Measuring Digital Value in Post-Pandemic Healthcare
2020 Healthcare Digital Transformation Survey
Digital transformation is an important component to how healthcare organizations can ensure better care coordination and a more agile mindset to navigate the post-pandemic world. Here's how healthcare is transforming digitally:
Elder Care’s Digital Infrastructure
Customer Experience (CX) Prioritized
Better Care for Patients
Value-Based Care Implementation
Download
View the methodology
The implementation rate of value-based care is growing: 89% of healthcare organizations have revenue tied to value-based care. Value-based models have driven the digitization of care and stronger data ethics in the middle market.
Value-Based Care Implementation
Value-based care is encouraging greater coordination and information sharing across the care continuum, while shifting the focus of care generally from the hospital to the home—especially when it comes to the rapidly growing aging population. Providers must focus on improving their digital infrastructure to prepare.
Elder Care’s Digital Infrastructure
Click each circle to learn more about areas elder care providers are investing in to improve the CX...
Augmented/
Virtual Reality
55%
Telehealth
64%
EHR Interoperability
64%
More
Personalized Care
64%
Population Health Management
64%
Digital Therapeutics
73%
Pre-pandemic, just 16% healthcare organizations said implementing change management for digital adoption in the workplace was a priority. Healthcare needs to focus more on change management if it wants to secure digital health’s future and improve care outcomes.
Change Management to Secure Virtual Health
Learn more about change management for workforce transformation in healthcare
Telehealth—and its rapid scale up—has been critical in the public health response to COVID-19. Now that consumers have a taste of what’s possible when telehealth is fully unleashed, they’re unlikely to revert to the previous reality. Digital health investments will become even more important to navigating a post-pandemic reality.
Better Care for Patients
Important
Care
Focuses
Improved
CX
Better Protection
of Patient Data
Greater
Efficiencies
72% are focused
on improving CX.
Improved CX
51% cite bolstering
cybersecurity as a top
business objective.
Better Protection
of Patient Data
Providers are focused on
population health management (50%), greater personalization of care (50%),
and improving secure communication with patients (46%), which will be even more critical post-pandemic.
Important Care Focuses
Increasing operational efficiencies
is an objective of digital transformation strategies for 56%, in an industry where 33% of providers were already considering transforming their entire operating model pre-pandemic.
Greater Efficiencies
Important
Care
Focuses
Improved
CX
Greater
Efficiencies
Better Protection
of Consumer & Patient Data
The 2020 Healthcare Digital Transformation Survey polled 100 C-suite executives at healthcare organizations with annual revenues between $250 million and $3 billion. Rabin Research Company, an independent marketing research firm, conducted the survey in November 2019.
Methodology
we surveyed 6 types of providers
Types of providers
Executive title
executive title
Annual Revenue
Annual Revenue
Tech
75%
Non-Tech
25%
Learn more about how providers are addressing elder care’s race against time
Healthcare is increasingly prioritizing improved CX. As regulatory and legislative changes allow telehealth to take off faster than ever, healthcare organizations will need to prioritize a seamless CX if they are to create sustainable services.
CX Prioritized
Consistency
48%
User-Friendly Design
31%
Personalization
36%
Speed of
Customer Support
50%
Quality of
Customer Support
58%
Change Management for Virtual Health
Click the icons or use the arrows to learn more about the CX elements providers are focused on
Bolstering Digital Capabilities
of providers with revenue tied to value-based care rank their digital capabilities as advanced among their peers vs just 27% of organizations with no revenue tied to value-based care
42%
Bolstering Digital Capabilities
Bolstering Digital Capabilities
Driving More Accurate Data
with revenue tied to value-based models are confident in the quality and/or accuracy of the data they collect to record and track care outcomes
97%
Driving More Accurate Data
Driving More Accurate Data
with value-based care revenue are investing in population health management, compared to 36% of those who have
no revenue tied to value-based care
52%
Improved Outcomes
Improved Outcomes
Improved Outcomes
The likelihood of having a data ethics program increases as revenue tied to value-based care increases
Better data ethics
Better Data Ethics
Better Data Ethics
LACK of SENIOR LEADERSHIP/VISION
POOR COMMUNICATION/
PROJECT MANAGEMENT
Employee pushback
Underinvestment/
under-prioritization
Biggest Reasons Digital Initiatives Fail in Healthcare
23%
24%
30%
33%
Types of providers
Hospice
Home Health
Long-Term /
Post-Acute Care
Outpatient / Ambulatory Surgery Centers
Physician Groups
Hospitals / Academic
Medical Centers
Underinvestment/
under-prioritization
Employee pushback
POOR COMMUNICATION/
PROJECT MANAGEMENT
LACK of SENIOR LEADERSHIP/VISION
$751 Million to just under $1 Billion
16%
$1 Billion to just under $2 Billion
27%
$2 Billion to $3 Billion
7%
$501 Million to $750 Million
16%
$250 Million to $500 Million
34%
Annual Revenue
executive title
Types of providers
Jump to another report
General
Energy
Financial Services
Industry 4.0
Technology
Retail
* This survey was conducted in late 2019, prior to the global COVID-19 pandemic.