SmithGroup Case Study

A Case Study

SmithGroup San Diego

THE CHALLENGE

OUR SOLUTION

SmithGroup made a bold move: eliminating traditional assigned desks in favor of a free-address model. This approach meant every piece of furniture and styling element needed to support various work modes, from quiet individual focus to spontaneous group collaboration. But flexibility wasn’t the only requirement. The space also needed to: Reflect SmithGroup’s national presence with nods to all 20 of their US offices. Feel unmistakably San Diego with a strong concept tied to bridges, boardwalks, and piers—an ode to connecting—and our job was to enhance that idea even further through furniture and decor. Stay within budget while maximizing design impact. Our Hyphn Fringe team was also challenged to create memorable, story-rich moments, without overshadowing day-to-day functionality. The office needed to be both a destination and a practical tool.

OUR SOLUTION

Flexible Foundations Hyphn delivered a seamless, multi-layered solution: Modular furnishings like height-adjustable laptop tables and posture-friendly seating. A boardroom table that disassembles in minutes, converting into a gathering space. Mobile planters on casters to optimize greenery and space use dynamically. A transformed Workcafe ‘The Patio’—designed with terrazzo, velvet, and stylish seating—for indoor-outdoor fluidity. Fringe Styling with Heart and Humor Fringe Styling amplified the brand’s identity and playfulness through custom, curated touches: Global Office Easter Eggs: Hidden details and accessories tied to each SmithGroup location—from a vintage cable car to a 1940s viewfinder. Custom Matchbook Art: A handmade wall feature using vintage matchbooks sourced from each city. Ice Cream Cone Wall: Team members selected their own “flavor” and literal cherries on top—adding a sweet sense of personalization. These moments weren’t just beautiful, they were storytelling tools, infusing warmth, humor, and purpose into every corner.

Collaboration at it's best

One of the most rewarding aspects of the project was the energy and creativity of the SmithGroup team. Working closely with Megan Skaalen, Lesley Christensen, and Emily Morris, Hyphn and Fringe enjoyed an open, collaborative process full of spontaneous problem-solving, joyful creativity, and shared wins. "Working with Hyphn Fringe team was an absolute joy! Alison and Chyanna are incredible creative partners who brought so much heart, humor, and imagination to the process. Their thoughtful curation of unique art and accessories added the perfect finishing touches, infusing every corner of our space with warmth, personality, and a welcoming sense of hospitality. One of the most meaningful touches was incorporating decorative items that represent each city where we have offices, a beautiful nod to our team's roots and reach. And then there was the ice cream wall! Their idea to create a playful installation with a cone for each team member was pure genius. It captured our love of storytelling and design in the most delightful way. Fringe didn’t just help us accessorize, they helped us express who we are. Their creativity, character, and collaborative spirit made the entire experience unforgettable. We couldn’t have asked for better partners to bring our vision to life." Megan Skaalen, CID Senior Principal | Studio Lead SmithGroup San Diego

THE RESULT

The new SmithGroup San Diego office is a vibrant, flexible environment that reflects both national cohesion and local personality. Every element—from the mobile furnishings to the San Diego-centric styling—was designed to adapt, inspire, and connect. Environments Included: Open workstations Conference rooms and boardroom Individual focus areas Collaborative flex spaces Lobby and library Patio and break room Mother’s room Back-of-house work room

THE SCOPE

5,000 sf Category Corporate A&D Partner SmithGroup San Diego Construction Partner Swinerton

SmithGroup is one of the nation’s leading integrated design firms, with 21 offices across the United States and China and a legacy spanning over 170 years. Known for creating exceptional places that advance communities, SmithGroup’s multidisciplinary teams bring together architecture, engineering, interior design, and planning to deliver human-centered environments that inspire connection, innovation, and sustainability. Their San Diego studio represents the firm’s commitment to expanding its West Coast presence and designing spaces that reflect local culture while embodying the firm’s national brand identity.

ABOUT THE CLIENT

Designing a space worth showing up to

When SmithGroup set out to open their new office in downtown San Diego, they envisioned more than just a place to work. They wanted a flexible, people-centric environment that would energize their team, honor their national identity, and reflect the creative spirit of Southern California. Hyphn partnered closely with SmithGroup’s designers to deliver just that—helping them realize a workspace that’s as practical as it is visually striking, and as rooted in brand identity as it is in local charm. Before diving into the full story, check out our video case study with SmithGroup, where their San Diego design team shares how collaboration, creativity, and a shared vision brought this dynamic workplace to life. The video captures the essence of the project—showcasing how thoughtful design and storytelling can transform a workspace into a true reflection of brand and community.

Hyphn Services Provided: Furniture Fringe Styling Custom Furniture Accessories Rugs + Flooring Art + Sculpture Pillows + Cushions Branding Installation Project Management

TESTIMONIAL

"Partnering with Hyphn was an exceptional experience from start to finish. Their approach was not only streamlined and efficient but also deeply collaborative and creatively driven. Hyphn seamlessly integrated with our team, becoming true partners in every sense. They listened closely, contributed thoughtfully, and ensured the final solution was a genuine reflection of our concept and vision. Throughout the process, they maintained a perfect balance between innovation and practicality. We couldn’t have asked for a better partner." Megan Skaalen, CID Senior Principal | Studio Lead SmithGroup San Diego

This project exemplifies what happens when bold vision, thoughtful design, and real collaboration come together. It’s more than just an office—it’s a creative hub, a cultural showcase, and a daily invitation for people to feel connected, comfortable, and proud of where they work.