but that’s a price we’re willing to pay to have your results locked in.
It’s time to crown our 2025 Betch of the Year award winners, forever cementing these memes, icons, and TikTok trends into our personal internet Hall of Fame.
Thank you to our host, Lindsay Lohan, for being our guiding force. And to our fearless voters — you took a break from driving shareholder value to speak your mind on fever dream couples and niche hyperfixations, and that was brave. Join us in celebrating our full list of winners below, including our titular Betch of the Year, Amaya Papaya!
As 2025 draws to a close, we’ll definitely miss dressing up as Alexander Hamilton, but we really hope that next year we can afford eggs benedict again. It’s been a pleasure standing on business with you all — we can’t wait to see what fresh brain rot 2026 brings!
ur intern’s Russian manicure has chipped to smithereens after meticulously counting each and every Betch of the Year ballot,
Our Betch Of The Year 2025 Winners Are Here!
Betch of the Year
It’s An Honor To Be Mentioned
2025 was 100% Amaya’s year. We hope 2026 brings an original book of poetry, an EP, and a muumuu line.
We’re happy for you and we’re even happier we won’t have to explain this to our elder millennial cousin next Thanksgiving.
Emotional Ballad
We watched this children’s movie semi-ironically, and then “Golden” somehow ended up on our Spotify Wrapped. . .
Quote of the Year
Looking forward to hearing 11-year-olds tell their moms they’re “standing on business” at Whole Foods when they’re demanding she buy them Uncrustables.
Meme of the Year
Huda Hive, rise up! We thank her for giving us the perfect response to dating app prompts.
Niche Hyperfixation
Thank you, Louvre Heisters. We’ll now forever be Googling “how to disable museum lasers” at 2 am.
Trend of the Year
The trend that allowed us to disassociate from our current political climate to… 1776.
When she changed the lyrics to
“Chris Hughes’ eyes,” the whole world let out one long, horrified gasp and that deserves recognition.
I love arm.
The original quiet luxury: fragile, expensive, and somehow always sold out.
The OG vocal stim of 2025, immortalized.
Our reality queen dominated every red carpet, bagged multiple modeling deals, and put every man under 5'8" firmly in his place. Not only do we want to be her, we want her entire closet.
OUR FYP MVPs
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SEE THE WINNERS
Get to know All of our 2025
nominees
This year, we hand-selected five BOTY nominees — not just for having an unforgettable year, but because they perfectly embody what it means to be a betch: effortlessly unbothered, dangerously self-aware, and able to put your innermost thoughts into the words you wish you could say (if you weren’t such a chronic people pleaser).
They had us laughing at our screens, refreshing our feeds, and turning our FYP into primetime TV. Basically, they entertained the fuck out of us.
PRESENTED BY
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Look Back At Their 2025 In Review
We sat down with the most viral creators of 2025 to get to know them IRL.
Amaya Espinal
Anyone in Group 7
“Golden” from 'KPop Demon Hunters'
“I'm standing
on business.”
'Love Island' Dream Date
Louvre Heist
Amaya Espinal
Amaya Papaya Spills The Tea On ‘Love Island’ Drama & Emmy Haters
WATCH
Amaya Espinal
For Amaya Papaya, It Pays to Be Extra
WATCH
AMAYA ESPINAL
OUR 2025
The 'Love Island' bombshell went to Fiji looking for love but left with thousands of fans, major brand deals, and endless new opportunilies.
Alexandar Hamilton Cosplay
RELATIONSHIP JUMP SCARE
JoJo Siwa & Chris Hughes
VIRAL SOUND OF THE YEAR
"Mommy? ...Mamacita?"
DADDY? DADACITA
Michael B. Jordans
(yes, both of them)
ADD TO CART (AGAINST OUR WILL)
Overpriced Eggs
IT GIRL OF THE YEAR
Ciara Miller
RELIVE HER ICONIC YEAR