A Gift To Colorists
Celebrity stylist Tracey Cunningham thought she had seen it all. As the pro who is responsible for the hair color for a jaw-dropping list of high-profile notables—Khloe Kardashian, Bebe Rexha, Julia Garner and Elizabeth Olsen, just to name a fraction of her roster—she has been faced with every imaginable color demand, transformation and challenge. As a result, the makers of hundreds of beauty products continuously court her, sending her samples and urging her to try new items that they deem the latest and greatest. But, she claims, nothing really impressed her much, until she received a sample of OLAPLEX.
“I was the first person to get my hands on OLAPLEX,” she recalls, “and it was very exciting. Because in our industry, there aren’t a lot of ‘ah ha’ moments. Maybe you get a new shampoo, but, you know, nothing that reinvents the wheel. But OLAPLEX created an entirely new category and it’s truly a gift to colorists.”
Today Cunningham is an OLAPLEX ambassador, and she adds OLAPLEX N°. 1 Bond Multiplier to a majority of her lightener and hair color formulas to ensure celeb-worthy results. “I’ve been in the industry a long time,” she says, “and I know what color can do, what bleach can do to hair. But when I add just a quarter ounce of OLAPLEX N°. 1 everything changes. OLAPLEX rebuilds damaged [disulfide] links in the hair and it’s amazing. Clients ask, ‘Oh my God, what did you just do to my hair?’ I tell them, ‘We just did an OLAPLEX treatment.’ I feel like OLAPLEX gives me superpowers. It’s truly a miracle.”
“OLAPLEX was first and it’s the only one that works,” says celeb stylist Tracey Cunningham.
THE SCIENCE BEHIND THE SENSATION
The patented OLAPLEX Bond Building Technology™—a molecule called Bis-Aminopropyl Diglycol Dimaleate—works from within to dramatically improve the quality of hair.
To understand how OLAPLEX gives Tracey—and thousands of other stylists and colorists—their superpowers, it’s important to do a deep dive into the breakthrough science behind the damage repair abilities of OLAPLEX formulas.
At the basic level, the hair is made up of three types of bonds—hydrogen bonds, salt bonds and disulfide bonds. Disulfide bonds are the strongest of the three and hair contains millions of them. They stabilize the internal protein chains that contribute to overall hair strength and elasticity. In fact, they account for about one-third of the hair’s strength and half of its elasticity.
Unlike the other two types of bonds, disulfide bonds can't be broken by water, but they can be broken by the following: when the hair is damaged by chemical such as hair color, lightener, straighteners and texturizers; when hair experiences thermal damage; and when damage occurs as a result of mechanical abuse, environmental factors or lifestyle and aging. Those broken disulfide bonds lead to the appearance of dull, dry hair and to troublesome issues like breakage, weakness and brittleness.
OLAPLEX’S patented bond-building technology repairs any type of damage on any type of hair.
Bis-Aminopropyl Diglycol Dimaleate works from within to dramatically improve the quality of hair. When a disulfide bond breaks, it results in two separate sulfur hydrogen bonds. This mighty little OLAPLEX molecule works by pairing with the individual sulfur hydrogen bonds and repairing the disulfide bond by building a permanent bridge between them. Bottom line? Damage is no longer permanent. With OLAPLEX it is reversible and preventable. This translates into complete confidence for you as an artist and the power to produce immediate repair results on all hair types.
Keep in mind that while other ingredients can contribute to the appearance of healthy hair, it’s the patented OLAPLEX technology that re-links the broken disulfide bonds and makes hair healthy, according to OLAPLEX Chief Scientist Lavinia Popescu. Other than low levels of hydrolyzed vegetable protein (also known as peptides) found in OLAPLEX products N°. 4 and N°. 6--OLAPLEX products do not contain any other proteins.
“OLAPLEX contains patented formulations that you can count on,” says Tracey. “With more than 100 patents, it’s completely science-based.”
WHEN THE HEAT IS ON, OLAPLEX PLAYS IT COOL
OLAPLEX restores hair health even when damage has taken it past “that point,” says celebrity and session stylist Halley Brisker.
UK-based celebrity stylist Halley Brisker is often backstage, on set or behind the red carpet, creating his trademark glossy looks for clients like Lily James, Bridgerton’s Nicola Coughlan and Julianne Moore. For him, OLAPLEX products are essentials in his kit and in the salon.
“OLAPLEX changed what’s possible for hair,” he declares. “The bond-building technology is really exquisite, and it truly works. The bond-building work happening below the surface of the hair restores hair’s life. This allows me to do things with hair that weren’t possible before, especially once someone’s hair had gone past ‘that point.’
“Now I feel more confident,” he adds, “especially when it comes to repetitive heat use with thermal tools. Clients who are using OLAPLEX are raving about the quality of their hair—how it’s been completely different than ever before.”
OLAPLEX restores hair health even when damage has taken it past “that point,” says celebrity and session stylist Halley Brisker.
Here's Why Olaplex is the OG
OLAPLEX not only created a new product, it created a new category—bond building—which gives stylists the power to restore severely damaged hair in as little as one treatment.
As Tracey said, OLAPLEX didn’t just come up with a new product, it came up with an entirely new category in hair care. Like many innovations (think computers, cell phones, etc.) it started in California when two chemists discovered the single hair repair molecule that led to bond-building. Fun fact? This was the original bonding formula and due to the fact that it’s patented, OLAPLEX is still the only brand that contains this hair repair molecule.
The original discovery led to OLAPLEX N° 1 Bond Multiplier and OLAPLEX N° 2. Bond Perfector. This salon-exclusive treatment features high concentrations of patented OLAPLEX Bond Building TechnologyTM to rebuild and repair damaged disulfide bonds, the bonds responsible for hair’s strength and structure. This professional-strength duo can be added into any chemical service, or used as a stand-alone treatment for overall repair and hair maintenance. It can also be used alone as a mini treatment or as the second step of an OLAPLEX Stand-Alone Treatment.
Over the past nine years, Olaplex has built on its industry stance as the original bond builder, developing innovative products for every point in your hair care routine, from professional treatments to stylers. From additives to cleansing and conditioning to styling and support products, OLAPLEX is building bonds like never before and once clients experience the difference in their hair they never look back.
WHAT’S NEXT FOR OLAPLEX?
Introducing the new OLAPLEX Volumizing Blow Dry Mist, offering elevated blowouts plus damage protection.
The newest member of the OLAPLEX family is the Volumizing Blow Dry Mist, a multi-tasking formula that speeds up and elevates blowouts and protects hair from damage. Suitable for all hair textures, it’s poised to become the MVP for fine-to-medium strands, due to its ability to produce full, bouncy blow-out results and shield hair from heat damage up to 450 degrees. It contains the patented OLAPLEX Bond Building Technology to support bond repair as you style your client’s hair. The weightless mist also leaves hair soft, shiny and touchable. According to Brisker, it’s an innovation that prevents damage during heat styling.
ALL THE FEELS
Celebrity stylist Chad Kenyon loves the emotional payoff when OLAPLEX rebuilds and strengthens hair and produces massive shine.
At the end of the day, as impressive as the science of OLAPLEX may be, it all comes down to how it makes you and your clients feel. “Hair is so important emotionally,” says Celebrity Stylist Chad Kenyon. “With OLAPLEX I get to see an emotional transformation with my clients after doing their hair color. For example, new clients might come in with hair that is mediocre at best, and I get to strengthen their hair for them. And you see their energy change right before your eyes. It really is something amazing.”
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Swears by Olaplex
Tracey Cunningham