtained data and support you in making well-founded decisions.
Analysis & Reporting
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Project-related support services with efficient budget management, resource planning, support for implementation and coordination.
A milestone strategy for custom features and training management ensures success.
We also provide independent services such as customer communication, project presentations and application support.
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Project Management
Project-specific support services including feature maintenance, quality assurance and process monitoring.
An individual support concept ensures smooth operation.
At the same time, we provide basic services such as technology development, access, operation and support as independent services.
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Operation & Support