jam to Kendrick Lamar’s jeans, we’ve survived it all — and now it’s time to archive it.
Our Betch of the Year Awards are our definitive, unfiltered recap of the year in internet culture. Because if we had to live through this year, at least we got to do it with Dylan Efron’s abs in our peripheral vision.
And who better to host our festivities than the incomparable Lindsay Lohan, who flew in all the way from the United Arab Emirates to give you the award show monologue you deserve.
So grab your Matcha Dubai Chocolate Labubu and scroll down for the official nominees!
oldplay Kiss Cam. 6 7. Katy Perry’s 11 minutes in space. Not to be dramatic, but 2025 has felt like a century. From Meghan Markle’s
It's Time to Vote for Our Betch of the Year Nominees!
Betch of the Year
It’s An Honor
To Be Mentioned
As the most coveted win, the Betch of the Year award goes to the person who most embodies the true essence of being a betch — undeniably authentic, but also the friend you’d binge Real Housewives with while demolishing a plate of truffle fries.
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Is this real life or a prebiotic soda-induced sugar high? We can’t be 100% sure, but the cultural impact of these honorees is irrefutable.
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Emotional Ballad of the Year
For the songs that made us feel something — even if that something was mostly secondhand embarrassment and a vague sense of catharsis.
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Quote of the Year
Because every era deserves one unhinged sentence that we’ll look back on and say, “Wow, that really explains why everyone was losing it that year.”
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Meme of the Year
These 2025 memes outlived their news cycles, accidentally became our shared language, and will haunt us for the next decade.
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Niche Hyperfixation of the Year
An ultra-specific TikTok deep dive hates to see us coming.
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Trend of the Year
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Relationship Jump Scare
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We play stupid games, we win stupid prizes.
We’re actually cool staying single, thanks.
Viral Sound of the Year
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We’re guilty of double, triple, and quadruple takes.
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Add to Cart (Against Our Will)
Dedicated to all the “essential” shit we purchased under duress.
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Never need to hear any of these again, but respect their impact.
Click to vote for IT'S AN HONOR TO BE MENTIONED
BETCH OF THE YEAR
EMOTIONAL BALLAD OF THE YEAR
Pope Crave
Anglerfish
Matcha Dubai Chocolate Labubu
Nicole Kidman's Post-Divorce Bangs
Anyone in
Group 7
Doing the lord’s work (literally). During the conclave, this account was CNN for chronically online people of all creeds.
We’ll never know why this diva (RIP) went to the ocean’s surface. Was she ill? On a mission? Just not like the other girls?
How a performative Brooklyn man sounds. If you understand this brainrot word salad, delete TikTok and go touch some grass.
The trip to the hairdresser heard 'round the world (Twitter)… This year, Nicole served divorce papers and the chicest breakup bangs known to mankind.
A community of hot, impressive individuals who got Sophia’s OG group 7 video on our FYPs and are therefore better than you.
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IT'S AN HONOR TO BE MENTIONED
After watching him dominate the Traitors roundtable, we can’t decide if we want Bob to be our best friend or our divorce lawyer.
Whether she’s on our screens for a game-winning rugby play or an unfiltered TikTok monologue, we are equally sat – any time Ilona graces us with her presence, it’s appointment viewing.
A baddie and a beat poet, Amaya reminded us that crying can be chic (if you’re doing it in HD).
In 2025, we may have lost our freedom of speech, but Holmes and their character Hailee Marie Matthews still managed to take the words right out of our mouths.
A man whose musicality is only outmatched by his mystique. We don’t know who he is or where he came from, but he’ll be unironically featured on our Spotify Wrapped.
Bob the Drag Queen
Ilona Maher
Amaya Espinal
Holmes
Mr. Fantasy
Betch of the Year
Voted ✓
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IT'S AN HONOR TO BE MENTIONED
QUOTE OF THE YEAR
A performance so raw, so fearless, it made seat 32B feel like Coachella’s main stage.
It’s not a cover, it’s a cultural event — and maybe a cry for help.
Proof that creativity, vulnerability, and an outstanding falsetto can move mountains (or at least TikTok).
If crying in the club had an anime remix, this would be it.
For anyone who’s ever built a wedding Pinterest board off one Hinge date.
Rendition of Moana’s “How Far I’ll Go” by Delta flight girl
“Bette Davis Eyes” covered by JoJo Siwa
Ben Platt’s performance of
“Diet Pepsi”
"Golden" from
KPop Demon Hunters
“Married in a Year” by Brendan Abernathy
Emotional Ballad of the Year
Voted ✓
Click to vote for QUOTE OF THE YEAR
EMOTIONAL BALLAD OF THE YEAR
MEME OF THE YEAR
A sentence that means nothing and yet somehow defines an entire fiscal quarter of pop culture.
Three words, infinite energy, zero apology.
Not sure which is more impressive: the complete transparency or the use of exclamation marks?
America’s most relatable out-of-office message.
A manifesto for anyone crying in
full glam.
“It’s not clocking to you that I’m standing on business”
– Justin Bieber
“Pisses me off!”
- Holmes
“445 cc, moderate profile, half under the muscle!!!!! silicone!!! garth fisher!!!”
- Kylie Jenner
"I have business hours. What are you doing, calling me after
3 p.m.?"
— Gabby Windey
“God forbid I’m a sensitive gangsta”
— Amaya Papaya
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Quote of the Year
It Girl of the Year
Meme of the Year
Niche Hyperfixation of the Year
Trend of the Year
Relationship Jump Scare
Viral Sound of the Year
Daddy? Dadacita of the Year
Add to Cart (Against Our Will)
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Daddy? Dadacita of the Year
Click to vote for MEME OF THE YEAR
NICHE HYPERFIXATION OF THE YEAR
QUOTE OF THE YEAR
This gave us all a new way to express our jealousy in a cute, passive-aggressive way.
When you’ve been snubbed by the Grammys so many times that you’re paranoid you’re being Punk’d.
The only time this year we were all on the same side — proof that collective humiliation might be the last thing holding us together.
How Morgan Wallen’s SNL nightmare turned into everyone else’s Instagram aesthetic.
Because sometimes, the only thing that makes sense in the world is Cynthia Erivo’s nails.
Love Island
Dream Date
Beyoncé at the Grammys
Coldplay Kiss Cam
"Get me to God’s country"
Cynthia Erivo's
“the concept of”
Click to vote for NICHE HYPERFIXATION OF THE YEAR
MEME OF THE YEAR
TREND OF THE YEAR
These blue-suited divas took “girlbossing too close to the sun” literally.
The robes, the smoke, the drama — for 48 hours, this was our reality TV fix while we waited for the next Love Island episode to drop.
Their jeans
were blue.
We’re already pre-sat for the 5-part Hulu miniseries.
The table was wobbly to begin with!!!
Blue Origin
Space Flight
The Real Conclave
KATSEYE Gap ad
Louvre Heist
Hazel Boutique
Table Drama
Click to vote for TREND OF THE YEAR
NICHE HYPERFIXATION OF THE YEAR
RELATIONSHIP JUMP SCARE
Really hope my seventh-grade choir teacher doesn’t have TikTok.
Someone tell us how many Neutrogena wipes were sacrificed getting that permanent marker off your face.
If you have to ask, it’s too late for Retinol.
When you can’t risk your dewy complexion on cigarettes, a crisp Diet Coke or a Hot Cheeto can look just as sexy.
Hit Pilates extra hard all week to have the core strength needed to balance my stiletto heel on a coffee mug.
"I’m so hungry
I could eat..."
Alexander Hamilton “Come back to sleep” Cosplay
6 7
"Something to take
the edge off"
Nicki Minaj Challenge
Click to vote for RELATIONSHIP JUMP SCARE
TREND OF THE YEAR
VIRAL SOUND OF THE YEAR
The love story in a dystopian horror movie about capitalism… oh wait, it’s real life.
The inventor of gay pop unexpectedly found a prince charming in the least romantic of places: Celebrity Big Brother UK.
A tale of two Hollywood villains who found each other.
When every day is “Bring Your Daughter to Work Day.”
Post-divorce mid-life crises captured by paparazzi.
Jeff Bezos &
Lauren Sánchez
JoJo Siwa &
Chris Hughes
Sydney Sweeney & Scooter Braun
Jordon Hudson &
Bill Belichick
Katy Perry &
Justin Trudeau
Click to vote for VIRAL SOUND OF THE YEAR
RELATIONSHIP JUMP SCARE
DADDY? DADACITA OF THE YEAR
Nic was not ready to be the dad that stepped up.
We all died in 2020, and this is Hell.
Give Parker Posey an Emmy just for this. Actually, make it an EGOT.
Playing this sound the next time my boss asks me the same question in five different ways, when he didn’t like the answer he got the first time.
A wholesome burst of enthusiasm for Broadway — finally, the theater kids are getting some recognition.
“Mommy?
...Mamacita?”
"Nothing beats a Jet2holiday!"
“Piper, no!”
“I have one daughter”
“We could see Boop!”
Click to vote for DADDY? DADACITA OF THE YEAR
VIRAL SOUND OF THE YEAR
ADD TO CART (AGAINST OUR WILL)
I’d like to formally thank the Sinners casting people for giving us two versions of our lord and savior, MBJ.
We love to see a stupid hot nepo brother thrive at a Scottish castle and on the ballroom floor. A career of sidequests and looking pretty!
Processing my feelings in therapy after watching a 21-year-old wildlife conservationist unbutton his shirt on a family show.
A Taylor Swift ex going backless on the red carpet to promote his queer BDSM biker drama is exactly what we needed this year. No notes.
The only (gorgeous) reason I’ll be tuning in to the 2026
Super Bowl.
Michael B. Jordans (Yes, both of them)
Dylan Efron
Robert Irwin
Alexander Skarsgård
Bad Bunny
Click to vote for ADD TO CART (against our will)
DADDY? DADACITA OF THE YEAR
It Girl of the Year
Laughing so we don’t cry into our $18 omelet.
You didn’t buy it, but you did zoom in. Twice.
She broke the internet with her $2 Hanes tank top. Groundbreaking. Truly revolutionary. Next up: socks.
Finally, a waist chain so your lip tint doesn’t drown during your yacht photoshoot.
Anyone want to buy 3 orange crop tops and a feather boa on Depop?
Overpriced Eggs
Skims pierced
nipple bra
Kendall Jenner’s
$2 white tank top
Rhode Lip Tint
waist chain
Anything orange
Thank you for performing your
civic duty (to pop culture nonsense).
Your votes are in!
It’s An Honor
To Be Mentioned
For the woman whose vibe is untouchable, influence unavoidable, and closet fully aspirational.
OUR FYP MVPs
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SUBMIT YOUR Vote
meet our
nominees
This year, we hand-selected five BOTY nominees — not just for having an unforgettable year, but because they perfectly embody what it means to be a betch: effortlessly unbothered, dangerously self-aware, and able to put your innermost thoughts into the words you wish you could say (if you weren’t such a chronic people pleaser).
They had us laughing at our screens, refreshing our feeds, and turning our FYP into primetime TV. Basically, they entertained the fuck out of us.
It Girl of the Year
IT GIRL OF THE YEAR
ADD TO CART (AGAINST OUR WILL)
CiAra Miller
Our reality queen dominated every red carpet, bagged multiple modeling deals and put every man under 5'8" firmly in his place. Not only do we want to be her, we want her entire closet.
PRESENTED BY
PRESENTED BY
PRESENTED BY
Check back December 8th to see the full list of winners!
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It’s An Honor
To Be Mentioned
Emotional Ballad of the Year
Quote of the Year
Meme of the Year
Niche Hyperfixation of the Year
Trend of the Year
Relationship Jump Scare
Viral Sound of the Year
Daddy? Dadacita of the Year
Add to Cart (Against Our Will)
It Girl of the Year
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Thank you for VOTING!
Come back December 8th to see all winners.
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Subscribe to our Pop Off Substack.
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Tap to vote
Betch of the Year
It’s An Honor
To Be Mentioned
Emotional Ballad of the Year
Quote of the Year
Meme of the Year
Niche Hyperfixation of the Year
Trend of the Year
Relationship Jump Scare
Viral Sound of the Year
Daddy? Dadacita of the Year
Add to Cart (Against Our Will)
It Girl of the Year
PRESENTED BY
Ashby Florence
REad more
nina humphrey
REad more
Jake Shroeder
REad more
Ezra Sosa
REad more
Amaya Espinal
REad more
Mr. Fantasy
REad more
Ilona Maher
Holmes
What is one lie you told this year?
“Oh yes, I’d be thrilled to do that, no problem.”
What is one word that sums up your 2025?
"Fab-u-hectic"
What’s one new thing you learned in 2025?
"I just found out that LOL means laugh out loud, while all this time, I thought it meant lots of love."
Words Of Wisdom From Our BOTY Fairy Godmother
June Squibb
SCROLL
WATCH
REad more
Holmes Almost Wasn’t Hailee Marie
Watch her viral year in review
Ilona Maher’s Hot Take For Men In 2026
REad more
REad more
Holmes Almost Wasn’t Hailee Marie
Amaya
Bob Drag Queen
Their Iconic Year in review
Watch Her Viral Year in Review
Watch Him Reflect on His Year
Watch Her Viral Year in Review
We sat down with the most viral creators of 2025 to get to know them IRL.
Watch Her Viral Year in Review
