BECKER'S HEALTHCARE PATIENT EXPERIENCE + MARKETING FORUM
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BECKER'S HEALTHCARE PATIENT EXPERIENCE + MARKETING Virtual FORUM
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Anne Ballentine, Vice President, Marketing & Communications, Rogers Behavioral Health System
Stacey Parkin, MBA, Chief Patient Experience Officer, MultiCare Health System
Heather Valentine, Assistant Vice President, Marketing & Communications, Loma Linda University Health
Caryn Stancik, Chief Communications & Marketing Officer, Cook County Health
Alan Dubovsky, Chief Patient Experience Officer, Cedars-Sinai
Valerie M. Simon, Chief Marketing & Communications Officer, Atlantic Health System
Don Stanziano, APR, Chief Marketing & Communications Officer, Geisinger
Becker's Patient Experience + Marketing Forum
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Wednesday September 2nd, 2020 11:00 am - 2:00 pm CT
As patient satisfaction measures have become more common and fiscally consequential for hospitals, healthcare leaders' understanding of the patient experience has become more sophisticated.
Giving patients a personalized and empathetic experience once they are in the facility is a crucial piece of care delivery for all providers. But a truly patient-centric approach to care begins even before a patient interacts directly with a clinician. This is where marketing and the patient experience meet.
This September, join leading chief patient experience officers and healthcare marketing executives from around the nation for Becker's first-ever Healthcare Patient Experience + Marketing Virtual Forum. Key discussion points will include building compassion-fatigue proof marketing campaigns, winning back patients in the aftermath of a pandemic, and the best ideas to improve the digital patient experience both inside and outside the hospital.
This is vital discussion. You should be a part of it.
The Toughest Specialties to Market: Why and How to Overcome the Challenge
Meeting Patients Where They Are: How the Pandemic Changed Hospitals’ Marketing Strategies
Compassion Fatigue-proof Marketing Campaigns: Do’s and Don’ts from Top Hospitals and Health Systems
How to Win Back Patients Post-pandemic: The Most Important Digital Upgrades, Messaging and Initiatives
Michele Szczypka, Chief Marketing & Communications Officer, Mercy Health and Saint Joseph Mercy Health System, A Member of Trinity Health
Marketing:
Patient Experience:
The Average Patient is Now a More Anxious Patient: Meeting Changed Expectations
The Fissures that Mean Your System’s Patient Experience is About to Break -- and How to Repair Them
Key Questions CXOs Ask Themselves to Gauge Their Team’s Progress on a Monthly, Quarterly and Annual Basis
Best Ideas to Boost the Digital Patient Experience Inside and Outside of the Hospital
*The final agenda will be provided to you via email approximately 1 week before the live event
David A. Feinberg, Senior Vice President and Chief Marketing & Communications Officer, Mount Sinai Health System
Peter Kung, MBA, MS, FACHE, Vice President, Chief Innovation Officer, SCL Health
Mark Bosko, Vice President, Marketing & Public Relations, Western Reserve Hospital
Lindsay Caulfield, Senior Vice President and Chief Marketing & Experience Officer, Grady Health System
Ghazala Sharieff, MD, Chief Medical Officer, Clinical Excellence & Experience and Corporate Senior Vice President, Scripps Health, San Diego
Chris Brainard, Senior Director, Patient Experience & Engagement, UAB Medicine
Lisa Drumbore, Vice President and Chief Experience Officer, Saint Peter's Healthcare System
special thanks to our
corporate sponsor:
featured speakers
special thanks to our corporate sponsor:
Pam Guler, MHA, FACHE, CPXP, LSSMBB, Vice President and Chief Experience Officer, AdventHealth
Adrienne Boissy, MD, MA, Chief Experience Officer, Cleveland Clinic
thank You to our sponsors:
agenda
Caryn Stancik, Chief Communications & Marketing Officer, Cook County Health
Heather Valentine, Assistant Vice President, Marketing and Communications, Loma Linda University Health
Moderated by Brian Zimmerman, Custom Content Editor, Becker’s Healthcare
The toughest specialties to market: Why and how to overcome the challenge
Anne Ballentine, Vice President, Marketing and Communications, Rogers Behavioral Health System
Michele Szczypka, Chief Marketing and Communications Officer, Mercy Health and Saint Joseph Mercy Health System, A Member of Trinity Health
Mark Bosko, Vice President, Marketing and Public Relations, Western Reserve Hospital
Moderated by Ayla Ellison, JD, Managing Editor, Becker’s Healthcare
Meeting patients where they are: How the pandemic changed hospitals’ marketing strategies
Don Stanziano, APR, Chief Marketing & Communications Officer, Geisinger
Valerie M. Simon, Chief Marketing and Communications Officer, Atlantic Health System
David A. Feinberg, Senior Vice President, Chief Marketing and Communications Officer, Mount Sinai Health System
Moderated by Molly Gamble, Editor-in-Chief, Becker's Healthcare
Compassion fatigue-proof marketing campaigns: Do’s and don’ts from top health systems
Stacey Parkin, MBA, Chief Patient Experience Officer, MultiCare Health System
Peter Kung, MBA, MS, FACHE, Vice President, Chief Innovation Officer, SCL Health
Ghazala Sharieff, MD, Chief Medical Officer. Clinical Excellence and Experience & Corporate Senior Vice President, Scripps Health, San Diego
Adrienne Boissy, MD, MA, Chief Experience Officer, Cleveland Clinic
Moderated by Laura Dyrda, Editor-in-Chief, Becker’s Healthcare
The average patient is now a more anxious patient: Meeting changed expectations
Alan Dubovsky, Chief Patient Experience Officer, Cedars-Sinai
Lindsay Caulfield, Senior Vice President, Chief Marketing & Experience Officer, Grady Health System
Chris Brainard, FACHE, Senior Director Patient Experience and Engagement, UAB Medicine
Moderated by Morgan Haefner, Editor, Becker's Healthcare
The fissures that mean your system’s patient experience is about to break -- and how to repair them
Pam Guler, MHA, FACHE, CPXP, LSSMBB, Vice President, Chief Experience Officer, AdventHealth
Lisa Drumbore, Vice President and Chief Experience Officer, Saint Peter's Healthcare System
Moderated by Anuja Vaidya, Assistant Editor, Becker's Healthcare
Key questions CXOs ask themselves to gauge their team’s progress on a monthly, quarterly and annual basis