Design,
Specifically, Moroccanoil was hearing from colorists who wanted to create rich merlot and violet-red tones. With the September 2025 launch of Intense Reds, Coppers and Violets, colorists will have all the drama for fall they asked for in designing the latest trends for clients.
“Our new Intense shades are poised to become the statement colors of the season, bringing depth and vibrancy to autumn's palette,” Calero says. “These shades perfectly align with the trend toward rich, multidimensional hues that evoke warmth and sophistication. Yet, they are also timeless and versatile, able to seamlessly transition from season to season, allowing artists to create looks that are both contemporary and classic.”
Kevin Hughes,
Vice President of Artistry
“Our close connection to the salon community enables us to evolve and adapt, ensuring we remain at the forefront of stylist needs and trends.”
Antonio Corral Calero,
Global Creative Director
“I have no idea what’s next for Moroccanoil. But whatever it is, I’m sure it is going to be amazing!”
First you strategically invest in your career by getting as much education as you can. That boosts your confidence as well as your expertise. Soon you’re building your book until it’s full and you can raise your prices.
Education alone does all of that. But there’s something more. There’s recognition.
To recognize stylists’ hard work in building greater expertise, the Moroccanoil Academy now offers certification that does more than set you apart—it elevates you. You can become certified in cutting, color, or both. Whether you’re a seasoned stylist or new to Moroccanoil education, certification lifts you to the elite status of Moroccanoil Professionals Prestige Certified.
Hair Protection for More Everything
Moroccanoil’s proprietary ProArginine + ArganID™ System protects hair throughout the color process. Found naturally in the hair, the amino acid ProArginine works as an alkalizing agent that supports the hair color chemistry, while ArganID™ helps to repair and seal the cuticle. Moroccanoil research shows that, together, they result in:
1Average shine achieved across all Moroccanoil hair color products.
2Based on color services performed on 45 clients.
3Based on an average of 3 washes per week.
Additions to the Color Rhapsody and Color Calypso hair color lines extend colorists’ creative options.
New Intense Shades
CLAIM
YOUR
ARTISTIC
GROWTH
Learn,
Experience.
New Moroccanoil Shades and Educational Credential
Power Your Career Ambitions.
Artistry propels your career in beauty, but what fuels artistry?
Product and education. Confidence and expertise. Creative challenges for you and fresh options for your guests.
This season, Moroccanoil is tying a new shade extension directly to an educational opportunity, adding three Intense shades while simultaneously offering stylists an Academy certification to strengthen their educational credentials.
“By launching new color products alongside the Academy, we’re not just introducing innovative formulas,” says Moroccanoil Global Creative Director Antonio Corral Calero. “We’re creating a comprehensive platform for stylists to expand their expertise and unleash their creativity. With hands-on training and support from dedicated educators, we’re here to fuel stylists’ passion, ensuring they have the tools and techniques to excel in their craft.”
Moroccanoil Academy Director Cassie Siskovic reports that the new hair color shades were requested by colorists. “At Moroccanoil, we’re really agile and able to address stylists’ needs,” Siskovic says, noting that open communication between the brand and the salon community prompted a quick responsiveness not achievable in any other manner.
The same thing is demonstrated in Moroccanoil’s consistent dedication to stylist education. “We provide a hands-on education experience, ensuring that you’ll retain what you learn,” Siskovic says. “If you want to grow, you have to be ready to learn new things, regardless of how experienced you are.”
Additions to the Color Rhapsody and Color Calypso hair color lines extend colorists’ creative options.
Cassie Siskovic,
Academy Director
“Our stylists wanted more from our color line, and we delivered with the Intense shades. As a colorist myself, I always feel Moroccanoil will address my needs.”
Featuring 14 intensely pigmented shades, the collection is available in both the Color Rhapsody Permanent and Calypso Demi-Permanent ranges. Colorists can intermix and experiment for endless customization and high-impact results that will excite clients this season.
“When we heard about the demand for reds in our color line, it sparked a collaborative effort, with our Academy educators and artist ambassadors playing an integral role,” reports Moroccanoil Vice President of Artistry Kevin Hughes.
What if you haven’t tried Moroccanoil color yet? Cassie Siskovic says the new, rich color palette makes this a great time to get acquainted. You’ll feel the difference and see the shine.
“What’s exceptional about the new shades is that both the permanent and demi-permanent color options deliver vibrancy, giving the stylist broad creative range.”
Cassie Siskovic, Academy Director
Featuring 14 intensely pigmented shades, the collection is available in both the Color Rhapsody Permanent and Calypso Demi-Permanent ranges. Colorists can intermix and experiment for endless customization and high-impact results that will excite clients this season.
“When we heard about the demand for reds in our color line, it sparked a collaborative effort, with our Academy educators and artist ambassadors playing an integral role,” reports Moroccanoil Vice President of Artistry Kevin Hughes.
What if you haven’t tried Moroccanoil color yet? Cassie Siskovic says the new, rich color palette makes this a great time to get acquainted. You’ll feel the difference and see the shine.
The color is infused with Moroccanoil’s signature ingredient, argan oil, which reaches the inner layers of the hair to provide slip, shine and healthy-looking, beautiful hair. The formulas are further enriched in antioxidants and vitamin E.
Specifically, Moroccanoil was hearing from colorists who wanted to create rich merlot and violet-red tones. With the September 2025 launch of Intense Reds, Coppers and Violets, colorists will have all the drama for fall they asked for in designing the latest trends for clients.
“Our new Intense shades are poised to become the statement colors of the season, bringing depth and vibrancy to autumn's palette,” Calero says. “These shades perfectly align with the trend toward rich, multidimensional hues that evoke warmth and sophistication. Yet, they are also timeless and versatile, able to seamlessly transition from season to season, allowing artists to create looks that are both contemporary and classic.”
Additions to the Color Rhapsody and Color Calypso hair color lines extend colorists’ creative options.
New Intense Shades
SHADES
INTENSE
NEW
77% increase in shine1 Scalp comfort for nearly all clients2 More than 9 weeks of fresh-looking color3
If you love playing with the boundless possibilities inspired by the richness of the new Intense Reds, Coppers and Violets, sign up for two classes that bring out your artistry:
“If you’re green, you’re growing; if you’re ripe, you rot. It’s one of my favorite educational quotes.”
Cassie Siskovic, Academy Director
Custom mirror cling and dedicated social media assets announcing your certification Academy gift card valued at $1,000 to use toward Moroccanoil swag Quarterly product send-outs Discount on all Moroccanoil Academy classes Complimentary bring-a-friend vouchers, good for one year
Loyalty package valued at $1,000 Higher valued Academy gift card for Moroccanoil swag Photographer visit to your salon for a custom photoshoot and
a feature on @MoroccanoilPro
SHADES
INTENSE
NEW
Cutting Certification (choose any 3 classes): Academy Collection, Cutting Mastery, Trend Collection, Curl Culture
Color Certification (choose any 3 classes): Trend Collection, Color Mastery, Blonde Voyage Blonding, Blonde Voyage Balayage, Color Correction Simplified, Curl Culture, Dimensional Blonding with @jessicascotthair.
Recognition, growth, earning potential.
MOROCCANOIL PROFESSIONALS ACADEMY CERTIFICATION
The benefits of any strategic investment in your growth as a stylist also are tangible. Hang your certificate at your station! As your clients learn of your expertise, you may see an uptick in referrals or have to establish a waiting list, justifying a move to raise your rates.
More immediately, upon becoming Moroccanoil Professionals Academy Certified, you will receive:
Completing both cutting and color certification additionally earns you:
“I can’t stress enough how transformative the Academy certification can be for stylists,” Global Creative Director Antonio Corral Calero says. “It’s not just an opportunity to learn; it’s a chance to ignite your passion and take your artistry to new heights. The Academy provides exclusive access to cutting-edge techniques, in-depth education from industry experts, and a supportive community of like-minded professionals.”
Vice President of Artistry Kevin Hughes agrees that gaining practical skills can elevate stylists’ work and expand their menu of services. “In the ever-evolving beauty landscape, staying ahead means staying educated,” he adds. “Don’t miss this chance to invest in yourself and your craft. Become part of a movement that’s dedicated to artistic excellence and celebrates the beauty of doing what you love.”
Nicole O’Connor
@prettyprettypleaseinc
“Being a part of the Moroccanoil family has changed my life forever!”
Natalie Salcedo
@nattytheestylist
“I remember my first time walking into Moroccanoil Academy and immediately being enamored of the atmosphere and the culture. Taking the Academy classes strengthened my confidence with formulating and implementing different techniques in my day-to-day life behind the chair. Having already been a stylist for so long, it’s nice to know that I will always have that lightbulb moment when I learn something at MO Academy.”
Shannon DiMurro
@shannon_kellyhair
“After 39 years in the industry, and led by my Moroccanoil facilitators, I wanted to up my (and my salon’s) game. Education never ends. Thank you Moroccanoil Academy!”
FOUNDING MEMBER
The first group of Prestige Certified Moroccanoil Academy members, distinguished as the academy’s Founding Members, are enthusiastic about their decision to complete this educational goal.
NEXT!
YOU COULD BE
Ready to Learn More About the NEW Intense Shades?
Don’t Miss These Two Classes!
Color Mastery
Trend Collection
Cassie Siskovic, Academy Director
“In our education, we address all textures of hair, because the future of the business lies in knowing how to work on all hair textures.”
Fulfillment
Dreams,
Goals,
Product performance is what stylists say attracts them to Moroccanoil—the scent, the shine, the lasting brilliance. Then they discover the community.
“Stylists consistently express their appreciation for the authenticity and supportiveness of the Moroccanoil community,” Hughes says. “They love how our brand is rooted in quality and innovation, offering products that not only perform beautifully but also honor the artistry of hairdressing. The warmth and camaraderie within our community create an environment where stylists feel valued and empowered.”
Calero adds that whether it’s through workshops, social media, or the Academy, “it’s about forming connections. Stylists feel like they’re part of something bigger, a movement dedicated to uplifting each other while celebrating the beauty of hair. That’s what truly fuels our brand.”
The color is infused with Moroccanoil’s signature ingredient, argan oil, which reaches the inner layers of the hair to provide slip, shine and healthy-looking, beautiful hair. The formulas are further enriched in antioxidants and vitamin E.
To recognize stylists’ hard work in building greater expertise, the Moroccanoil Academy now offers certification that does more than set you apart—it elevates you. You can become certified in cutting, color, or both. Whether you’re a seasoned stylist or new to Moroccanoil education, certification lifts you to the elite status of Moroccanoil Professionals Prestige Certified.
To become certified in cutting or color, you must take three classes within that specialty. Eventually, you’ll probably want to be certified in both cutting and color, but for the remainder of 2025 you can reach Prestige status through certification in just one or the other. Beginning in 2026, you’ll need certification in both to become Prestige Certified.
“Prestige is our highest ranking,” says Academy Director Cassie Siskovic. “Certification gives you a title that communicates your commitment to mastering your craft. Our Academy community comes from all over the world, and most of our students both cut and color.”
This type of validation is gratifying and can be motivating as well. Your new sense of mastery is powerful, Siskovic notes. For example, if you aspire to become a platform artist, she says, “the only way you can be comfortable in those spaces is to have this level of confidence.”
“Prestige is our highest ranking,” says Academy Director Cassie Siskovic. “Certification gives you a title that communicates your commitment to mastering your craft. Our Academy community comes from all over the world, and most of our students both cut and color.”
This type of validation is gratifying and can be motivating as well. Your new sense of mastery is powerful, Siskovic notes. For example, if you aspire to become a platform artist, she says, “the only way you can be comfortable in those spaces is to have this level of confidence.”
Antonio Corral Calero,
Global Creative Director
“We’re cultivating a community of artists who can truly shine in their craft.”
The color is infused with Moroccanoil’s signature ingredient, argan oil, which reaches the inner layers of the hair to provide slip, shine and healthy-looking, beautiful hair. The formulas are further enriched in antioxidants and vitamin E.
Featuring 14 intensely pigmented shades, the collection is available in both the Color Rhapsody Permanent and Calypso Demi-Permanent ranges. Colorists can intermix and experiment for endless customization and high-impact results that will excite clients this season.
“When we heard about the demand for reds in our color line, it sparked a collaborative effort, with our Academy educators and artist ambassadors playing an integral role,” reports Moroccanoil Vice President of Artistry Kevin Hughes.
What if you haven’t tried Moroccanoil color yet? Cassie Siskovic says the new, rich color palette makes this a great time to get acquainted. You’ll feel the difference and see the shine.
Specifically, Moroccanoil was hearing from colorists who wanted to create rich merlot and violet-red tones. With the September 2025 launch of Intense Reds, Coppers and Violets, colorists will have all the drama for fall they asked for in designing the latest trends for clients.
“Our new Intense shades are poised to become the statement colors of the season, bringing depth and vibrancy to autumn's palette,” Calero says. “These shades perfectly align with the trend toward rich, multidimensional hues that evoke warmth and sophistication. Yet, they are also timeless and versatile, able to seamlessly transition from season to season, allowing artists to create looks that are both contemporary and classic.”
Additions to the Color Rhapsody and Color Calypso hair color lines extend colorists’ creative options.
SHADES
INTENSE
NEW
To become certified in cutting or color, you must take three classes within that specialty. Eventually, you’ll probably want to be certified in both cutting and color, but for the remainder of 2025 you can reach Prestige status through certification in just one or the other. Beginning in 2026, you’ll need certification in both to become Prestige Certified.
ACADEMY
THE
EXPLORE
Specifically, Moroccanoil was hearing from colorists who wanted to create rich merlot and violet-red tones. With the September 2025 launch of Intense Reds, Coppers and Violets, colorists will have all the drama for fall they asked for in designing the latest trends for clients.
“Our new Intense shades are poised to become the statement colors of the season, bringing depth and vibrancy to autumn's palette,” Calero says. “These shades perfectly align with the trend toward rich, multidimensional hues that evoke warmth and sophistication. Yet, they are also timeless and versatile, able to seamlessly transition from season to season, allowing artists to create looks that are both contemporary and classic.”
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THE
EXPLORE