Knocking Off The Knockoffs
Three years worth of data from Bravado, Warner Music Group, Three Ten Merchandising and other music merch purveyors reveals that the tech firm’s detection software has resulted in an exponential increase of takedown notices since the company began operations in 2017 and its clientele has grown
Instagram/Facebook/Twitter
All e-commerce marketplaces*
Aug. 1, 2017-July 31, 2018
Aug. 1, 2018-July 31, 2019
Aug. 1, 2019-July 31, 2020
Number Of Takedown Notices Sent On Behalf Of Music Acts
16,000
14,000
48,000
40,000
120,000
100,000
Year-To-Year Percent Increase
Instagram/Facebook/Twitter
All e-commerce marketplaces*
Instagram/Facebook/Twitter
All e-commerce marketplaces*
300%
286%
250%
250%
2018-2019
2019-2020
Knocking Off The Knockoffs: CounterFind Encounters A Growing Market For Counterfeit Swag
CounterFind Encounters A Growing Market For Counterfeit Swag