Conscious
Beauty
T.R.U.E. shampoo and conditioner combine breakthrough clean formulations with sustainable, innovative packaging for a high-performance experience that’s good for your hair and the planet. This collection is free from silicones, PEGs, dyes, parabens, sulfates, gluten and more, and is vegan and cruelty-free.
The AIIR line of products delivers a unique combination of high-performance professional hair products infused with natural botanicals and precious gemstones believed to deliver complete wellbeing. The line includes shampoo, conditioner, leave-in conditioner, texture spray, texture mousse, hairspray, shine spray, smoothing cream, styling paste, whipped pomade and hair refresher. All products are vegan and cruelty-free, as well as paraben-, sulfate- and gluten-free.
Believing the art of hairdressing must not harm your health, NATULIQUE led the way towards a sustainable mindset in the hairdressing industry 20 years ago by becoming the first complete globally Certified Organic Professional Hair Care line. Due to client demand, NATULIQUE developed and mastered ammonia-free hair color, outperforming fellow professional ammonia and non-ammonia brands, preserving the creative freedom of the hairstylist.
NATULIQUE believes rethinking traditional ways by finding innovative formulas that do not compromise functionality is key to a future where sustainable products are the rule, not the exception.
The top-selling, vegan, all-in-one multi-benefit line has products for both hair and scalp to cleanse, refresh and style. Each product is infused with natural, trending ingredients, and features a multi-benefit, vegan, paraben-free, mineral-oil-free and artificial-colorant-free formula. The All-In-One Intense Dry Shampoo is formulated with rice starch, which provides extra absorption for a deep clean—minus the water, minus the residue.
In the Essential Haircare collection, each of the nine product families (named with an abbreviated description of the function) is enriched with an active ingredient sourced from Italian Slow Food Presidia farms, helping to contribute to the biodiversity of the planet. Every Slow Food Presidia ingredient in Essential Haircare is cultivated by Italian farmers who work to preserve unique ingredients that are at the risk of extinction. Sulfate and paraben-free, the gentle formulas of each family meet the needs of different hair types while offering immediate cosmetic treatment.
The Cleansing Scalp Scrub is made with sea salt to remove dead skin cells and product build-up for a healthier, happier scalp. Once mixed with water, the scrub turns into foam to help the infusion spread deeper into the roots for that extra spring cleaning. Cleansing Scalp Scrub is formulated with sea salt and hibiscus extract, which cleanses and works to remove dirt and sebum. The scrub is alcohol-free, silicone-free, mineral oil-free, cruelty-free and vegan.
The Gel Conditioner with Peony is a lightweight, moisturizing pH-balanced gel conditioner that provides an immediate and 24-hour soothing sensation directly on the scalp while hair becomes soft and shiny. Formulated with Peony Extract, which soothes and calms a sensitive and irritated scalp; Betaine and Glycerin which hydrate the scalp, and detangling agents which condition and soften the scalp and hair. The conditioner is vegan, and biodegradable, as well as paraben- and silicone-free.
Astera Fresh Soothing Freshness Concentrate is a bi-phase, cooling, pre-shampoo concentrate featuring Asteraceae Extract plus mint and eucalyptus essential oils to instantly soothe and calm irritated and itchy scalps while helping to reduce inflammation. This premium glass bottle delivers precise dosage for application, and features an exclusive targeted scalp massager tip to help increase microcirculation. This concentrate is free of SLS, SLES, silicones and parabens.
New in February 2022, the Reflective Shine Hairspray provides mirror-like shine and lightweight hold to add instant glamour to any style. Cold-pressed Brazilian Tacuma Butter locks in hydration while blocking humidity, keeping hair soft and sleek, plus Date Fruit Extract smooths hair while adding texture and volume. This formula is gluten-free, paraben-free, cruelty-free and vegan.
Remove buildup and residue with this clarifying detox mask. Charcoal, is a gentle detoxifier and helps to draw out dirt, toxins and impurities from the hair and scalp. Kaolin clay, also called “china clay,” is a soft white clay named after the hill in China (Kao-ling) from which it was mined for centuries. This dynamic clay helps remove excess oil, dirt and product build up from hair and scalp. Certified Organic white vinegar, long used as a clarifier for hair, helps to increase shine, balance pH and reduce frizz and hair porosity. Ideal for all hair types and textures. Gluten-free, cruelty-free and vegan.
The new 96% naturally derived vegan and cruelty-free Nutriplenish Treatment Masques are powered by an omega-5 rich superfood blend of organic pomegranate seed oil, mango butter and organic coconut oil that helps replenish and hydrate for lush, visibly healthier hair. The masks come in both light and deep formulas, catering to dry hair of all types and textures. They’re free from silicones, parabens, mineral oil and synthetic fragrances.
Health-consciousness is more mainstream than ever, and so is a demand for transparency. Consumers want to know what’s in a product they’re using on their bodies—or what’s in a product you’re using on their hair in the salon—and are actively seeking out brands that make “clean” products more than ever before.
But what does clean really mean? There’s no industry-recognized standard, so it depends on who you ask; in our eyes, it centers on ingredients. There are ingredients that are for-sure a no-no in clean products, but there are others that are up for debate. Green-washing is a viable, and real, concern, but we did our due diligence in curating this roundup.
In fact, that’s why we’re calling this the “Conscious Beauty” roundup—because all of the brands featured here looked long and hard at the ingredients in these products, analyzing their risk and determining what purpose they serve before moving forward.
Here’s to being a little more conscious of your care products.
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The Kure Intense Bond Repair Mask is a luxurious treatment mask packed with bond cure technology to strengthen, repair and improve manageability. Packed with Bond Cure Technology, Sea Buckthorn, vegan proteins and plant butters, this reparative, ultra-moisturizing deep treatment transforms damaged, dry, and unruly hair and repairs damage, strengthens, and brings back hair from the breaking point after one use. The Kure Intense Bond Repair Mask was reformulated with updated ingredients to make it vegan, and it’s also EU-certified, without using 1,300 ingredients banned by the European Union
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Specially formulated with clean formulas, organic botanicals, and innovative bio-plastic packaging, the company’s new Clean Beauty Stylers include the Heat Styling Spray shown here. Featuring flax seed packed with omega fatty acids and antioxidant-rich ferulic acid to strengthen and protect, the line’s three products soften hair while adding light hold along with a boost of volume and shine, as well as a subtle apple scent with notes of lavender, lemon, and honey. The stylers are 100% vegan and cruelty-free.
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