meet wella's
new
smoothfiller
service
Are your clients with frizzy, unmanageable hair frustrated by the time they spend taming their manes every day? Wella Professionals has a new service just for them.
SmoothFiller is a fast, minimalistic demi-permanent service that delivers reduced frizz, smoother hair, and easier, faster styling for up to three months with an eight-ingredient formula. The service is complete in under two hours and compatible with same-day color and lightener services. Best of all? Guests have no after-service restrictions.
It’s an additional revenue stream for stylists and salons, and gives guests the ability to achieve a salon-quality blowout at home in less time—a win-win.
Wella Professionals uses breakthrough technology to create the formula for SmoothFiller with just eight ingredients that fill hair with bond-forming molecules to deliver natural, long-lasting smoothness in under two hours.
Porosity gaps in hair can cause frizz, making it difficult to style and manage. SmoothFiller’s active ingredient penetrates deep inside the hair, rather than artificial coating the hair’s surface.
Through thermal activation, the active ingredient fills the porosity gaps with a new, longer-lasting bond, resulting in hair with less frizz and more natural movement every day for up to three months. For maximum convenience, SmoothFiller can be performed the same day as color services.
a new kind of smoothing service
“SmoothFiller has been such a win for us,” says Heather Porter, Owner of Apothecary Haus Salon in Houston, TX. “We’ve noticed a bit of a slow down with clients pushing appointments out or skipping a service on occasion, so we ran a special offer for a month on the SmoothFiller service for $100.”
“The offer filled schedule gaps and resulted in our best month in years—over $3k higher—just from adding SmoothFiller whenever it was a good fit.”
Porter adds, “Clients love it for the results and reasonable price. We’re planning a slight increase in price next month, but will still keep it budget friendly and accessible so we can continue to use it consistently on a variety of guests.”
Serving Up Smooth
Once hair is clean, pre-dry to 80 percent dry.
You can even perform the SmoothFiller service on extensions, but they must be 100 percent human REMY hair.
SmoothFiller
Do you have clients who want their color and smoothing services all in one appointment? No problem. Below is a guide to SmoothFiller and color:
Permanent color should be applied prior to SmoothFiller service to up to one centimeter regrowth only.
Gloss can be applied immediately following SmoothFiller.
For a combo of color services, cover gray and highlight before SmoothFiller, then gloss immediately after with a pH balancing step in between.
Highlight or balayage prior to SmoothFiller service.
For a more detailed dive into SmoothFiller and Wella color services, click here.
Learn more about Smoothfiller benefits for you and your clients here.
Formulated with Care
Grey Coverage
GLOSSING
LIGHTENING
THE WORKS
Increase your earnings
with smoothfiller
Performing the SmoothFiller service is simple and starts with a shampoo (no conditioner).
Clients have NO restrictions after their service: they can go home and wash their hair the same day, work out, or even go for a swim. And by performing only five SmoothFiller services per week, you have the potential to increase your revenue up to $78k annually.
Next, apply the product 0.5 cm off scalp and develop for 20 minutes.
increase your earnings
with smoothfiller
1.
2.
3.
6.
4.
Emulsify and rinse until water runs clear.
Next, blow dry hair 100 percent dry and straighten in small sections, repeating six to 10 passes per section.
5.
You can even perform the SmoothFiller service on extensions, but they must be 100 percent human REMY hair.
4.
Emulsify and rinse until water runs clear.
5.
Emulsify and rinse until water runs clear.
4.
Next, apply the product 0.5 cm off scalp and develop for 20 minutes. Emulsify and rinse until water runs clear.
3.
Once hair is clean, pre-dry to 80 percent dry.
2.
Performing the SmoothFiller service is simple and starts with a shampoo (no conditioner).
1.
TM
Easier & Faster Styling.
Lasts up to 3 Months.
“SmoothFiller is redefining what a smoothing service can be—it’s a true breakthrough that delivers smoother, frizz-free, more manageable hair,” says Nikki Lee, Wella Professionals Global Ambassador. “My clients and I are obsessed with it.”
ALL OF THE UPSIDES. NONE OF THE DOWNSIDES.
under 2 hour service
NO AFTER-SERVICE RESTRICTIONS
ONLY 8 INGREDIENTS
Same-Day Color
Low Fumes
*Pricing at sole discretion of the retailer.
Smoother Hair. Reduced Frizz.
Shop now at CosmoProf
Visit the Wella Store
what smoothfiller
can do for a salon's business
TM
TM
and Same-Day Color Services
SmoothFiller
: your new profit center
TM
“SmoothFiller is redefining what a smoothing service can be—it’s a true breakthrough that delivers smoother, frizz-free, more manageable hair,” says Nikki Lee, Wella Professionals Global Ambassador. “My clients and I are obsessed with it.”
: your new profit center