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OUR WHY Salon owners, stylists, barbers, and nail technicians look to us to understand and navigate today’s ever-evolving beauty landscape. We are committed to providing open access to mission-critical information that allows every beauty professional to learn from industry experts and stay informed of the latest products, trends, and technology. The salon industry has trusted us for more than a century–MODERN SALON celebrated 100 years in 2024–and our media brands continue to grow and evolve to best serve the informational needs of our audiences through the technology and platforms that they value the most, be it digital media, social media, or in-person events. We value their trust, and we are dedicated to providing content that is insightful, informative, and driven with purpose. OUR VISION Our vision is to foster inclusivity, creative evolution, and authentic connection while remaining grounded in the core values of artistry and innovation.
OUR BRANDS
SALON TODAY
AUDIENCE
101k+
PLATFORMS
DIGITAL
SOCIAL
EVENTS
PRINT/DIGITAL MAGAZINE
RECOGNITION
PROGRAMS
SOLUTIONS
EVENTS
DIGITAL
BRANDED CUSTOM CONTENT
MAGAZINE experience
INDUSTRY RESEARCH
EXAMPLES OF OUR WORK
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To influence and grow salon business, you need a real partner in beauty: an industry advocate that delivers real data and engagement to support custom solutions. MODERN SALON has the essential content and print and digital solutions to develop trackable and sustainable programs for any marketing goal.
Full Service
Education
Wellness
Stylist Spotlight
Collections
News + Events
Created for salon/spa owners and managers, SALON TODAY is the only industry media solely focused on business. Our committed team of experts advise on every business topic, from technology and salon design to leadership and personnel development, including:
Employee recruitment, management and retention Client acquisition and retention Marketing, retailing and merchandising Salon culture, leadership and personal wellness Tech tools, AI, data, and salon software management Financial Management New services, business management trends and business-builders Salon and spa design Recognition programs for business acumen, salon design and marketing
NAILS has been proudly serving nail industry professionals and salon owners for more than 35 years. We are committed to providing the best information on a variety of topics, from techniques and style to health and wellness.
Nail Design
Technique
Nail Art
Tools of the Trade
Business
Wellness
Students
News + Events
MODERN SALON, SALON TODAY and NAILS are committed to delivering news to our various audiences when and how they want it. In addition to posting daily on modernsalon.com, salontoday.com and nailsmag.com, each brand disseminates information through weekly email newsletters, news alerts, video interviews, video salon tours, webinars and experiential-based special reports and guides.
Our paid social posts offer wide reach and engagement for your brand, leveraging our dedicated audience of beauty professionals. We post and boost your most compelling content to our social channels (including Instagram, Facebook, YouTube, LinkedIn and Pinterest) to highlight your products and services, ensuring maximum visibility and impact. With our expertise in social media strategy, we drive targeted traffic and conversions, delivering measurable results for your marketing campaigns.
SALON TODAY hosts:
SALON TODAY’s Data-Driven Salon Summit and Data-Driven Salon Tour helps salon and spa owners and managers understand their data to grow their businesses, while the SALON TODAY 200 Celebratory Dinner honors owners for their business acumen, revenue growth and best business practices.
In an industry driven by artistry, service, and savvy, the SALON TODAY and MODERN SALON recognition programs highlight the exceptional owners, artists, and businesses elevating the professional beauty landscape. These programs honor the visionaries and innovators who have made significant contributions to the salon world, celebrating their achievements through various long-standing franchises.
GIFTING
Modernsalon.com has been an industry advocate for 100 years. Our platform delivers content tailored to meet the evolving needs of today’s beauty professionals, offering expert advice, artistry, tips, techniques, and trends to support and sustain a successful salon career.
Salontoday.com is the go-to resource for salon and spa owners and managers to help them discover emerging business trends, best practices and growth opportunities.
Nailsmag.com serves the nail industry professionals and salon owners by providing the best information on a variety of topics, from services and style to health and wellness for the nail technician.
Data-Driven Salon Summit, an event for owners and managers that helps them explore how data can help them grow their businesses, as well as best practices that help them manage their challenges and unearth new opportunities.
The SALON TODAY 200 Celebration and Award Dinner, an annual event that celebrates the owners and teams of 200 salons named to the SALON TODAY 200 landmark business competition, plus disseminates special awards based on best business practices.
Data-Driven Salon Tour, a more intimate, regionally focused version of DDSS which includes a behind-the-scenes tour of market-leading salons.
MODERN SALON hosts:
MODERN SALON Boot Camp, an intimate business seminar for salon professionals, travels to communities around the country, providing education from industry leading coaches.
MODERN SALON Artist Session Creator Series is a two-day creative content event open to invited artists. Day one is education from our brand partners, and planning for day two, which is a full-day photo shoot and celebration of hair artistry.
MODERN SALON 100 Celebration takes place at our Boot Camp events. Interwoven throughout the day's content are special moments to recognize our annual list of gamechangers.
MODERN SALON: The Spring/Summer issue features tutorials, stylist profiles, and photo shoots that spotlight the season’s color and style stories. The Fall/Winter issue celebrates our MODERN SALON 100 list of gamechangers, artists who are elevating the industry, while covering industry news, product launches, and trends.
SALON TODAY: The Spring/Summer issue profiles the SALON TODAY 200 honorees, shares their best practices and business benchmarks. The Fall/Winter issue explores the latest new technological advances in the industry, shares the annual Technology Guide, and spotlights the salon design winners from the SALONS OF THE YEAR.
MODERN SALON 100 is our annual list of industry artists and leaders who are inspiring their peers and advancing the world of professional beauty.
The SALON TODAY 200 recognizes the leaders of salons, spas and barbershops for their growth and best business practices.
The SALONS OF THE YEAR recognizes the best newly built or recently renovated locations, explores their design choices and takes the audience on virtual tours of these spaces.
STAMP (SALON TODAY’s Annual Marketing Program) recognizes the best in traditional marketing, digital marketing, social media and branded content from North American salons.
Gifting/Giveaways/Sampling
Our Content coverage
Our Content coverage
Our Content coverage
DIGITAL
Social
SALON TODAY’s Data-Driven Salon Summit and Data-Driven Salon Tour help salon and spa owners and managers understand their data to grow their businesses, while the SALON TODAY 200 Celebratory Dinner honors owners for their business acumen, revenue growth and best business practices.
EVENTS
MODERN SALON Boot Camp, an intimate business seminar for salon professionals, travels to communities around the country, providing education from industry leading coaches. MODERN SALON Artist Session Creator Series is a two-day creative content event open to invited artists.
Magazine is where our brands come together to provide open access to mission-critical information for every beauty professional to survive and thrive in today’s ever-evolving landscape.
MAGAZINE
RECOGNITION PROGRAMS
PUBLICATION CIRC
2.4m
SOCIAL MEDIA CONNECTIONS
80k+
TARGETED EMAIL AUDIENCE
4%
Beauty/ Cosmetology School
130k
SOCIAL MEDIA CONNECTIONS
25k+
TARGETED EMAIL AUDIENCE
101k+
PUBLICATION CIRC
89%
Salon/Spa/Shop
7%
Other Businesses Affiliated with the Beauty Industry
Who We're Reaching
1.7m
SOCIAL MEDIA CONNECTIONS
20k
TARGETED EMAIL AUDIENCE
SOME OF OUR MANY CLIENTS
Capabilities
Influencer Sampling
Content Generation Program & Amplification
Lead Generation
Brand Awareness & Visibility
Seeing is believing – both for the original recipient and those who they influence. That’s why we have created multiple opportunities for your organization to put your products directly into the hands of our audience members.
Brand Awareness & Visibility
Speaker/Panel Opportunities
Product Display/Sampling
Industry Networking
Pre/Post-Event Marketing
Social Media Exposure
Capabilities
Build brand awareness, generate leads, or position your organization as a thought-leader by reaching millions of our dedicated subscribers, website visitors, and followers across a vast ecosystem of both owned and social media platforms.
Digital
AIM (Audience Insight Marketing)
Buyer Intent Data
Targeted & High Impact Display Ads
Targeted eMails
Retargeting
Strategic Social Media Marketing
Behavioral Targeting and Account-Based Marketing
Experiential Web Pages and Microsites
Influencer/User Generated Content
Capabilities
There’s no substitution for the power of in-person engagement, which is why we host several events throughout the year in various geographic locations across the U.S. for beauty professionals, and we can even put one together for your organization!
Events
Content Development & Leasing
Content Syndication
Whitepapers, Infographics & eBooks
Nurture Campaigns
Branded Webinars
Messaging Strategy
Capabilities
Content marketing has never been more important, but having the time and resources to create a full funnel of content for your sales and marketing needs can seem impossible, at times. Tap into our full-service, in-house custom content studio that can assist you with everything from ideation to amplification.
Branded Custom Content
Branded Inserts/Outserts
QR Codes
Custom Designed Issues
Cover Story Packages
Portfolio Features
Executive Profile Interviews
Capabilities
Break free from the digital noise and put your messaging directly into the hands of our audience members through our gorgeous, time-tested, highly coveted print and digital products.
Print/Digital Magazine Experience
(Ours and Custom)
Custom Research and Benchmarking
Customizable Questions
Data Analysis
Lead Generation
Pulse Surveys
Capabilities
With access to millions of beauty professionals across our owned and social media platforms, we offer unparalleled access to the needs and opinions of your prospects and customers within the professional beauty industry.
Industry Research
Magazine Experience
Social Media
Digital Display
Webinars
Video
In-Person Events
Custom Content
Product/service promotion
Product/service promotion
Product/service promotion
Underwriting and logo placement
Underwriting and product/service promotion
Product/service demos and logo placement
Creating all the above
Advertorials and subject matter expert interviews
Influencer content and SME exposure
Webinar, video, and advertorial promotion
SME exposure
SME interviews or exposure
SME exposure
Creating all the above
QR codes leading to forms
Boosted ads to forms
Click-through to forms
Registrant lists
QR codes or clickable links leading to forms
Attendee lists
Creating all the above
Brand Awareness
Thought Leadership
lead generation
OUR PRODUCTS = YOUR SOLUTIONS
This will be a video
Salons of the Year
Ulta
SALON TODAY Coaches, Consultants and Business Resources Directory
Colorfest
COLORFEST
Colorfest, MODERN SALON’s annual jam session of color masterwork. This brilliant showcase gives top-billing to both vibrant hues and subtle shades, while sharing formulas, product launches, brand artists, and steps to get-the-look.
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SALONS OF THE YEAR explores the best in salon design of newly opened or recently renovated locations, explores their design choices, profiles the newest in salon equipment and design and shares design inspiration.
SALONS OF THE YEAR
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SALON TODAY’s Coaches, Consultants and Business Resources Directory profiles the various coaches and experts who focus on the professional salon industry, their areas of expertise and shares business management advice through Q&A content.
Salon Today's Coaches, Consultants and Business Resources Directory
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Our experiential articles inspire and inform. These visually engaging content pieces, like this example for Ulta Beauty, deliver powerful results.
ULTA Beauty
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See more content
90%
Salon/Spa
10%
Other Businesses Affiliated with the Beauty Industry
Who We're Reaching
89%
Salon/Spa
10%
Other Businesses Affiliated with the Beauty Industry
Who We're Reaching
GIFTING
INDUSTRY RESEARCH
MAGAZINE experience
BRANDED CUSTOM CONTENT
DIGITAL
EVENTS
RECOGNITION
PROGRAMS
PRINT
EVENTS
SOCIAL
DIGITAL
PLATFORMS
WHO WE ARE
GET IN TOUCH
OUR WORK
SOLUTIONS
PLATFORMS
AUDIENCE
BRANDS
WHO WE ARE
Career
Color
Cut
Style
Extensions
Nails
PRINT/DIGITAL MAGAZINE
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