CURL CONFIDENTIAL:
The Secret to Beautiful Curls
Powered by a proprietary blend of Signature Keratin, oils, butters, and amino acids, it is a super-hydrating treatment that nourishes and protects every curl type, while adding softness and shine. Results last for up to three months.
Adrienne Velazquez, Keratin Complex Brand Ambassador says some of her curly clients have shied away from treatments due to the heat involved.
BIOTOP Professional’s 69 Pro Active Series helps to hydrate, soften, and enhance all curl types and wave patterns for healthy, hydrated and defined texture. Rich with coconut, avocado and almond oils, formulas help reduce frizz, add elasticity and body, and leave hair with a healthy shine. They’re cruelty-free and color-safe.
It’s no secret that natural texture –and haircuts that call it out—are in. Everywhere you look this season, your eyes will land on unfussy and almost undone hair.
With the revival of the shag came countless tutorials on how to style them and create an organic, effortless wave, throughout. Even curly bangs came back, something often advised against, because breaking the rules is also encouraged when it comes to curls.
And when it comes to enhancing and defining natural curls, stylists know that product is their friend.
In this roundup, we played client and asked these brands to play stylist. They let us in on their latest and greatest products for the promotion of curls and waves. From new generation gels, must-have mousses, light oils and finishing sprays, to treatments from trusted brands, these curl-focused formulas, products, and systems will offer new services and enhancements for your curly client.
Whatever the curl calls for there’s a product to help it achieve a beautiful, end result.
Learn More
The Smoothing Cream from AIIR nourishes and repairs dehydrated hair for a sleek, glossy finish. This supple, lightweight cream works on damp or dry hair to smooth and heat defend. Babassu oil adds intense moisture without making hair greasy and amethyst generates a calm, protective and healing energy to support holistic hair wellness. Creates soft, touchable definition, smooths flyaways, and adds intense shine.
KCTEXTURE™ Curl Enhancing Keratin System is a unique curly keratin treatment designed to enhance and define curly, kinky and coily hair types while restoring essential moisture to the hair.
This zero-downtime keratin treatment requires no heat and preserves all curl patterns while making the hair stronger, healthier and hydrated.
KCTEXTURE™ Curl Enhancing Keratin System is a unique curly keratin treatment designed to enhance and define curly, kinky and coily hair types while restoring essential moisture to the hair.
This zero-downtime keratin treatment requires no heat and preserves all curl patterns while making the hair stronger, healthier and hydrated.
2a-2c
Scrunching technique
4a-4c
Shingling technique
Shop Now
Learn More
Easily sculpt and style hair with CHI Naturals with Aloe Vera Hyaluronic Acid Intensive Hydrating Hair Gel. Bursting with hydration, this lightweight gel moisturizes hair to minimize frizz and leaves hair shiny without flakes or crunch. Curls stay bouncy, defined, and touchable against humidity. Color-safe and pH balanced for all hair types.
Learn More
MATRIX Total Results: A Curl Can Dream Collection (ACCD) is a pattern-preserving haircare and styling system consisting of six products to enrich and enhance curls. The portfolio consists of a shampoo, co-wash, mask, cream, gel and oil for all curls and coils and can be used on fine, medium and coarse hair.
The formulas are enriched with Manuka honey extract and contained in jumbo-sized packs, with enough formula for even the thirstiest of hair. When used as a system it promises to define curls and coils, while keeping hair moisturized with no flaking or crunch.
Learn More
Twist Elongating Style Cream from Melanin is a lightweight, elongating style cream designed to instantly hydrate and seal the moisture into hair, making it more manageable, while also helping to detangle and reduce knots.
This nutrient-rich formula contains five of the most nourishing, all-natural hair butters on the market: shea butter, mango butter, cocoa butter, kokum butter and cupuacu butter. Complete with hydrating and reparative aloe vera, avocado and sweet almond oil, and vitamin-rich argan oil, this is a powerfully luxurious and hydrating style cream.
Learn More
Ideal for clients who want to celebrate their texture and make it even more beautiful without heat-styling, Neuma introduces neuStyling Air-dry Shaper. Appropriate for all hair types, the innovative, clean formula makes it easy to skip heat styling and get the "perfectly imperfect" textured look that clients like.
Contains shea butter to add essential moisture and conditioning, rice extract with natural fatty acids that enhance moisture levels, and a signature blend of oils, including sunflower, almond, and grape seed, to provide nourishment, protection, smoothing, and shine.
Learn More
OLAPLEX No. 8 Bond Intense Moisture Mask is infused with OLAPLEX’s multipatented revolutionary ingredient Bis Aminopropyl Diglycol Dimaleate. According to an independent clinical study, this highly concentrated formula is scientifically proven to add two times more shine, four times more hydration, and six times more smoothness for all hair types after just one use.
A certified clean formula, No. 8 Bond Intense Moisture Mask delivers smooth, shiny and moisturized hair with body in just ten minutes. The innovative packaging includes an air‐less pump for measured dosing and less waste.
Learn More
Photo Credit: Tim Abney @abney_tj
Ouidad is introducing three new targeted solutions to its Advanced Climate Control system: the Frizz-Fighting Hydrating Mask, Featherlight Touch-Up Gel Cream, and the Frizz-Fighting Touch-Up Balm keep curls looking silky-soft, shiny, with frizz-free definition-24/7.
The brand's exclusive Anti-Frizz Nano Technology™ is formulated with sericin-a protein derived from silk-which binds to the keratin in hair and creates a protective film that shields against environmental aggressors and UV rays. It also works to help repair damaged hair and restore elasticity.
Learn More
R+Co RING TONE Ultra Defining Gel Crème is every curl’s curlfriend. Elongate, smooth and define curls with this gelée that adds shine while locking out humidity. Helps control frizz and holds without dryness or crunch. Infused with nature’s nourishing powerhouse, agave.
Learn More
The Secret to Beautiful Curls
CURL CONFIDENTIAL:
KCTEXTURE allows me to deliver stronger, healthier hair results to all of my curly clients and enhance their natural curls without any heat. It’s a quick, easy service that is giving the client what they need, while also providing my stylists ways to maximize their business. I’ve made a six-figure income thanks to Keratin Complex Smoothing Treatments and KCTEXTURE is going to take that to the next level.
“
Adrienne Velazquez
KCTEXTURE offers stylists the unique ability to customize and choose between natural styling techniques to enhance all curl patterns to achieve desired results. Depending on the curl level, these styling techniques include:
KCTEXTURE offers stylists the unique ability to customize and choose between natural styling techniques to enhance all curl patterns to achieve desired results. Depending on the curl level, these styling techniques include:
3a-3c
Finger wrap technique
3a-4c
Twist-out technique
