BECKER'S HEALTHCARE PATIENT EXPERIENCE + MARKETING FORUM
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BECKER'S HEALTHCARE PATIENT EXPERIENCE + MARKETING Virtual FORUM
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Anne Ballentine, Vice President, Marketing & Communications, Rogers Behavioral Health
Stacey Parkin, MBA, CXO, Chief Patient Experience Officer, MultiCare Health System
Heather Valentine, Assistant Vice President, Marketing & Communications, Loma Linda University Health
Caryn Stancik, Chief Communications & Marketing Officer, Cook County Health
Alan Dubovsky, Chief Patient Experience Officer, Cedars-Sinai
Don Stanziano, APR, Chief Marketing & Communications Officer, Geisinger
Wednesday September 2nd, 2020 11:00 am - 3:00 pm CT
As patient satisfaction measures have become more common and fiscally consequential for hospitals, healthcare leaders' understanding of the patient experience has become more sophisticated.
Giving patients a personalized and empathetic experience once they are in the facility is a crucial piece of care delivery for all providers. But a truly patient-centric approach to care begins even before a patient interacts directly with a clinician. This is where marketing and the patient experience meet.
This September, join leading chief patient experience officers and healthcare marketing executives from around the nation for Becker's first-ever Healthcare Patient Experience + Marketing Virtual Forum. Key discussion points will include building compassion-fatigue proof marketing campaigns, winning back patients in the aftermath of a pandemic, and the best ideas to improve the digital patient experience both inside and outside the hospital.
This is vital discussion. You should be a part of it.
Michele Szczypka,
Chief Marketing & Communications Officer, Trinity Health MI/FL/GA
Marketing:
Patient Experience:
The Average Patient is Now a More Anxious Patient: Meeting Changed Expectations
The Fissures that Mean Your System’s Patient Experience is About to Break -- and How to Repair Them
Key Questions CXOs Ask Themselves to Gauge Their Team’s Progress on a Monthly, Quarterly and Annual Basis
Best Ideas to Boost the Digital Patient Experience Inside and Outside of the Hospital
David A. Feinberg, Senior Vice President and Chief Marketing & Communications Officer, Mount Sinai Health System
Peter Kung, MBA, MS, FACHE, Vice President and Chief Innovation Officer, SCL Health
Mark Bosko, Vice President, Marketing & Public Relations, Western Reserve Hospital
Lindsay Caulfield, Senior Vice President and Chief Marketing & Experience Officer, Grady Health System
Ghazala Sharieff, MD, Chief Medical Officer, Clinical Excellence & Experience and Corporate Senior Vice President, Scripps Health, San Diego
Chris Brainard, Senior Director, Patient Experience & Engagement, UAB Medicine
Lisa Drumbore, Vice President and Chief Experience Officer, Saint Peter's Healthcare System
special thanks to our
corporate sponsors:
featured speakers
special thanks to our corporate sponsors:
Pam Guler, MHA, FACHE, CPXP, LSSMBB, Vice President and Chief Experience Officer, AdventHealth
Adrienne Boissy, MD, MA, Chief Experience Officer, Cleveland Clinic
thank You to our sponsors:
agenda
Caryn Stancik, Chief Communications & Marketing Officer, Cook County Health
Heather Valentine, Assistant Vice President, Marketing & Communications, Loma Linda University Health
Moderated by Brian Zimmerman, Custom Content Editor, Becker’s Healthcare
The toughest specialties to market: Why and how to overcome the challenge
Anne Ballentine, Vice President, Marketing & Communications, Rogers Behavioral Health System
Mark Bosko, Vice President, Marketing & Public Relations, Western Reserve Hospital
Michele Szczypka, Chief Marketing and Communications Officer, Trinity Health MI/FL/GA
Moderated by Ayla Ellison, JD, Managing Editor, Becker’s Healthcare
Meeting patients where they are: How the pandemic changed hospitals’ marketing strategies
David A. Feinberg, Senior Vice President, Chief Marketing and Communications Officer, Mount Sinai Health System
Valerie M. Simon, Chief Marketing and Communications Officer, Atlantic Health System
Don Stanziano, APR, Chief Marketing & Communications Officer, Geisinger
Moderated by Molly Gamble, Editor-in-Chief, Becker's Healthcare
Compassion fatigue-proof marketing campaigns: Do’s and don’ts from top health systems
Adrienne Boissy, MD, MA, Chief Experience Officer, Cleveland Clinic
Peter Kung, MBA, MS, FACHE, Vice President, Chief Innovation Officer, SCL Health
Stacey Parkin, MBA, Chief Patient Experience Officer, MultiCare Health System
Ghazala Sharieff, MD, Chief Medical Officer, Clinical Excellence & Experience and Corporate Senior Vice President, Scripps Health, San Diego
Moderated by Laura Dyrda, Editor-in-Chief, Becker’s Healthcare
The average patient is now a more anxious patient: Meeting changed expectations
Chris Brainard, FACHE, Senior Director, Patient Experience & Engagement, UAB Medicine
Lindsay Caulfield, Senior Vice President and Chief Marketing & Experience Officer, Grady Health System
Alan Dubovsky, Chief Patient Experience Officer, Cedars-Sinai
Moderated by Morgan Haefner, Editor, Becker's Healthcare
The fissures that mean your system’s patient experience is about to break -- and how to repair them
Lisa Drumbore, Vice President and Chief Experience Officer, Saint Peter's Healthcare System
Rick Evans, MA, Senior Vice President, Chief Experience Officer, NewYork-Presbyterian Hospital
Pam Guler, MHA, FACHE, CPXP, LSSMBB, Vice President, Chief Experience Officer, AdventHealth
Susan Murphy, RN, BSN, MS, Chief Experience and Innovation Officer, UChicago Medicine
Moderated by Anuja Vaidya, Assistant Editor, Becker's Healthcare
Key questions CXOs ask themselves to gauge their team’s progress on a monthly, quarterly and annual basis
Rick Evans, MA, Senior Vice President and Chief Experience Officer, NewYork-Presbyterian Hospital
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Neil Gomes, Chief Digital Officer and Executive Vice President of Technology Innovation and Consumer Experience at Thomas Jefferson University and Jefferson Health System
Darron Rock, Director of Marketing at Northwest Specialty Hospital
Marketing and Patient Experience Strategies During a Pandemic - Craig Daly, GM Healthcare, Podium
Scott Becker Interviews Howard Kern, CEO of Sentara Healthcare
Reem Nouh, Senior Vice President of Strategy at Adams & Knight & Dave Whitehead, Executive Vice President for Strategy and Transformation at Hartford Healthcare
Continue the discussion with the latest in thought leadership in the healthcare industry.
virtual Hub
Podcasts
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featured whitepapers
Craig Daly, Vice President, Healthcare Solutions, Podium
Robin Zebroski, Vice President, Strategic Marketing & Communications, Monument Health
Sponsored by:
Convenience Wins:
Marketing and Patient Experience Strategies for the Modern Consumer
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Susan Murphy, RN, BSN, MS, Chief Experience and Innovation Officer, UChicago Medicine
Keynote speakers
Keynote Sessions
Bill Krause, VP/GM, Connected Consumer Health Provider, Change Healthcare
Sponsored by:
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Price transparency drives outstanding patient experience
Becker's Patient Experience + Marketing Virtual Forum
Jennifer Thompson, Former Elected Official and President of a Variety of Companies Dealing with Marketing and Employee Engagement with Medical Practices
2:00 PM CT | keynote
11:00 AM CT | keynote
11:00 AM CT | keynote
11:45 AM CT | featured session
12:25 PM CT | featured session
1:20 PM CT | panel discussion
1:20 PM CT | panel discussion
1:20 PM CT | panel discussion
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