C-Section2- 1. B-Profitability Growth from Digital Initiatives

Decrease(d) Due to Under-Investment or Poor Execution

All organizations

LOWER MIDDLE MARKET ($250-$500M)

MIDDLE MARKET ($501M-$1B)

UPPER MIDDLE MARKET ($1-3B)

All organizations

LOWER MIDDLE MARKET ($250-$500M)

MIDDLE MARKET ($501M-$1B)

UPPER MIDDLE MARKET ($1-3B)

All organizations

LOWER MIDDLE MARKET ($250-$500M)

MIDDLE MARKET ($501M-$1B)

UPPER MIDDLE MARKET ($1-3B)

Last 12 months

Next 3 years

22%

17%

56%

39%

18%

40%

31%

27%

50%

52%

16%

13%

22%

17%

55%

38%

17%

43%

65%

50%

24%

43%

11%

No Impact

Increase(d) by 1-9%

Increase(d) by 10%+