Patient Experience + Marketing Virtual Forum

About

Speakers

Digital Content Hub

Agenda

About

Speakers

Digital Content Hub

Agenda

JOIN NOW

VIEW SESSIONS ON DEMAND

patient experience + Marketing Virtual Forum

The healthcare delivery landscape is becoming more competitive, especially as big tech and retailers enter the market. Patients also have more control over their medical records and are investing more in their care, which means they expect a seamless experience and great outcomes. It's more important than ever for hospitals and health systems to develop a comprehensive strategy to curate a personalized patient experience. That strategy will require sophisticated data and business intelligence, digital offerings and focused messaging around patient care. In February, join leading patient experience and healthcare marketing executives from around the U.S. for engaging discussion around the next evolution of hospital marketing and patient care. Don't miss the vital discussions and expertise that will propel your organization to thrive in the coming years.

San Banerjee, Vice President Digital Experience, Texas Health Resources Kristy LoRusso, Chief Marketing Officer, Kaiser Permanente Gerry Lupacchino, Senior Vice President, Experience, Engagement & Org Development, Hartford HealthCare Aaron Martin, Executive Vice President and Chief Digital and Innovation Officer, Providence St. Joseph Health Manuel Rodriguez, Chief Marketing Experience and Customer Officer, UCHealth Moderated by Brian Zimmerman, Custom Content Editor, Becker's Healthcare

Dominating the digital front door: How to turn the online experience into a market differentiator

12:20 Pm CT | keynote

View On Demand

Join Session Now

Vishal Bhalla, CPXP, MS, MBA, Vice President and Chief Experience Officer, Parkland Health & Hospital System Julie Oehlert, Chief Experience Officer and Chief Marketing Officer, Vidant Health Moderated by Morgan Haefner, Editor, Becker's Healthcare

Bridging the gap in healthcare access and experience for underserved population: Key ideas and action steps

10:40 am CT | Panel discussion

View On Demand

Join Session Now

Alison Soileau, MA, FACHE, CPXP, Vice President of Patient Experience & Service Excellence, Ochsner Health Jennifer Bollinger, Senior Vice President Consumer Strategy, Ochsner Health Chantal Lorio, MD, Medical Director of Patient Experience, Ochsner Health Suzy Jaeger, Senior Vice President, Chief Patient Access & Experience Officer, Children's Hospital Colorado Moderated by Ayla Ellison, Managing Editor, Becker's HealthcareModerated by Ayla Ellison, Managing Editor, Becker's Healthcare

Telehealth alone isn't enough anymore: The tech at the forefront of the next wave of healthcare consumerism

10:00 am CT | keynote

View On Demand

Join Session Now

Stay informed with our virtual learning opportunities. Check out our Webinars, Whitepapers, and our E-Newsletters today!

Stay Connected

Race in America and Healthcare: Bridging the Gap

SCA’s Caitlin Zulla Talks Culture as Key to Emerging Strong from COVID-19

Alexandra Morehouse, Chief Marketing Officer at Banner Health

Richard Isaacs, CEO and Executive Director of The Permanente Medical Group and President and CEO of The MidAtlantic Permanente Medical Group

Matthew Cox, Chief Financial Officer of Spectrum Health System

Podcasts

AGENDA

speakers

digital hub

thank you to our sponsorS:

Don Stanziano, APR, Chief Marketing & Communications Officer, Geisinger

Vishal Bhalla, CPXP, MS, MBA, Vice President and Chief Experience Officer, Parkland Health & Hospital System

Aaron Martin, Executive Vice President and Chief Digital and Innovation Officer, Providence St. Joseph Health

BECKER'S PATIENT EXPERIENCE + MARKETING VIRTUAL FORUM

VIEW ON DEMAND

RSVP NOW

Add to Calendar GMail | Outlook | iCal

David Preston, Senior Vice President of Brand Experience & Communications, WellStar Health System

San Banerjee, Vice President Digital Experience, Texas Health Resources

Amanda, Todorovich, Senior Director, Digital Marketing, Cleveland Clinic

Manuel Rodriguez, Chief Marketing Experience and Customer Officer, UCHealth

Gerry Lupacchino, Senior Vice President, Experience, Engagement & Org Development, Hartford HealthCare

Amanda, Todorovich, Senior Director, Digital Marketing, Cleveland Clinic Don Stanziano, APR, Chief Marketing & Communications Officer, Geisinger Moderated by Molly Gamble, Editor-in-Chief, Becker's Healthcare

10:00 Am CT | keynote

Hospital marketing ROI: The big ideas with the best value

View On Demand

Join Session Now

Giora Netzer, MD, MSCE, Vice President, Patient Experience, University of Maryland Medical Center; Professor of Medicine and Epidemiology, Division of Pulmonary and Critical Care Medicine, University of Maryland School of Medicine David Preston, Senior Vice President of Brand Experience & Communications, WellStar Health System Moderated by Molly Gamble, Editor-in-Chief, Becker's Healthcare

11:30 am CT | Panel discussion

From Baby Boomers to Gen Z: How to reach patients across generations and what they really want

View On Demand

Join Session Now

Kristy LoRusso, Chief Marketing Officer, Kaiser Permanente

Julie Oehlert, Chief Experience Officer and Chief Marketing Officer, Vidant Health

Suzy Jaeger, Senior Vice President, Chief Patient Access & Experience Officer, Children's Hospital Colorado

Jennifer Bollinger, Senior Vice President Consumer Strategy, Ochsner Health

Alison Soileau, MA, FACHE, CPXP, Vice President of Patient Experience & Service Excellence, Ochsner Health

Chantal Lorio, MD, Medical Director of Patient Experience, Ochsner Health

Featured Article

8 Marketing Metrics Healthcare Executives Should Track

With a host of digital tools and marketing metrics at your fingertips, it can be hard to know which ones matter the most. Tracking the following eight marketing metrics will help you stay on target for the budget and patient acquisition goals of your healthcare system.

DOWNLOAD NOW

special thank you to our corporate sponsor:

Rachael Jones, SEO Strategist, Sharp Healthcare Craig Daly, GM of Healthcare, Podium Sponsored by:

11:30 am CT | featured session

Patient and Provider Communication: What We Expect to See in 2021

View On Demand

Join Session Now

Peter Durlach, Senior Vice President, Healthcare Strategy and New Business Development, Nuance Many Love, Director, EHR Managed Services, Nuance Sponsored by:

10:40 am CT | featured session

Powering healthcare’s digital front door: How to enhance the patient experience with digital patient engagement

View On Demand

Join Session Now

Has COVID-19 changed the way patients want healthcare providers to communicate with them? SR Health by Solutionreach commissioned a survey to find out. Download this white paper to learn how COVID-19 has impacted patients’ desire for automation and tools like text and telehealth. And discover why support for digital communication is an opportunity to improve patient satisfaction. Sponsored by:

Patient communication preferences: The COVID-19 impact

Download Now

featured case study

Please fill out the form to access the content.

WATCH NOW

Learn More

Stratis Bahaveolos, Vice President, Engagement, Northwestern Medicine Sponsored by:

12:20 pm CT | featured session

How rapid patient feedback is transforming care at Northwestern Medicine

View On Demand

Join Session Now

Learn More

About

Speakers

Digital Content Hub

Agenda

About

Speakers

Digital Content Hub

Agenda

JOIN NOW

VIEW ON DEMAND

RSVP NOW

The healthcare industry has been thrust into digital transformation and we don’t expect trends toward convenience, online reputation, and patient communication to slow down anytime soon. Critical touchpoints, left to the same outdated strategies, will be left behind as patients demand new strategies for communication. Join our panel of experts as we discuss how your healthcare system can keep up with the changing landscape of patient and provider communication. Join us as we discuss: • Current patient communication tactics and how we expect them to shift in the new year • New patient expectations for healthcare providers • Best practices for patient communication • Strategies to keep up with 2021 healthcare trends

Rachael Jones, SEO Strategist, Sharp Healthcare

Craig Daly, GM of Healthcare, Podium

Patient and Provider Communication: What We Expect to See in 2021