Color Line

For stylists looking to make the change to exceptional and vibrant haircolor, here is the irresistible draw: The collection is formulated with Moroccanoil’s proprietary ProArginine + ArganID® System, created which provides unbeatable protection throughout the entirety of the color process. ProArginine acts to support the color process. Found naturally in the hair fiber, Arginine is one of the most important amino acids that make up keratin. Within Moroccanoil’s proprietary blend, ProArginine becomes a powerful alkalizing agent that supports haircolor chemistry. After ProArginine is finished with its alkalizing duties, it helps patch up weakened areas with necessary proteins to provide healthier-looking hair and long-lasting color. “ProArginine is proven to have equivalent functionality compared to traditional alkalizing agents, effectively raising hair’s pH. It swells the cuticle at just the right amount, interacting more seamlessly and therefore minimizing damage, which results in lower impact on the hair’s surface,” says Ursula.

When Moroccanoil made its first appearance a decade ago, it revolutionized the beauty industry with a standalone product — the magical, heavenly-scented Moroccanoil Treatment. The brand is once again disrupting the scene with the announcement of the Moroccanoil Professional Haircolor Collection, a full line of permanent and demi-permanent haircolor and lighteners.

The Moroccanoil Professional Haircolor Collection consists of:

An industry leader, Moroccanoil was founded as a salon professional brand with a focus on innovation and a passion for stylists. “Haircolor is such an important part of the hairdresser’s business. It inspires their creativity, craft, and livelihood. We knew that launching a truly innovative haircolor line was the best way to make a difference for the hairdresser,” says Ursula. To further support stylists in making the transition to Morrocanoil’s innovative haircolor collection, the brand is creating a robust support program, including a simple and disruptive Loyalty program. Stylists will receive points that can be redeemed for backbar products, including haircolor! “Our education offering is comprehensive and versatile, giving stylists so many ways to expand their knowledge and craft—from our digital education platform to classes we teach in salons, to the full curriculum at our state-of-the-art Moroccanoil Academy in New York City,” says Ursula.

Looking for more ways to stay connected and up-to-date on the latest technical knowledge and trends in color? The Moroccanoil Color Destination App is an additional resource for the hair professional. App users will be able to access content about Moroccanoil’s complete haircolor collection including technique guides, and detailed information about products and technology. Beyond the practical tips and tricks for stylists navigating the new color line, there is also a collaborative community platform! Stylists can engage with Moroccanoil’s content and pose questions to the brand’s Elite Color Pros and Color Experts. The color app allows users easy access to download videos and PDFs about all things haircolor.

Download the Moroccanoil Professional Haircolor Destination App, the information hub for Moroccanoil Professional Haircolor. Access inspirational and educational videos, plus self-guided learning on color theory, product application, our proprietary technology, and more. Ask our Color Experts about all things haircolor! Available for iOS and Android mobile and tablet devices.

Moroccanoil Launches Highly Anticipated Color Line and Color Destination App

Ursula Anderson Senior Director of Marketing

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The Moroccanoil haircolor portfolio was developed with today’s colorist and client in mind. The results are true to tone, with rich color that has long-lasting, vibrant shine.

ArganID® Technology helps to repair and seal the cuticle. Using positively charged micro-particles that are attracted to the negatively charged hair fiber, ArganID® infuses the antioxidant and moisturizing powers of argan oil deep into the cortex.

Moroccanoil products are known for their signature scent, and stylists and clients can rest assured knowing that they will find the Moroccanoil fragrance in the haircolor formulas.

Permanent Haircolor

Color Stain Remover (4 OZ.) – Effectively and gently removes the telltale signs of a color service. The gentle, fast-acting formula helps to remove unwanted color stains without causing redness.

Oxidative Cream Developer (33.8 FL.OZ. / 1 L) – Enriched with argan oil to provide conditioning benefits and optimal color results when used with Moroccanoil haircolor and lighteners. It provides an ideal consistency for precise application and a comfortable client experience.

Color Rhapsody High Lift Permanent Cream Color (2 OZ. / 60 ml) – Delivers up to 5 levels of lift on natural hair, levels 6 and higher, in 5 shades from warm to cool.

Color Rhapsody Permanent Cream Color (2 OZ. / 60 ml) – Delivers 100% grey coverage that’s vibrant and true to tone. Leaves hair 72% more visibly shiny* for professional-level care that shows. Available in 68 shades from rich naturals to vibrant fashion tones.

Blonde Voyage

Blonde Voyage Powder Lightener (17.6 OZ. / 500 g) – High-performance, multi-purpose lightener delivers controlled and reliable lift of up to 9 levels. Powered by the Moroccanoil BondCare + ArganID® System that protects and nourishes the hair during the lightening service. Blonde Voyage Clay Lightener (14.1 OZ. / 400 g) – Easy-to-use clay formula delivers precision application for all freehand techniques. Up to 8 levels of lift. Powered by the Moroccanoil BondCare + ArganID® System that protects and nourishes the hair during the lightening service.

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Demi-Permanent Color

Color Calypso Demi-Permanent Gloss Activator (33.8 FL.OZ. / 1 L) – Specially formulated to be used exclusively with Color Calypso Demi-Permanent Gloss for enhanced performance. Enriched with argan oil to provide conditioning benefits with optimal color results.

Color Calypso Demi-Permanent Gloss (2 FL.OZ. / 60ml) – Achieve unbeatable shine, color clarity, and lasting vibrancy—in an easy-to-use, low-commitment liquid formula. Provides a 67% increase in shine* with 56% more conditioned and manageable hair. Up to 60% coverage on white and grey hair. Available in 44 shades.

Color Infusion

Color Infusion Pure Color Mixer(1 OZ. / 30ml) – Customize any haircolor to intensify, neutralize, or pastelize the results. Discover endless possibilities within both the Color Rhapsody and Color Calypso collections. The gel-based formula is available in 7 shades.