BBM Pay-Per-Click vs Google Ads
How to make better use of your digital marketing dollars
The Google platform has been a staple among online advertisers for more than two decades. Over the years, though, businesses have become increasingly frustrated with their PPC model, wondering what their investment delivers beyond a click.
Businesses want leads, not just clicks. Moreover, they want quality leads: real prospects with real contact information who have shown a genuine interest in their product/solution.
The latest addition to our robust advertising portfolio is BBM Pay-Per-Click. This is content-generated Pay-Per-Click that uses immersive video and editorial content along with exclusive offers to prospects to deliver what B2B businesses really need: New prospects and business growth.
The BBM Pay-Per-Click Difference
BBM Pay-Per-Click addresses the frustrations advertisers feel about Google Ads.
Solution #1
Immersive, editorial content that interests prospects.
Instead of static ads, BBM Pay-Per-Click offers immersive content users want to view, including original unscripted streaming programming on topics relevant to audience interests as well as Daily News Segments featuring editors of our branded B2B magazines, including Automotive Fleet, HDT, Work Truck, Modern Salon, and more. Not a one-off, the BBM Pay-Per-Click model encourages ongoing engagement with fresh, original content to keep viewers coming back.
Solution #2
You pay per valid lead.
Instead of paying per click, you only
pay when a lead clicks an ad, completes
a lead form, AND we’ve verified
the authenticity of the lead. That’s
accountability, pure and simple.
With BBM Pay-Per-Click, you ALWAYS know:
• Who clicked on the ad
• The product/solution they’re interested in
• How to contact them
Google Ads Feature Two Key Shortcomings
Issue #1
Static content doesn’t motivate users to click.
It’s clear to users the links and static display ads are “sponsored.” Users are accustomed to seeing this and often scroll right past.
Issue #2
Advertisers don’t get much for their ad spend.
Advertisers pay when a person (or bot) clicks the link, giving advertisers just one piece of information: Someone (even a bot) clicked the link.
Google Ads do NOT tell you:
• Whether the user was a real person or a bot
• Whether the user read the landing page or closed it
out immediately
• If the user is interested in the product
• Who the user is
• How to follow up with the prospect
Google Ads
BBM Pay Per Click
The number of link clicks on your ad. Google does not verify that your landing page has loaded and been read by the user.
• Validated lead contact information
• Richer prospect data
• Warm leads for your sales team
• More value for your advertising dollars
content
when
you pay
what
you get
how does
BBM
Pay-Per-Click work?
Accountability matters. You only pay
for validated leads, not the immersive programming, not the ad, not clicks, not forms filled out with bogus information that wastes your sales team’s time and your advertising dollars.
Users view immersive content featuring industry influencers and our trusted editors.
Exclusive offers for products related to the video content appear under each video.
After the viewer submits the form, we validate the lead, putting it through a multi-point qualification process.
When a viewer clicks on the ad,
a pop-up page appears featuring the exclusive offer and a lead form. Viewers can also read more information about the benefits of your product/solution or service.
Once we’ve validated the lead, we pass the information on to you.
Benefits of BBM Pay-Per-Click
stop:
get:
Wasting time on sham leads
More value for your advertising dollars
Paying for
BBM Pay-Per-Click Leads
What you pay for:
• A warm lead with verified contact information
What you do NOT pay for:
• The videos
• The ad
• Bogus information
• Hollow clicks
• Clicks that don't convert
• Bad leads
How you pay:
• You determine your BBM Pay-Per-Click
budget per product you want featured for lead generation.
• We put those budget dollars in your BBM Pay-Per-Click account.
• When we send you a verified lead, we subtract the pre-determined lead cost from your account.
Want to learn more about the next generation of online advertising?
Ask BiBi
When anyone – even a bot – clicks the link
Static sponsored links and ads users scroll past
After we send you a lead with verified contact information
Editorial/immersive videos that are attractive to prospects
Wondering what value you’re getting for your PPC investment
Wasting money on clicks that go nowhere
Warm leads for your sales team
Richer prospect data
Validated lead contact information
Ask BiBi
