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patient experience + Marketing Virtual Forum
The healthcare delivery landscape is becoming more competitive, especially as big tech and retailers enter the market. Patients also have more control over their medical records and are investing more in their care, which means they expect a seamless experience and great outcomes.
It's more important than ever for hospitals and health systems to develop a comprehensive strategy to curate a personalized patient experience. That strategy will require sophisticated data and business intelligence, digital offerings and focused messaging around patient care.
In February, join leading patient experience and healthcare marketing executives from around the U.S. for engaging discussion around the next evolution of hospital marketing and patient care. Don't miss the vital discussions and expertise that will propel your organization to thrive in the coming years.
San Banerjee, Vice President Digital Experience, Texas Health Resources
Kristy LoRusso, Chief Marketing Officer, Kaiser Permanente
Gerry Lupacchino, Senior Vice President, Experience, Engagement & Org Development, Hartford HealthCare
Aaron Martin, Executive Vice President and Chief Digital and Innovation Officer, Providence St. Joseph Health
Manuel Rodriguez, Chief Marketing Experience and Customer Officer, UCHealth
Moderated by Brian Zimmerman, Custom Content Editor, Becker's Healthcare
Dominating the digital front door: How to turn the online experience into a market differentiator
12:20 Pm CT | keynote
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Vishal Bhalla, CPXP, MS, MBA, Vice President and Chief Experience Officer, Parkland Health & Hospital System
Julie Oehlert, Chief Experience Officer and Chief Marketing Officer, Vidant Health
Moderated by Morgan Haefner, Editor, Becker's Healthcare
Bridging the gap in healthcare access and experience for underserved population: Key ideas and action steps
10:40 am CT | Panel discussion
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Alison Soileau, MA, FACHE, CPXP, Vice President of Patient Experience & Service Excellence, Ochsner Health
Jennifer Bollinger, Senior Vice President Consumer Strategy, Ochsner Health
Chantal Lorio, MD, Medical Director of Patient Experience, Ochsner Health
Suzy Jaeger, Senior Vice President, Chief Patient Access & Experience Officer, Children's Hospital Colorado
Moderated by Ayla Ellison, Managing Editor, Becker's HealthcareModerated by Ayla Ellison, Managing Editor, Becker's Healthcare
Telehealth alone isn't enough anymore: The tech at the forefront of the next wave of healthcare consumerism
10:00 am CT | keynote
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Race in America and Healthcare: Bridging the Gap
SCA’s Caitlin Zulla Talks Culture as Key to Emerging Strong from COVID-19
Alexandra Morehouse, Chief Marketing Officer at Banner Health
Richard Isaacs, CEO and Executive Director of The Permanente Medical Group and President and CEO of The MidAtlantic Permanente Medical Group
Matthew Cox, Chief Financial Officer of Spectrum Health System
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thank you to our sponsorS:
Don Stanziano, APR, Chief Marketing & Communications Officer, Geisinger
Vishal Bhalla, CPXP, MS, MBA, Vice President and Chief Experience Officer, Parkland Health & Hospital System
Aaron Martin, Executive Vice President and Chief Digital and Innovation Officer, Providence St. Joseph Health
BECKER'S PATIENT EXPERIENCE + MARKETING VIRTUAL FORUM
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David Preston, Senior Vice President of Brand Experience & Communications, WellStar Health System
San Banerjee, Vice President Digital Experience, Texas Health Resources
Amanda, Todorovich, Senior Director, Digital Marketing, Cleveland Clinic
Manuel Rodriguez, Chief Marketing Experience and Customer Officer, UCHealth
Gerry Lupacchino, Senior Vice President, Experience, Engagement & Org Development, Hartford HealthCare
Amanda, Todorovich, Senior Director, Digital Marketing, Cleveland Clinic
Don Stanziano, APR, Chief Marketing & Communications Officer, Geisinger
Moderated by Molly Gamble, Editor-in-Chief, Becker's Healthcare
10:00 Am CT | keynote
Hospital marketing ROI: The big ideas with the best value
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Giora Netzer, MD, MSCE, Vice President, Patient Experience, University of Maryland Medical Center; Professor of Medicine and Epidemiology, Division of Pulmonary and Critical Care Medicine, University of Maryland School of Medicine
David Preston, Senior Vice President of Brand Experience & Communications, WellStar Health System
Moderated by Molly Gamble, Editor-in-Chief, Becker's Healthcare
11:30 am CT | Panel discussion
From Baby Boomers to Gen Z: How to reach patients across generations and what they really want
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Kristy LoRusso, Chief Marketing Officer, Kaiser Permanente
Julie Oehlert, Chief Experience Officer and Chief Marketing Officer, Vidant Health
Suzy Jaeger, Senior Vice President, Chief Patient Access & Experience Officer, Children's Hospital Colorado
Jennifer Bollinger, Senior Vice President Consumer Strategy, Ochsner Health
Giora Netzer, MD, MSCE, Vice President, Patient Experience, University of Maryland Medical Center; Professor of Medicine and Epidemiology, Division of Pulmonary and Critical Care Medicine, University of Maryland School of Medicine
Alison Soileau, MA, FACHE, CPXP, Vice President of Patient Experience & Service Excellence, Ochsner Health
Chantal Lorio, MD, Medical Director of Patient Experience, Ochsner Health
Featured Article
8 Marketing Metrics Healthcare Executives Should Track
With a host of digital tools and marketing metrics at your fingertips, it can be hard to know which ones matter the most. Tracking the following eight marketing metrics will help you stay on target for the budget and patient acquisition goals of your healthcare system.
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special thank you to our corporate sponsor:
Rachael Jones, SEO Strategist, Sharp Healthcare
Craig Daly, GM of Healthcare, Podium
Sponsored by:
11:30 am CT | featured session
Patient and Provider Communication: What We Expect to See in 2021
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Peter Durlach, Senior Vice President, Healthcare Strategy and New Business Development, Nuance
Many Love, Director, EHR Managed Services, Nuance
Sponsored by:
10:40 am CT | featured session
Powering healthcare’s digital front door: How to enhance the patient experience with digital patient engagement
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Has COVID-19 changed the way patients want healthcare providers to communicate with them? SR Health by Solutionreach commissioned a survey to find out.
Download this white paper to learn how COVID-19 has impacted patients’ desire for automation and tools like text and telehealth. And discover why support for digital communication is an opportunity to improve patient satisfaction.
Sponsored by:
Patient communication preferences: The COVID-19 impact
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featured case study
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Stratis Bahaveolos, Vice President, Engagement, Northwestern Medicine
Sponsored by:
12:20 pm CT | featured session
How rapid patient feedback is transforming care at Northwestern Medicine
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