Switch to Better Booking
The freedom of owning and managing your own salon business offers endless benefits—including the ability to be your own boss, the freedom to creatively express your aesthetic and set the tone for the client experience, and control over your own schedule, to say the least. But managing your own business also comes with some tough realities—especially in beauty. Afterall, this industry wasn’t built for the 9-to-5 world.
In addition to being a relationship- and experience-driven business, there’s pressure to market on endless digital platforms, a constant influx of communication happening in all inboxes at all hours, reputation management and engaging with reviews, all while building and maintaining a clientele and staying current on trends and techniques. Yet clients want to connect on their terms and when it’s convenient for them, not you.
When Boosky launched in the beauty industry, it was with a goal of helping professionals focus on excelling at their craft—regardless of specialty—while arming them with the freedom, independence, technology and tools to allow for client satisfaction and work-life balance.
“As an independent business owner, you're wearing 50 million hats,” says Orlando salon owner Alexandra Nanette. “Making the switch to Booksy helps make it all happen—Booksy takes care of my appointment bookings, client payments, sending them reminders and even consent forms—it’s a no-brainer for me to use the app.”
While you love your clients and value your relationships with them, maybe you’re wondering what life would look like if you got some of that time back. Here, independent salon owners and service providers share what life looked like when they decided to make the switch to Booksy.
“As an independent business owner, you're wearing 50 million hats.”
Alexandra Nanette, Orlando salon owner
Joel Torres, a stylist based in Frisco, Texas, says making the switch from pen-and-paper scheduling to Booksy helped him follow his dreams—opening up time in his schedule to not only continue working on clients but also to find time to create educational content for fellow stylists. “Booksy helps take some of the weight from my responsibilities so I can focus on the creative side,” Torres says. “I let Booksy do the magic and I can trust that all my clients are going to receive all the notifications that they need. Booksy lets me work on the creative stuff, and forget about the boring stuff.”
drop in no-shows or cancellations
marketplace clients looking for services
discoverability with the Booksy Boost feature
“Booksy makes me accessible to my clients 24/7, without me having to be accessible to clients 24/7.” —Sam Carter, stylist, barber and extensionist based in Chicago
Did you know that 38% of appointments are booked after hours? With Booksy’s 24/7 online booking platform, gone are the days of scheduling appointments over DM messaging, text confirmations and rescheduling, email back-and-forths and phone tag. Clients book directly through your Booksy link on the platform where it works best for them—even booking directly through their favorite social media platforms including Instagram, Facebook, Google, Yelp—even Groupon.
“When I first started building a clientele, clients would text me at all hours—even when I was on vacation, clients would text me about scheduling or rescheduling their appointments,” says Sam Carter, a stylist, barber and extensionist based in Chicago. “Booksy has made it so I don’t have to be on my phone all the time responding to clients. Clients can see my services, availability and pricing. Getting that balance back really helps with your sanity.”
Booksy even has a Waitlist feature that will allow clients to get alerts to same-day appointment openings.
“If you're a barber, cosmetologist, nail tech you’re your own boss,” says Barber Nas, a Chicago-based barber and educator. “Booksy puts your life back in perspective. My whole empire is at the touch of my fingertips. If I'm running late, I can push appointments back and the client gets a notification. It helps me build a better relationship with my clients.”
GROWTH & RETENTION
Not every day is packed with clients back-to-back—sometimes there are slow days orslow seasons.
Booksy is unique in that it has a customer app, too! This allows providers the opportunity to get discovered by Booksy’s base of millions of customers using the platform to book appointments. The search and map functionality mean that new clients can find service providers in the area right when they’re looking for somewhere new to get their nails or hair done.
If you’re ready to kick it up a notch, Booksy’s Boost feature allows you to boost your profile and become more visible to new clients.
“If I’m having a slow day or if I notice that a certain day of my week is not as busy as I’d like it to be, I can use the Boost feature and it'll actually promote me to draw attention to my page and fill my books,” says global brand ambassador and educator Vinnie Morey, owner of The Proper Barbershop OC in Los Angeles. “Boost is someone out on the streets giving out your business cards without you even knowing it.”
In addition to the Boost feature, Booksy’s full suite of in-app marketing tools includes a social post creator, text messaging and email blasts with customized communication—all for no additional charge.
NO SHOWS & CANCELLATIONS
Booksy’s no-show feature allows you to apply a percentage of a service upfront or apply a cancellation fee in case of a no-show or last-minute cancellation helping to protect schedules and reduce no-shows and cancellations.
“You can pick and choose which services you apply this to or you can apply to all of them,” Carter says. “A customized, but built-in, cancellation policy prevents people from stealing your time, essentially. It's one of the reasons why I love Booksy. It gives you that security blanket that you really need.”
The system is entirely customizable—including the ability to disable a specific client from booking online if they have a tendency to no-show or late-cancel.
From contact information and appointment history, to retail preferences, photos, birthdays, color formulas, waivers and discounts—there’s a lot that goes into keeping organized client records that help you work smarter not harder.
Booksy puts all this client information in one spot. And, if you’re making the switch to Booksy from another system, Booksy makes it easy to import in client contact information and notes, for free—including if a client is blocked from online booking.
Booksy also allows you to add tags to create custom client groups as quick identifiers that allow you to send message blasts—like an exclusive discount to VIPs or a new service offering—to these targeted groups with just a click of a button.
Thinking it might be time to make the switch? Booksy makes it easy—and affordable. With all-inclusive pricing and a free trial, it’s time to experience Booksy for yourself.”
SWITCH TO BETTER BOOKING
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Booksy By The Numbers
How Booksy helps…
Global brand ambassador and educator Vinnie Morey, owner of The Proper Barbershop OC in Los Angeles, made the switch to Boosky and says the transition was seamless. “In just a few hours we were able to exit our old platform, announce a new platform, and be up and running making money immediately,” he says.
Alexandra Nanette, nail artist and owner of Nails by Nanette in Orlando, says she made the switch to Booksy because she was no longer willing to risk the financial consequences that her previous, glitchy booking app was giving her. “Before making the switch to Booksy, clients would call me and say ‘Hey, I can't get access to your booking app, it's giving me errors,’” she says. “Not only was it inconvenient and unprofessional, I found myself carrying around a planner just to have a backup in case my booking service went out and glitched again. Making the switch to Booksy made sense for me but my clients love it too. They say they love that they can book whenever they want, and reschedule if they need to, without calling me—also I love that I don’t have to give out my personal number anymore!”
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