HIT + RCM Virtual Forum

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Health IT + Revenue Cycle Management Virtual Forum

Health IT is taking center stage as health systems aim to transform care delivery. The pandemic accelerated virtual care, digital offerings and data analytics adoption and now health systems are taking a step back to refine their processes for secure and sustainable operations in the future. Health system executives are also keeping a close eye on the revenue cycle as margins tighten. Innovation in care delivery and cost savings opportunities will remain essential as executives solidify a new 10-year plan for even better healthcare in the future. Join CIOs as well as IT executives and revenue cycle leaders from leading health systems for critical discussions and debate on the future of healthcare delivery. Digital transformation is here — don't miss out on what comes next.

David Colarusso, Deputy Chief Information Officer, Steward Health Care Darren Dworkin, Chief Information Officer, Cedars-Sinai Medical Center Phyllis Teater, Chief Information Officer, Associate Vice President, Health Services, The Ohio State University Wexner Medical Center Moderated by: Brian Zimmerman, Becker's Healthcare

Digital Transformation on a Budget — How to Innovate With the Resources You Have

10:45 AM CT | Panel discussion

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Cris Ross, Chief Information Officer, Mayo Clinic Michael Pfeffer, MD, FACP, Assistant Vice Chancellor and Chief Information Officer, UCLA Health Sciences Chris DeFlitch, MD, Chief Medical Information Officer, Penn State Hershey Health System Moderated by: Laura Dyrda, Becker's Healthcare Sponsored by:

The Next Frontier of EHRs and Patient Data

10:00 AM CT | Panel discussion

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Jon Wright, Associate Vice President, Patient Financial Services, Wake Forest Baptist Health Steve Scharmann, System Vice President Revenue Cycle, CommonSpirit Health Moderated by: Ayla Ellison, Becker's Healthcare

Reimagining Hospital RCM: Big Ideas For a Sustainable Future

10:45 AM CT | Panel discussion

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Key Ideas around Strategy, Innovation and Engagement: What to Expect in the New Decade

What Are the Biggest Threats and Opportunities in Health IT?

Why Digital Innovation & Data Analytics Remain Key Investments During the Pandemic

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Zafar Chaudry, MD, Senior Vice President and CIO, Seattle Children's

David Colarusso, Deputy Chief Information Officer at Steward Health Care

Darren Dworkin, Chief Information Officer, Cedars-Sinai Medical Center

BECKER'S HEALTH IT + REVENUE CYCLE MANAGEMENT VIRTUAL FORUM

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Brett A. Oliver, MD, Chief Medical Information Officer, Baptist Health

Mitch Parker, MBA, CISSP, Chief Information Security Officer, Indiana University Health

Michael Pfeffer, Assistant Vice Chancellor and Chief Information Officer, UCLA Health Sciences

Cris Ross, Chief Information Officer, Mayo Clinic

Phyllis Teater, Chief Information Officer, Associate Vice President, Health Services, The Ohio State University Wexner Medical Center

DISCUSSION TOPICS: Digital transformation on a budget — how to innovate with the resources you have The next frontier of EHRs and patient data Reimaging hospital RCM: Big ideas for a sustainable future Mission-driven IT & RCM: How to keep remote teams engaged and thriving What CIOs need to thrive in the next decade How to use tech to gain a competitive advantage

Sarah Lucas, Enterprise Revenue Cycle - Associate Vice President for Medical Affairs, UW Medicine Geoff Brown, CIO, Piedmont Healthcare Moderated by: Morgan Haefner, Becker's Healthcare

Mission-Driven IT & RCM: How to Keep Remote Teams Engaged and Thriving

12:15 PM CT | Panel discussion

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Mitch Parker, MBA, CISSP, Chief Information Security Officer, Indiana University Health Zafar Chaudry, MD, Senior Vice President and Chief Information Officer, Seattle Children's Moderated by: Molly Gamble, Becker's Healthcare

What CIOs Need to Thrive in the Next Decade

10:00 AM CT | Panel discussion

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Ryan Smith, Vice President, Chief Information Officer, Intermountain Healthcare Dean Field, MD, Vice President of Informatics and Operations, Virginia Mason Franciscan Health Richard Zane, MD, UCHealth Chief Innovation Officer, and Professor and Chair of Emergency Medicine at the CU School of Medicine Moderated by: Laura Dyrda, Becker's Healthcare

How to use tech to gain a competitive advantage

11:30 AM CT | Panel discussion

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Chris DeFlitch, MD, Chief Medical Information Officer, Penn State Hershey Health System

Richard Zane, MD, UCHealth Chief Innovation Officer, and Professor and Chair of Emergency Medicine at the CU School of Medicine

Sarah Lucas, Enterprise Revenue Cycle - Associate Vice President for Medical Affairs, UW Medicine

Jon Wright, Associate Vice President, Patient Financial Services, Wake Forest Baptist Health

Steve Scharmann, System Vice President Revenue Cycle, CommonSpirit Health

Geoff Brown, CIO, Piedmont Healthcare

Ryan Smith, Vice President, Chief Information Officer, Intermountain Healthcare

Dean Field, MD, Vice President of Informatics and Operations, Virginia Mason Franciscan Health

Tony Howlett, Chief Information Security Officer, SecureLink Sponsored by:

The Internet of Things: A Pervasive Life and Death Cyberthreat for Healthcare

10:00 AM CT | featured session

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Medical Center Hospital Ensures HIPAA Compliance and Manages Access to 200 Software Applications

The Internet of Things isn't the only cyberthreat facing the healthcare industry-- vendor access management and how vendors connect to networks has been an issue for years. For example, let's look at how vendors were going to Medical Center Hospital's (MCH) network. Previous to making the switch to SecureLink, MCH's network was supported with a wide range of methodologies including VPNs and desktop sharing tools which created significant problems for MCH: First, the variety of remote access connections created an overly complex environment that forced the MCH IT staff to become heavily involved in administering and managing each connection. Secondly, without a standard way of managing remote access, the situation only got more complex as applications, vendors, and support technicians were added to the mix. Finally, there was no common method of tracking and reporting on remote access sessions. Sponsored by:

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Bill Fera, MD, Principal, Deloitte Consulting LLP. Ken Abrams, MD, Consulting Managing Director, Deloitte Consulting, LLP Urvi Shah, Senior Manager, Deloitte Consulting LLP. Sponsored by:

The Future of Virtual Health

11:30 AM CT | Audio featured session

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special thank you to our corporate sponsor:

Chicken vs egg: What comes first, the innovation or the hub?

Top Revenue Cycle Challenges Today and Strategies to Combat Them

Fireside Chat with Megan Ranney, MD, MPH, FACEP: What Makes an Innovator? How to Build Strong IT Teams + Innovation Teams

L J Ross is an industry leader in accounts receivables management. We offer over 28 years of expertise in healthcare collection services to effectively and efficiently recover funds for our clients. We are known for protecting our client’s reputation while providing a patient-centered, delicate approach. Technology investments enable us to provide high quality services which produce results at competitive rates. We pride ourselves on developing efficient and maintaining long standing relationships with our clients who are treated like family.

Accounts Receivables Management Company to Know

Keith Slater, National Vice President, Patient Access and Revenue Cycle, Change Healthcare Patrick Leonpacher, Operations and Business Development Director, Change Healthcare Sponsored by:

Lessons Learned from COVID Response:

10:45 AM CT | featured session

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Addressing Care Delivery Challenges With Flexible Workforce and Digital Strategies

Howard Bright, Vice President Patient Engagement, RevSpring Sponsored by:

Regulation Review: Surprise Billing & Price Transparency

11:30 AM CT | featured session

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Building Trust and Setting the Course for an Effective Patient Financial Engagement Strategy

Mike Gooch, Business Manager, Revenue Cycle Managed Services, 3M HIS Steve Zeller, Vice President, Product Marketing, Logic Works Sponsored by:

Thriving in a multi-cloud world

10:00 AM CT | featured session

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Dr. Genevieve Melton-Meaux, MD, PhD, Surgeon and Chief Analytics and Care Innovation Officer, M Health Fairview Eric Murray, Director of IT Data Solutions and Technology, M Health Fairview · Joaquim Neto, Chief Product Officer, Verato Sponsored by:

Patient Matching Provides Agility to Fight COVID-19

11:30 AM CT | featured session

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Desmond Jackson, Senior Director, Johns Hopkins Health System Sean O’Rourke, Vice President, Holy Name Medical Center Kumar Shwetabh, CEO, Pacific Global, an Access Healthcare Company Moderated by Paul Reda, Director Healthcare Industry Group, Alvarez & Marsal Sponsored by:

Get in the Outsourcing Game

10:45 AM CT | featured session

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featured case studies

How health systems have utilized outsourced RCM services to meet their overall business objectives

Grant Messick, Managing Director, Customer Success, Alpha Health Sponsored by:

Ten Considerations for Automation and Machine Learning for Revenue Cycle Operations

10:45 AM CT | featured session

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Ray Gensinger, MD sits down with Becker's Healthcare to share his perspective on the role of CIOs now and into the future, and much more. Moderated by: Laura Dyrda, Editor in Chief, Becker's ASC Review, Becker's Spine Review

Ray Gensinger, MD, CIO for the Hospital Sisters Health System

11:30 AM CT | audio featured session

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This session features Michael Elley, CIO of Baptist Health. Here, he discusses his top priorities in the coming months, challenges COVID-19 has posed, and more. Moderated by: Laura Dyrda, Editor in Chief, Becker's ASC Review, Becker's Spine Review

Michael Elley, CIO of Baptist Health

11:30 AM CT | audio featured session

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This session features Scott MacLean, Senior Vice President and Chief Information Officer at MedStar Health. Here, he discusses how he came into the CIO role at Medstar Health, Medstar's priorities today and how he sees them evolving next year, what he is excited for and the importance of communication and active listening in leadership. Moderated by: Laura Dyrda, Editor in Chief, Becker's ASC Review, Becker's Spine Review

Scott MacLean, Senior Vice President and Chief Information Officer at MedStar Health

10:45 AM CT | audio featured session

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Matt Runyan, CIO and Vice President of IT at Mount Sinai South Nassau in Hicksville, N.Y., discusses how interoperability and the mobility of information is revolutionizing healthcare delivery in this podcast. He also reminds leaders not to forget who drives their success: the team. Moderated by: Laura Dyrda, Editor in Chief, Becker's ASC Review, Becker's Spine Review

Matt Runyan, CIO and VP of IT at Mount Sinai South Nassau

10:00 AM CT | audio featured session

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Ray Gensinger, MD, Chief Information Officer, Hospital Sisters Health System

Michael Elley, Chief Information Officer, Baptist Health

Scott MacLean, Senior Vice President & Chief Information Officer, MedStar Health

Matt Runyan, Chief Information Officer & Vice President of IT, Mount Sinai South Nassau

Navigating a perfect storm - Boosting hospital finances amid industry consolidation and a pandemic

Healthcare providers are navigating a perfect storm of declining revenue, increased consolidation, and COVID-19 impacts. Therefore, it is vital that they manage business processes more efficiently than ever. One way is to equip the central billing office to consolidate, reconcile, and process charges generated across multiple facilities, specialties and systems, all in one tool. The resulting workflow improvements have been shown to increase the volume of billable charges by an average of 20 percent. Sponsored by:

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featured reportS

Patient financing review by Black Book Market Research and KLAS Research

Summary report of patient financing services based on independently verified customer feedback. The report includes a videocast link to commentary by several health system revenue cycle leaders. Sponsored by:

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Steve Hess, Chief Information Officer, UCHealth Mohan Giridharadas, Founder and Chief Executive Officer, LeanTaaS Sponsored by:

Optimizing Capacity in Health Systems through Analytics

10:00 AM CT |private session -- Invite only

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Join the leading healthcare payments company, Flywire, as they use concrete examples from 4 of the top 10 health systems in the US to discuss how to leverage digital touch points across the patient's entire journey to unify both the front and back ends of the revenue cycle and create a seamless, consumer-driven experience for patients. Sponsored by:

How Covid-19 brought the digital revolution to healthcare and what innovative systems are doing about it

10:00 AM CT | featured session

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Tuesday, February 9th, 2021

Wednesday, February 10th, 2021

Thursday, February 11th, 2021

Cheryl Rodenfels, CTO Healthcare, Nutanix Sponsored by:

End User Computing; Just the Beginning

12:15 PM CT | featured session

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Jeffrey Sturman, Senior Vice President & Chief Information Officer at Memorial Healthcare System

How Healthcare Organizations Can Achieve Operational Efficiencies

The Nutanix cloud platform replaces the complexity of legacy infrastructure and delivers the benefits of public cloud offerings minus the associated security and compliance risks. In a landscape in which healthcare costs are rising and healthcare organizations are increasingly hard-pressed to deliver value and convenience for patients, innovation can be an avenue for healthcare organizations to meet the needs of their patients/consumers. However, the need to innovate also places enormous pressures on CIOs and IT staff as they have to both address these needs, as well as ‘keep the lights on’ to deliver on daily operating requirements.  • Discover how Nutanix enables healthcare organizations to transform their static and complex IT environments into more dynamic and easily managed datacenters, bringing a cloud-like experience to IT. • Learn how your healthcare organization can achieve operational efficiencies with Nutanix. Sponsored by:

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featured whitepaperS

4 fundamental ways data is changing the face of healthcare

It’s no secret that the volume of healthcare data is growing exponentially every year. Estimated annual increases are as high as 48%. That growth can feel like a deluge, but it also represents massive – and unprecedented – opportunity. Understanding clinical variation. Improving patient outcomes. Reducing costs. Organizations around the world are adopting analytics with the goal of transforming both operations and care. In this whitepaper, you will learn: • Where data-driven insights have the most impact in healthcare organizations? • What types of benefits can healthcare professionals expect to see? Sponsored by:

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The Internet of Things: A Pervasive Life and Death Cyberthreat for Healthcare

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Internet-connected devices have been growing exponentially in our home and enterprise IT for years. And the healthcare industry has something that no one else has: IoT devices that are also connected to human beings that provide the monitoring, diagnostics, and even infusion of drugs. This talk will talk about the various areas that IoT has infiltrated healthcare IT and different mitigation strategies for each.

SPONSORED BY:

Tony Howlett, Chief Information Security Officer, SecureLink

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Lessons Learned from COVID Response: Addressing care delivery challenges with flexible workforce and digital strategies

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The first wave of COVID-19 brought challenges, and our nation’s response has provided deep insights that can help providers face future care delivery hurdles. Workforce flexibility, a key to success throughout the ebbs and flows of the COVID crisis, proved invaluable to providers’ ability to face capacity difficulties. Digital strategies were shown to be instrumental in preventing further infectious disease transmission. These learnings can help providers accelerate the delivery of life-saving vaccinations, and can help providers create a replicable model for dealing with whatever healthcare emergencies arise in the future. Attend this session to: • Review learnings obtained during the COVID-19 crisis that can benefit providers during upcoming waves of the pandemic • Understand the need for a flexible and agile workforce to effectively manage vaccine rollout and ongoing tracking • Learn how digital strategies and workflows can mitigate the transmission of infectious disease while improving patient experience

SPONSORED BY:

Keith Slater, National Vice President, Patient Access and Revenue Cycle, Change Healthcare

Patrick Leonpacher, Operations and Business Development Director, Change Healthcare

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Regulation Review: Surprise Billing & Price Transparency

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With new surprise billing rules baked into the latest COVID relief package and the HHS price transparency ruling live, patient financial transparency is top of mind. Join RevSpring in exploring these regulations as we work through of the most pressing questions: What does the new surprise billing regulation mean for healthcare organizations? How can I improve my price transparency initiative now that the basics are in place? What tools are available to ensure compliance? How can we go beyond the requirements of these regulations to move the needle on patient satisfaction and payment lift? • The advantages of using a Consumer Price Shopping tool as a multi-faceted solution for price transparency regulation compliance • Understanding and preparing for the Surprise Billing portion of the Coronavirus Relief Bill • How to turn these regulations into an opportunity to market to new patients, improve the patient experience, and increase payments • The downstream benefits of increased patient financial engagement, trust, and digital engagement that early financial conversations can create

SPONSORED BY:

Howard Bright, Vice President Patient Engagement, RevSpring

Building Trust and Setting the Course for an Effective Patient Financial Engagement Strategy

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Thriving in a multi-cloud world

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Organizations continue to deal with pressures that have been highlighted during the COVID pandemic. This requires more agility to keep systems efficient and effective, and continue to deliver business results. This also requires the use of us multiple vendors, many offering a new SaaS or cloud-hosting service. This webinar will present how health care organizations can be determine how they can best managed the need for multiple vendors and utilize multi-cloud architectures to meet their specific business goals. Topic objectives: • Key considerations in selecting vendors with cloud-hosted applications and in selecting a Managed Services Partner • How to solve problems in a multi-cloud environment • Suggestions on how to not only survive but thrive in a multi-cloud environment

SPONSORED BY:

Mike Gooch, Business Manager, Revenue Cycle Managed Services, 3M HIS

Steve Zeller, Vice President, Product Marketing, Logic Works

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Patient Matching Provides Agility to Fight COVID-19

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When COVID-19 began to appear in Minnesota, M Health Fairview created a dedicated, equipped hospital for patients fighting the virus—all in just 72 hours. A technology challenge quickly surfaced when legacy EHR systems didn’t communicate. But M Health Fairview had a key advantage: an existing strategy for patient matching, a foundational element for connected health. This session will feature: · Dr. Genevieve Melton-Meaux, MD, PhD, Surgeon and Chief Analytics and Care Innovation Officer, M Health Fairview · Eric Murray, Director of IT Data Solutions and Technology, M Health Fairview · Joaquim Neto, Chief Product Officer, Verato They will tell the story of how M Health Fairview created Minnesota's first hospital dedicated to treating people with severe cases of COVID-19. Learn how patient matching played a vital role in their success, and how they developed a unique algorithm to diagnose and treat patients more effectively and efficiently.

SPONSORED BY:

Dr. Genevieve Melton-Meaux, MD, PhD, Surgeon and Chief Analytics and Care Innovation Officer, M Health Fairview

Eric Murray, Director of IT Data Solutions and Technology, M Health Fairview

Joaquim Neto, Chief Product Officer, Verato

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Get in the Outsourcing Game:

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Hospitals, health systems and providers are facing many challenges in the complexity of today’s revenue cycle operations. New challenges are constantly emerging, such as the rapid industry evolution, high rates of healthcare regulation changes, and the rise of value-based care and consumerism. As a result, several new revenue cycle service providers are using best practice solutions to address these challenges. Along with continuous increased rates of denials comes the issue of bad debts, which is a growing concern for hospitals, health systems and providers alike. The growth in partnering with an outsourced vendor continues to accelerate as the global economy regains momentum. According to The Market Reports, the revenue cycle outsourcing market is expected to grow at a CAGR of 11.9 through 2023, rising from $11.7 billion in 2017 to a whopping $23 billion by the end of the period. It is important to identify a vendor that can improve efficiency and effectiveness as well as the bottom line. As revenue cycle management becomes more challenging by the day, there are several strategies you can adopt. Learning Points: • Why and how two (2) health systems made the decision to partner with an outsourced vendor. • How the relationship with their outsourced vendor has evolved over the years • The benefits their organization has seen since partnering with an outsourced vendor • Evolution of the RCM industry and the future holds

SPONSORED BY:

Desmond Jackson, Senior Director, Johns Hopkins Health System

Sean O’Rourke, Vice President, Holy Name Medical Center

Kumar Shwetabh, CEO, Pacific Global, an Access Healthcare Company

Paul Reda, Director Healthcare Industry Group, Alvarez & Marsal

How health systems have utilized outsourced RCM services to meet their overall business objectives

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The Future of Virtual Health

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2020 was a watershed moment for virtual care and telehealth, marked by shifts in both patients’ and providers’ behaviors. As patients become more willing to share data amid the pandemic, providers are also working to establish a balance between in-person and virtual care that supports clinical best practices. In this conversation, we explore how virtual care may continue to evolve in 2021 and beyond, and what work still needs to be done to ensure these technologies offer patients and providers the best experience possible. Attendees will learn about how virtual health can: • Expand consumer and clinician access • Improve clinical outcome • Enhance consumer experience

SPONSORED BY:

Bill Fera, MD, Principal, Deloitte Consulting LLP

Ken Abrams, MD, Consulting Managing Director, Deloitte Consulting, LLP

Urvi Shah, Senior Manager, Deloitte Consulting LLP

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Ten Considerations for Automation and Machine Learning for Revenue Cycle Operations

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Charting a path towards end-to-end automation for entire functions to drive giant leaps in efficiency Revenue cycle operations are ripe with opportunities for the application of automation including the use of artificial intelligence (AI) and machine learning (ML). This area has historically been underserved by these technologies. Many available automation solutions have either been designed for other industries and adapted to healthcare with limited success or have been designed to address a limited scope within revenue cycle operations. This session will outline considerations for strategically adopting automation and machine learning to navigate the complex state of healthcare revenue cycle operations. In this session, attendees will learn: • Learn industry trends for adoption of automation • How to map revenue cycle operations to identify automation opportunities • Traditional and new technologies built for healthcare revenue cycle • Evaluation methods for solutions and vendors • How to define and measure a successful revenue cycle automation deployment

SPONSORED BY:

Grant Messick Managing Director, Customer Success, Alpha Health

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Optimizing Capacity in Health Systems through Analytics

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COVID-19 has brought to the forefront the fact that capacity management is key to providing high-quality access to care for all. Having enough ICU capacity and floor beds available, being able to continue to do elective surgery, adjusting the staff and nursing roster dynamically to avoid burnout are issues that have never been more important than now. Why do health systems find it so hard to address these issues even during "peacetime" and especially during "wartime"? Because the underlying math to match supply with demand is broken. Existing tools and processes need to be fundamentally revamped for health systems to overcome waves of COVID-19 and similar shocks in the future in order to maximize the use of their assets to create value for patients and themselves. In this private, invite-only interactive session, join UCHealth CIO Steve Hess and LeanTaaS Founder and CEO, Mohan Giridharadas, to learn how AI-driven, intelligent systems can optimize the matching or supply in demand - in both “wartime” and “peacetime” scenarios. Join us to learn: • How UCHealth, the largest health system in Colorado, is optimizing capacity across OR, Infusion, In-patient beds, and Clinics • How the powerful use of analytics-based intelligence can help health systems recover faster as they grapple with severe demand-supply shocks Learn more about UCHealth: www.UCHealth.org Learn more about LeanTaaS: www.LeanTaaS.com

Mohan Giridharadas, Founder and Chief Executive Officer, LeanTaaS

Steve Hess, Chief Information Officer, UCHealth

FOR THIS PRIVATE VIRTUAL SESSION

Tuesday, February 9th at 10:00 am CT

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How Covid-19 brought the digital revolution to healthcare and what innovative systems are doing about it

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Research firm McKinsey and Company estimates that digital adoption has vaulted forward by 5 years since the start of the pandemic. According to the Wall Street Journal, Loren Padelford, the Vice President of online retail giant Shopify, believes that number is 10. The march towards better consumerism in healthcare has always followed a digital path, but until 2020 it had been a slow journey. Patients have long demanded better digital tools from providers to make understanding and meeting their financial responsibility easier and more convenient, but, now with the rate that digital adoption has accelerated, those demands have reached a tipping point. Revenue cycle leaders looking to improve processes and deliver a winning financial experience for their patients need to embrace digital as the new frontier to be won or risk being swept away by increased competition in these rapidly changing times. Join the leading healthcare payments company, Flywire, as they use concrete examples from 4 of the top 10 health systems in the US to discuss how to leverage digital touch points across the patient's entire journey to unify both the front and back ends of the revenue cycle and create a seamless, consumer-driven experience for patients. In this session you will learn: • How to leverage increased digital engagement to meet patients where they are and deliver better transparency, affordability, and satisfaction to the financial experience. • How to achieve a sustained advantage over the competition through the application of AI & machine learning to critical aspects of the financial process. • How to leverage self-service tools to empower patients to take greater ownership of their financial journey and better manage their responsibility themselves.

SPONSORED BY:

Grant Messick Managing Director, Customer Success, Alpha Health

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End User Computing; Just the Beginning

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VDI has emerged as a central enabling technology in healthcare as organizations grapple with transformed working conditions due to the COVID-19 pandemic. Nutanix provides the simple, robust, secure and resilient infrastructure organizations require to deliver an excellent user experience. Many healthcare organizations are still seeking straight answers about the risks and rewards of a VDI approach, as well as practical advice on how to get started. • Is a Nutanix solution more secure than traditional desktops? • Is it more or less expensive? Join Cheryl Rodenfels as she shares specific EUC insights from Delaware Valley Community Health and Cardinal Innovations Healthcare. Get answers to your EUC questions and learn how you can provide an excellent experience both for healthcare IT end users and administrators.

SPONSORED BY:

Cheryl Rodenfels CTO Healthcare, Nutanix