The pandemic means there are no concerts or festivals — unless you count the 12.3 million concurrent viewers who turned up for Travis Scott’s virtual Fortnite performance in April. Artists, managers and label executives are looking at esports and gaming as the new frontier, starting with the collective FaZe Clan, whose investors include Jimmy Iovine, Troy Carter and Sylvia Rhone. Deep Dive examines the major players and platforms in the sector, the demographics of music-loving gamers and the key contract points that music stars need to win when they want to become avatars — and level up.
Music's Next Big Play
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