BUILDING TOMORROW’S BUSINESS:
Transformation in 2019
Why is everyone talking about digital transformation? BDO’s inaugural survey of 300 executives across the C-Suite sought to go behind the headlines and buzz words, and identify what middle-market companies experience in the market, how they believe they compare to their peers, and what they predict will come next. Let’s take a look at their findings:
“Disrupt or be disrupted” means organizations can’t be complacent:
The 2019 BDO Middle Market Digital Transformation Survey was conducted by Rabin Research Company, an independent marketing research firm, utilizing Op4G’s panel of executives. The survey included 300 C-level executives in a wide range of capacities, for companies with annual revenues between $250 million and $3 billion. The focus included companies in the retail and consumer products, natural resources and energy, financial services, and healthcare and pharmaceutical industries.
At BDO, we advise and guide our clients to see digital transformation through to fruition, so they can reimagine the way they’re doing business, and then make it a reality—maximizing value with minimal disruption to their existing infrastructure. Applying our deep industry knowledge and extensive experience, our team of talented professionals provide a holistic approach to middle market clients looking for successful digital transformation, using our Digital 3+1 approach and solutions.
Whether you want to focus on enhancing your customer interaction, increasing profitability through operational excellence, improving your employee experience, or deploying to the cloud for increased agility and flexibility, we’ll help you achieve your goals.
About BDO’s Digital Transformation Services Survey:
Visit our Digital Transformation Services practice page.
To learn more, please view our
Digital Transformation Services survey.
81% anticipate an increase in revenue from digital transformation (37% by 10% or more)
It starts at the top:
Customers come first:
Digital transformation pays off:
And the future looks even brighter:
of mid-market organizations have either developed a digital transformation strategy (63%), or are in the midst of developing one (31%).
plan to approach digital
transformation by taking
intentional steps toward
a clearly defined plan.
The #1 short-term business goal for organizations is replacing or upgrading legacy IT systems
have hired board members or senior management with relevant oversight skills to oversee digital transformation
state their non-tech C-suite executives (e.g. CEO, CMO, COO) are responsible for leading digital transformation
improving customer experience is one of their top 3 long-term business goals (18 months-3 years), with 16% saying it is, by far, their top priority
Organizations that identify implementing their digital strategy as their top digital priority are...
Once a strategy is identified,
47% of companies...
Nearly half (46%)
of all middle market companies...
more concerned about cyberattacks and data privacy breaches than all others (47% vs. 26%)
In the past year, 71% of companies have seen increases in revenue from digital initiatives
79% anticipate an increase in profitability (40% by 10% or more)
74% have observed an increase in profitability
over the last 12 months