HERE’S HOW TO GIVE DAMAGED HAIR A BREAK…
INSTANTLY
Ready to break some rules when it comes to hair that has been damaged from lightener, hot tools, hair color and every other form of abuse? A new leave-in from Sebastian Professional, called NO.BREAKER Bonding and Styling Leave-In Treatment Spray, is pioneering a new form of hair restoration—one that also lets you style hair to perfection. In a time when it seems like there’s nothing new under the sun, NO.BREAKER is breaking the rules by exceeding stylist expectations for what an instant treatment can do.
Sebastian Professional promises that NO.BREAKER provides up to 99 percent less hair breakage and up to four weeks of hair smoothness. It repairs even severely damaged hair and adds body. That’s a lot of power in a single spray!
“I’ll be honest,” says Marylle Koken, owner of the The Harlot Salon in Los Angeles, “I don’t expect much from new products. Then I started working with NO.BREAKER and wow. It’s the magic sauce! You spray it on, and it transforms the hair, immediately. I use it on bleached hair, curly hair, every texture and every type of damage. It helps my blow dries, it smooths out texture, it reverses overprocessing. This product is going to be my 11th finger. It’s that extra thing that everybody needs.”
AT THE BOWL
But even though it’s so effective on its own, NO.BREAKER also plays well with others. The folks at Sebastian recommend layering NO.BREAKER with your favorite conditioning and mask products (like Sebastian Penetraitt, Drench or Dark Oil) to upgrade your treatment services. Or mix it in with Sebastian Cellophanes to upgrade your glossing and glazing services. “I’ve never used a product that’s so simple to apply, yet gives SUCH a dramatic transformation,” says Omar Antonio of San Francisco.
Using NO.BREAKER is a no-brainer. Simply shampoo, towel dry then spray on anywhere from 10 to 20 pumps, depending on damage, hair density and length. Comb through and style. That’s all there is to it. It contains apple acid to create new bonds in the hair fiber. “Plus you don’t have to use conditioner, and because the spray contains styling polymers, you don’t even have to use styling products,” says Koken. “It’s not at all heavy so you don’t sacrifice volume. It’s everything you need in one product.”
BOOSTS THE BOTTOM LINE
While you’re delighting your clients with the transformational performance of No.Breaker, you can also do your income a favor by using it to create irresistible new services. Consider up-charging when you add it to a gloss or mask treatment service or as a stand-alone add-on. The math is undeniable—if you add $25, say, for NO.Breaker with a blowout, and your book four upgraded blowouts a day, five days a week, you’re looking at an extra $100 a week or $400 a month or $20,800 a year, with absolutely no additional time needed for the service.
Sebastian No.Breaker Bonding and Styling Leave-In Treatment Spray is currently available exclusively at CosmoProf
www.cosmoprofbeauty.com.
“I love Sebastian Professional’s No Breaker because it’s the ultimate bond treatment,” says Diva Poulos of San Francisco. “It prevents 99 percent of breakage. It’s so easy to apply, but it’s such an advanced treatment!” Adds Anthony Cole of New York City, “It’s so unique because it’s a care and a styling product that I can use from the sink to the chair.”
And even if you incorporate NO.Breaker into your cutting and styling routine at no additional charge, get ready to reap. “I charge a lot for my haircuts, so I don’t charge for No.Breaker,” says Koken. “I consider it part of the service I provide, which is giving my clients a great cut and a beautiful style. But I make sure to apply No.Breaker at the chair so the client can see it and smell it, and when they do, they want to buy it, especially after they see the difference in their hair.” So offering clients the chance to buy No.Breaker to use at home is another way to boost profits.
BOOSTS THE BOTTOM LINE
While you’re delighting your clients with the transformational performance of No.Breaker, you can also do your income a favor by using it to create irresistible new services. Consider up-charging when you add it to a gloss or mask treatment service or as a stand-alone add-on. The math is undeniable—if you add $25, say, for NO.Breaker with a blowout, and you book four upgraded blowouts a day, five days a week, you’re looking at an extra $100 a week or $400 a month or $20,800 a year, with absolutely no additional time needed for the service.
“I love Sebastian Professional’s No Breaker because it’s the ultimate bond treatment,” says Diva Poulos of San Francisco. “It prevents 99 percent of breakage. It’s so easy to apply, but it’s such an advanced treatment!” Adds Anthony Cole of New York City, “It’s so unique because it’s a care and a styling product that I can use from the sink to the chair.”
And even if you incorporate NO.Breaker into your cutting and styling routine at no additional charge, get ready to reap. “I charge a lot for my haircuts, so I don’t charge for No.Breaker,” says Koken. “I consider it part of the service I provide, which is giving my clients a great cut and a beautiful style. But I make sure to apply No.Breaker at the chair so the client can see it and smell it, and when they do, they want to buy it, especially after they see the difference in their hair.” So offering clients the chance to buy No.Breaker to use at home is another way to boost profits.
Sebastian No.Breaker Bonding and Styling Leave-In Treatment Spray is currently available exclusively at CosmoProf
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Allow to cool, rinse, and style
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4. Develop
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Mix well together in a color bowl
3. Apply
20 pumps
60g
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2. TOWEL DRY
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Allow to cool, rinse, and style
5. Finish
With heat under a plastic cap
4. Develop
5
min
Mix well together in a color bowl
3. Apply
20 pumps
60g
Until 75% dry
2. TOWEL DRY
Chosen shampoo
1. Shampoo
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Allow to cool, rinse, and style
5. Finish
4. Develop
Mix well together in a color bowl
3. Apply
20 pumps
60g
Until 75% dry
2. TOWEL DRY
Chosen shampoo
1. Shampoo
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Allow to cool, rinse, and style
5. Finish
4. Develop
With or without heat under a plastic cap
Mix well together in a color bowl
3. Apply
20 pumps
60g
Until 75% dry
2. TOWEL DRY
Chosen shampoo
1. Shampoo
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