C-Section2- 1. A-Revenue Growth from Digital Initiatives

Decrease(d) Due to Under-Investment or Poor Execution

All organizations

LOWER MIDDLE MARKET ($250-$500M)

MIDDLE MARKET ($501M-$1B)

UPPER MIDDLE MARKET ($1-3B)

All organizations

LOWER MIDDLE MARKET ($250-$500M)

MIDDLE MARKET ($501M-$1B)

UPPER MIDDLE MARKET ($1-3B)

All organizations

LOWER MIDDLE MARKET ($250-$500M)

MIDDLE MARKET ($501M-$1B)

UPPER MIDDLE MARKET ($1-3B)

No Impact

Increase(d) by 1-9%

Increase(d) by 10%+

Last 12 months

Next 3 years

26%

17%

51%

44%

20%

37%

36%

28%

46%

52%

14%

13%

24%

17%

51%

38%

21%

43%

18%

56%

50%

25%

43%