Clics 1

with the CLICS® Digital Hair Color Studio

THE

REVOLUTION

How can a creative colorist be even more innovative and artistic? How can a smart salon business be even more profitable, mindful of waste, protective of the environment and tech-centric? Both goals can be accomplished when salon professionals and leaders think outside of the box—or in this case, find a revolutionary hair color solution inside of one. Read on for an overview and to get the inside scoop from a salon owner who has seen measurable success and positive stylist impact with CLICS®—and learn about the powerhouse educators who have recently signed on to support and celebrate the CLICS® system.

Create the Perfect Shade Every Time

The CLICS® system is where artistry and innovation meet. This industry-first digital hair color studio is designed to optimize the way salons formulate, dispense, and manage hair color. With a computer-controlled platform, the CLICS® system allows hairdressers to create any shade of demi or permanent hair color with the touch of a button. The precision program is an advanced tool that gives the colorist confidence in formulation---measuring, mixing, and dispensing with ease. No waste, no mess, no mistakes. With just a few clicks, you can create the perfect shade every time.

HOW IT WORKS

CLICS® is a complete system for professional salons, powered by the CLICS® mobile app and dispenser, that works in three easy steps:

STEP 1

STEP 2

STEP 3

STEP 1

Start by Building a Client Profile

The CLICS® mobile app begins with the client.

• Begin by using the CLICS® client management tool that allows stylists to keep hair color details in one place. • Store before and after photos to see transformations take shape. • Create a hair profile to custom-tailor applications for a specific hair type. • View a client’s history and reproduce past formulas, and much more. • Consider CLICS® to be a virtual assistant to take client management to the next level!

STEP 2

Let Color Creativity Take Center Stage with CLICS®,

Stylists have a state-of-the-art hair color lab at their fingertips.

Design custom colors and applications for clients with ease, save them to a collection, and share them with the world. For the first time, every stylist can create and name their own trends. Stylists can design custom colors and applications from the CLICS® suite of 23 mixable shades that can create countless combinations. Build collections of custom colors or choose from pre-designed CLICS® Colors.

STEP 3

Dispense CLICS® Color and Bring Your Customized Creations to Life

Final step before application?

Use the CLICS® dispenser. This "magic box" holds up to 50 CLICS® canisters of a mixable color line that can create millions of color combinations. The CLICS® system is truly where artistry and technology meet. Stylists can experience confidence in formulation with precise and repeatable color dispensing.

The CLICS® team recently announced global award winning colorist and stylist—Chrystofer Benson (@cbensonhair) as CLICS® SVP of Global Creative Direction and renowned award-winning industry artist—Damien Carney (@damiencarneypro) as CLICS® Artistic Director. We are so excited to have the industry's most influential artists working with the CLICS® salons. Watch for more exclusive education, inspiration, and innovation from them and the entire CLICS® community soon.

The CLICS® Buzz is Building!

As more salons, colorists and independent stylists discover the CLICS® solution, many are voicing their passion about it. Jacqueline Cefalu co-owns Midtown Red Salon (@midtownredsalon) in Reno, Nevada, and she is a true CLICS® believer who has seen the system grow and evolve from the ground up. She first learned of the system through CLICS® Co-Founder and President, Leilani Macedo, who is a former salon owner and long-time colleague. "We've had many conversations about the challenges of managing hair color, and why there wasn’t a better way to track and manage it," Cefalu says. "I was pleased to learn she was actively designing a solution and wanted to be a part of it." As an independent booth renter at the time, CLICS® appealed to me for many reasons, primarily saving space and the environment, the mixable colors, and the tech innovation, she explains. "It’s about time salons become more concerned about needless packaging, waste and the impact our industry has on the environment."

Case Study: Salons Love CLICS®

Once the hardware development was completed, Macedo asked Cefalu to beta test the mobile app and software, along with final testing of the hair color. "She asked me to try to break it—to really push the system and find all its bugs and challenges," she says. Cefalu did her best to outsmart and out-color CLICS®, then decided to fully convert all color clients to CLICS® in 2020.

An Early Adopter: The Testing Phase

When the COVID pandemic hit, Cefalu realized that by using CLICS®, she was already a step ahead of other salon businesses, given there were less items she and other stylists in the salon had to touch and disinfect. "It’s the smartest and most efficient way of dispensing color, it truly is revolutionary," she says, citing the profit-driving strategy of paying per amount of color after its been dispensed, along with the app features that make CLICS® easy and intuitive to use, and the money-saving, ecological benefits.

Safety and Sanitation Benefits, Too

At the time I first tested CLICS®, “I was managing a hybrid salon with a mix of renters and employees and introduced the system to a select group of users including the owner, his employees and two renters. The feedback from our first beta test group was that the colorists loved the technology and color delivery!”

Stylist Response—Renters and Employees Love the Delivery and Results

Cefalu tells salon owners and renters the CLICS® system solves 98% of traditional salon color challenges. "You will save money, you will save time, and you will save space," she emphasizes. "You have information that tells you what the stylist is using, who they are using it on, how much they are using and when they are using it. The reporting capabilities are exceptional, and you can now manage the expensive hair color inventory in real time, right from the mobile app." The most measurable way CLICS® has impacted Cefalu’s business is the ecological benefits. "I don’t waste color anymore, nor do I stock loads of boxes, developers or even go to the store for color," she says.

Business Benefits: Eco-Friendly with No Waste and Plenty of Color Intel

The ability to create customized color is a huge win for colorists, Cefalu says. "You can literally make millions of colors, name and save them to custom collections that you design," says Cefalu. "For colorists who want to deliver one-of-a-kind hair color for their clients, it’s a dream.”

Creative Benefits: Endless Customization

A Creative Team is being built and with technology at our fingertips, we are looking forward to new features coming soon to the CLICS® app. A social media component so stylists and salons can share formulas and photos with the entire CLICS® network." "With CLICS®, the latest trends are right at our fingertips 24/7." Watch for us at shows and what we do next! To experience the future of hair color, join the CLICS® revolution and reservation list today!

What's Next for CLICS®? Creating a platform to join the revolution!

Learn More

CLICS Creative Team

Stylist Response— Renters and Employees Love the Delivery and Results