Reverie Fringe Case Study

A Case Study

REVERIE An Experience by bkm

REVERIE, located in the heart of downtown San Diego, is an experiential showroom designed to respond to the ever-evolving office landscape. Serving as a hub for inspiration, client engagements, events, and the future of work, REVERIE redefines the workplace through a hospitality lens, addressing the new meaning of the office, evolving team needs, and rising client expectations. By seamlessly integrating layers of furniture, technology, and decor, it demonstrates how the spaces where we work profoundly influence how we work, creating an environment where people can come together and perform at their best.

Amenity Spaces Include:

FRINGE scope

our partners

Greenery

Golf Simulator

Accessories

Art

Rugs + Flooring

5,000 sq. ft.

Training Rooms

Indoor / Outdoor Cafe

FRINGE SERVICES PROVIDED

Acoustical Enhancements

Decorative Lighting

Pillows

Hospitality Ware

Wallcovering

Branding

Our vision was to craft a space that redefines boundaries, integrating Fringe elements in unexpected and artful ways. Replica greenery, thoughtfully paired with hospitality-inspired design techniques, adds an inviting touch throughout. In the restroom corridor, a bold, color-drenched aesthetic extends even to the plants, creating a dramatic statement. Meanwhile, the entryway features cascading greenery that frames an eye-catching wall, elegantly accented by a custom neon sign, setting the tone for a memorable experience.

From the outset of designing REVERIE, Fringe was a fundamental focus. The space is often described as a trifecta, seamlessly combining three essential elements: furniture, technology, and the finishing touches. Every area was thoughtfully curated with distinctive objects and pieces designed to create a welcoming, home-like atmosphere. A standout feature is the custom millwork shelving wall in the living room, where a meticulous curation of found and vintage objects creates a striking pattern-on-pattern effect, adding depth, character, and richness to the space.

Without the infusion of Fringe, the space—while beautifully designed—would lack its distinctive character. Fringe transforms it into an experience, a destination, and a series of defined zones within the open floorplan. Subtle greenery delineates spaces, rugs introduce texture and ground the settings, and carefully chosen accessories reflect our brand and story. Fringe also enhances the sensory journey: a custom scent greets visitors upon entry, while soft, ambient music creates a warm and inviting atmosphere. Every detail was thoughtfully curated to ensure a seamless and immersive experience.