The coronavirus crisis has made alcohol-based hand sanitizer hard to find. As the Centers for Disease Control (CDC) continues to stress the importance of practicing good personal
hygiene to prevent the spread
of COVID-19, the product is
flying off shelves faster than
production can keep up. While soap and water are sufficient for the average consumer, alcohol-based hand sanitizer is preferable in a clinical setting. The severe shortage puts frontline
healthcare workers at risk.
The Problem
BDO client Frank Beverage Group is a beer, liquor and wine wholesaler with operations across Wisconsin. The company sells and delivers approximately 16.5 million cases
of beer and another 1 million cases of
wine and spirits annually to over
6,000 retailers—including a significant
number of bars, restaurants and venues. Wisconsin’s “Safer at Home” order
shut down roughly two-thirds of their
customer base, and the company was left
with an inventory of 30,000+ kegs—450,000
gallons of beer—and looming expiration dates.
Committed to weathering the crisis without layoffs or furloughs of employees,
Frank Beverage Group got creative.
Immediately after the guidelines were announced, the company picked up unsold cases and kegs of product from the storerooms of their customers that were forced to close. They then partnered with local distilleries to convert the excess beer into FDA-approved hand sanitizer. The finished product has been donated to emergency medical professionals, police and fire departments, hospitals and universities. Frank Beverage Group’s “decanted” expired draft beer will provide over 30,000 gallons of hand sanitizer to those who need it most.
Let no good beer go to waste!
How Frank beverage group is helping
