What is your number one priority when it comes to personalization?
Increasing the percentage of emails tailored specifically to individual customers (e.g. moving from 10% of email sends being personalized to 30%)
Increasing the use of dynamic blocks within an email to improve relevance for individual customers (e.g. personalizing products, offers, content within an email)
Managing the frequency at which cusotmers receive emails and the emails they do/don't receive at the individual level
Adjusting the channel mix for marketing communications based on individual customer preferences
Creating a more relevant onsite experience for individual customers (e.g. targeted pop-ups, individual product recommendations onsite)