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Scarlet Johnson.
Part sections: Starting from the high point of brows, create a U-shape parting into the deep crown. From the centre back, create a deep diagonal back section toward the mastoid. Combine the remaining back section, into one subsection.
Choose any lightener: Your choice of lightener with no more than 20 vol. to protect the integrity of the hair. The technology on the foils will achieve a higher lift in less time while processing.
Install 8” foils:
Time, as we all know, is money. FastFoils offers an 8" wide high-performance endothermic foil which at 350 feet long is the widest roll in the market. The superior heat transfer abilities of the endothermic (a process where the bleaching product absorbs heat from the surroundings) foils means that hair lifts faster—at least 25% faster, say the folks at FastFoils. This seamless balayage was achieved with 25% faster processing time. Which also means higher lifts with low levels of developer. And here’s how it was done…
FAST & FABULOUS
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John Smith
*Average conditioning benefits achieved based on shade selection. Based on an average of 3 hair washes per week.
The Moroccanoil Color Calypso Grey Violet Series features shades that offer a new way to get radiant silver strands—whether you are looking to achieve high-shine titanium silver, or enhance natural greys. They are ideal for male clients maintaining salt and pepper hair, as well as color correction clients, as they actively combat brassiness to ensure a true tone. Available in Gloss and Cream formulas, Moroccanoil Color Calypso delivers unbeatable shine, color clarity, and lasting vibrancy in an easy-to-use, low-commitment formula.
It is formulated with the brand’s proprietary ProArginine + ArganID™ System, which provides exceptional protection throughout the color process.
In clinical testing, Color Calypso is proven to provide 56% more conditioned and manageable hair while maintaining the hair’s integrity, with over 9 weeks of salon-vibrant color.*
VINTAGE VIOLET
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2024
These color formulas, finishes, and artists get rave reviews!
Every year, we set the stage for an annual jam session of color masterwork. This brilliant showcase gives top-billing to both vibrant hues and subtle shades, while sharing formulas and steps to get-the-look. Your favorite brands are featured, along with some of their newest color offerings, including companies that have entered the hair color space.
The looks are current, vibrant, and varied—add them to your play list and start celebrating Colorfest!
Photographer: Renata Kaveh @renatakaveh Styling: Global Creative Director Antonio Calero @antoniocalero Color: Global Ambassador Lisa Dinh @lisadinhhairstudio Makeup: Wendy Rorong @wendyrorong Wardrobe: Mark John Tripp @markjohntripp
Photo Credits
Unveil the beauty of Color Calypso Grey Violet.
PROCESS
Starting from the side to the top section, use 4-5 foils to create triangle pockets of depth for maximum coverage. Choose slicing or bolder weaves for blended impact. Repeat on the other side.
Then, move to the top section starting off with 2 foils on both sides to create the face frame. Then, create a strong tease light with a horizontal section. This will create ribbons of colour. As you move through the top section, create the same patterns.
Finish with the back section, create 3 bold deep diagonal sections for maximum coverage and paint the highlights. Surface painting will create most depth.
Activate foil technology to speed up your processing time: Introduce a warm environment to activate the endothermic technology on the foils (use a rollerball, blowdryer or hood on a low setting for 3-5 minutes).
Monitor your lift: Check progress after 5 and 10 minutes until desired level. The high-performance foils will speed up your processing time by at least 25% and the hair will not overprocess with damage when using less than 20 vol. Cool and rinse: Let the foils return to room temperature before rinsing, style and cut as desired.
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FastFoils feature a built-in box cutter to customize foil length. Made from premium grade aluminum foil.
Find out how foiling faster can lift your blondes and your business.
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Award-winning clean beauty brand Innersense Organic Beauty has been celebrating an expansion into professional hair color with the launch of Color Purity. Born from five years of development and nurtured in salon environments, Color Purity is meticulously crafted to prioritize performance without compromising health and wellbeing. The result is a revolutionary hair color system that delivers brilliant non-toxic color with outstanding performance on all hair types and textures. With as many as 38% of color users experiencing some form of irritation or reaction due to hair dye, and an even higher risk for professional colorists, Innersense's Color Purity sets a new standard for clean, safe, and effective high-performance hair color systems.
John Smith
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inner glow
Discover the brilliance of NEW Color Purity.
Ilona was pre-lightened with back-to-back foiling technique, weaving through each section. Formula for the pre lightening was Pure Brilliance powder lightener and 20 Volume mixed 1:2.
After processing, rinsing and shampooing, a toning formula was applied roots to ends. Formula used: 30g White + 10g 7C + 10g 9V with 5 Volume mixed 1:2.
After 20 minute developing time the toner was shampooed and conditioned with Innersense Colour Radiance hairbath and conditioner.
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PROCESS
Artist Credit: Petteri Ranta Eilol
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MAhogany red
Moving away from “Cowboy Copper,” Adam Ryan @adamhairmakeup created a dramatic, rich red for his client, using Satin Hair Color. The magic of Satin Hair Color is in the developer. This aloe vera and soy-based hair color is low in ammonia and every tube is a demi and a permanent color.
It is the color of choice for low inventory and high creativity! Cruelty-free and vegan, Satin is proud to be women-owned and operated.
Base Color: Satin Hair Color 5MR with Satin 20 volume cream developer mixed 1:2 and left to process for 35 minutes.
Midshaft and Ends: Alternating Satin Hair Color 7MR and 6R mixed with Satin DEMI developer mixed 1:2 and left to process for 20 minutes.
PROCESS
Scarlet Johnson.
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Find out more about how Satin Hair can cover all your coloring needs.
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R+COLOR, R+Co’s modern professional hair color range, includes permanent, liquid and crème demi-permanent and semi-permanent shades in unique tonal families built for customizable results. Lightener is offered in clay, powder, ammonia-free powder, and crème formulas. Five SKUs of liqui-crème developer join the range to round out the color category. R+COLOR is a 100% vegan, cruelty-free and Leaping Bunny certified, fragrance-free as well as free of gluten, PPD, resorcinol, formaldehyde, parabens, and silicones to reflect the needs and mindsets of the contemporary colorist and consumer community.
John Smith
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chic to chic
Uncover all you need to know about the new R+COLOR.
Highlights: 40g LUNAR DUST clay lightener + 40g 20 volume MOMENTUM developer
Base: 20g OMNIPRESENT liqui-crème permanent 4.55/4RR (Mars) + 20g OMNIPRESENT 7.55/7RR (Fox) + 40g 20 volume MOMENTUM developer Mids + Ends: 20g STELLAR demi-permanent drème 6.4/6C (Clementine) + 20g STELLAR 8.34/8GC (Treasure) + 40g 10 volume MOMENTUM developer
FORMULAS AND process
R+Co
Prelighten: 50g ELECTRONICA crème lightener + 75g 20 volume MOMENTUM developer Toner: 30g STAR SIGN demi-permanent crème 10.06/10NV (Haze) + 60g 10 volume MOMENTUM developer
R+Red
R+Blonde
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CLICS (Color Lab Inventory Control System) is a digital hair color management system. CLICS offers a blend of technology and creativity that benefits both salons and their clients. By integrating advanced digital solutions into traditional hair coloring practices, CLICS enhances the efficiency, sustainability, and quality of salon services.
CLICS Colors offers 23 vibrant shades plus additives and developers to create millions of demi and permanent color combinations.
TREND SETTING SHADE
Get coloring with CLICS.
Formula A: CLICS Crème Lightener + D20
Formula B: CLICS Crème Lightener + D25
Formula C: CLICS Crème Lightener + D30
Formula D: 10BB + D10 (Toner)
Cool Girl Blonde
Formula A: 10BB + D10 (Toner)
Formula B: Rose Gold + D10 (Demi)
Formula C: LtBB (Pure Tone) + D10 (Demi)
Formula D: Silver Gray + D10 (Demi)
Formula E: Smokey Lilac + D10 (Demi)
Prismatic Pixie
FORMULAS AND process
Model was pre-lightened to pale yellow. Apply Formula D to the nape and side undercut. Form a narrow triangle along parting from the front of crown to center of eye on the
same side. Apply Formulas B, C, and E using horizontal foil slices. At fringe, place 3-4 foils using Formula B to create a shine line at the round of the
head. While foils are processing, apply Formula A to the rest of the hair;
process 20 minutes. Shampoo, towel dry, apply CLICS Color Lock, process for 5 minutes, rinse and condition. Blow dry and style.
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Photographer: @damiencarneyprofessional
Hair Team: @corirandall @dupalstudio
@brittbishophair @damiencarneyprofessional
Makeup: @cocozhumakeup
Photo Credits
Beginning at the nape, apply Formula A using horizontal foil slices. Above the occipital, apply Formula B using horizontal foil slices.
Sides and top of head, horizontal foil slices also with Formula B.
Create a triangular section from the outside corner of each eye to center top of
head. Using horizontal foils, apply Formula C.
Process foils until a pale yellow is achieved, rinse and shampoo.
On dry hair, apply Formula D from roots to ends; process for 20 minutes.
Shampoo, towel dry, apply CLICS Color Lock, process for 5 minutes, rinse and
condition. Blow dry and style.
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Photographer: @damiencarneyprofessional
Hair Team: @corirandall @dupalstudio
@brittbishophair @damiencarneyprofessional
Makeup: @cocozhumakeup
Photo Credits
Learn more
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ocean heaven
Pravana Creator Alejandro Lopez (@artistic.aestheticss) has inspired us with his color creations and his braiding brilliance for years. He shares tips, techniques, and best practices freely and his before-and-afters are special favorites.
This “alternate split” features both neon and pastel blues that blend and flow into a wave of wonderful aquamarine. And here is how to recreate it.
Pure Light Ultra Lightener and 20 Volume Base: VIVIDS Aquamarine + VIVIDS Neon Blue Mids: VIVIDS Pastels Blissful Blue + VIVIDS Blue Topaz Ends: VIVIDS Clear-Pastel + VIVIDS Silver
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Starting level 5 with pre-existing highlights. Section hair into 4 quadrants. Pre-lighten quadrants 2 and 4 with Pure Light Ultra Lightener and 20 Volume. Process for 50 minutes. Apply VIVIDS Base formula and blend into mids and ends formulas using a color melt technique. Process for 30 minutes. Rinse with cool water and shampoo with Pravana Color Protect Cleanse and Condition. Apply Intense Therapy Leave-In Spray. Dry and style as desired.
formulas and PROCESS:
Scarlet Johnson.
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FastFoils feature a built-in box cutter to customize foil length. Made from premium grade aluminum foil.
Dive into more brilliant options from Pravana.
Learn more
STEP BY STEP:
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The lustrous shine of this burgundy shade by colorist Stephe Sturman (@1hairman) was created using new DelyGlow from Itely Hairfashion. This permanent color creates a glow effect, with a palette of shades that offer intense pigment absorption and reflection.
Established in 1987, Itely Hairfashion focuses on combining advanced technology with the richness of Italian artistry, ensuring vibrant and long-lasting hair color results.
One of their most recent launches, DelyGlow is being described as “triple action” because this ammonia-free range offers guaranteed gray coverage, tone-on-tone color, plus toning and neutralizing.
twilight rose
Apply DelyGlow to entire head, 2/3 6V, 1/3 5RF with 20 volume. Freehand (wet on wet) highlights with Oh My Blonde - Iconic Blonde and 40 volume. Painted 1N lowlights around the face. After shampoo, tone with DelyGlow 6RF with double 5 volume.
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Learn more
Unlock an array of vibrant color options with Itely Hairfashion.
COLOR
FEST
That’s a wrap on Colorfest!
Keep rocking these color formulas all year round!
Photographer: Nicolas Moore
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Quiet luxury is a lifestyle and movement that emphasizes understated elegance, refined consumption, and quality over quantity.
Get inspired by Wella Professionals Brand Ambassador Daniel Mora and Makeup Artist Freddy Castro. Transform the look from dark and flat to rich, golden and refined.
QUIET LUXURY
R+Co
Unlock the art of sophisticated hair color.
Highlight: Blondorplex Powder Lightener
Welloxon Perfect Crème Developer 3% (10 volume) and 6% (20 volume)
Basebreak: Illumina Color 9/43 +10/
Welloxon Perfect Crème Developer 3% (10 volume)
Tone:
Color Touch 8/71 + a dash of 6/77
Color Touch Emulsion 1.9% (6 volume)
Care: Wella Professionals Ultimate Repair Shampoo, formulated with Metal Purifier Technology to remove impurities, replenish and repair. Apply shampoo to wet hair, lather and rinse.
Wella Professionals Ultimate Repair Mask for instant frizz reduction from root to tip. Apply to clean, damp hair. Leave on for 5-10 minutes. Rinse.
Style:
Wella Professionals Ultimate Repair Miracle Hair Rescue, fortified with
AHA and Omega 9. Apply 10–20 pumps to towel-dried hair, gently comb through. Leave on for 90 seconds.
Wella Professionals Ultimate Repair Protective Leave In protects hair against breakage, UV, 450’F heat, mechanical damage and frizz. Apply to mid-strands and ends. Blow-dry and style.
FORMULAS
Learn more
Hair: Wella Professionals Brand Ambassador Daniel Mora @danielmbeauty
Makeup: Freddy Castro @ydderfc
Credits
R+CO
Learn more
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Mego Ayvazian, vice president of education and shows, Farouk Systems, (@mego_ayvazian) with assistance from Lorena Guevara (@hairbylatitudestylist) achieved this brilliant color result working with ammonia-free, PPD-free CHI Ionic Permanent Shine Hair Color. He blends the darker root, brassy mid-length, and the very light ends into a resulting shiny, ginger- copper shade.
Developed with ceramic and far infrared technology that helps provide maximum color penetration for shine and radiance, the Ionic technology in this color line deeply anchors hair dyes to deliver exceptional shine and longevity. Taking the guesswork out of formulating, the color is pre-mixed in the CHI Ionic Color Tube, and the rich formula includes Aloe Vera, Hyaluronic Acid, and Silk Keratin Protein.
Iconic IOnic
Learn more
Discover the ease of creating trending shades while maintaining hair health.
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The lustrous shine of this burgundy shade by colorist Stephe Sturman (@1hairman) was created using new DelyGlow from Itely Hairfashion. This permanent color creates a glow effect, with a palette of shades that offer intense pigment absorption and reflection.
Established in 1987, Itely Hairfashion focuses on combining advanced technology with the richness of Italian artistry, ensuring vibrant and long-lasting hair color results.
One of their most recent launches, DelyGlow is being described as “triple action” because this ammonia-free range offers guaranteed gray coverage, tone-on-tone color, plus toning and neutralizing.
twilight rose
Learn more