HOW TO
GIVE YOUR
EVERYTHING
“When it comes to your blondes, there are needs and there are wants,” says New York based stylist and Oribe Educator Adam Livermore. “Blondes need solid heat protection, UV protection and extra hydration; and they WANT beautiful brightness, translucency, shimmer and control over the tone.” The question is, can blondes have it all? With the new Oribe Bright Blonde collection the answer is absolutely yes! “The collection has all needs and all wants covered,” he says.
“I have a client with long blonde hair, a natural level 7 with a full highlight and base break,” says Adam. “After just one use of the Essential Priming Serum, I could see a difference in her hair--it looked like it was being lit with a beauty light! It keeps the tone really neutral and shimmery, and the hair super hydrated.”
The serum is super simple to use. Adam recommends shampooing and conditioning with Oribe Bright Blonde Shampoo and Conditioner and then applying one to two pumps of the serum to towel dried hair, focusing on mid-lengths and ends as well as any areas that are particularly dry or damaged. “Don’t be shy with it,” he advises. “It can be used every day to keep blonde hair toned and bright, while delivering essential moisture that blondes need.”
For those who remember the old Sun-In it’s important to keep in mind that Bright Blonde Sun Lightening Mist is not that! Your client will not get the orange streaks Sun-In was known for! “Bright Blonde Sun Lightening Mist contains absolutely no peroxide,” explains Adam. “So it’s a gentle and controlled lightener. There is no oxidative lift, it’s much less aggressive, and you don’t get that brassy shift that is characteristic of Sun-In.”
What Bright Blonde Lightening Mist DOES contain are active botanicals like concentrated lemon and chamomile extracts. “Humans have used these extracts for thousands of years to gently, progressively brighten hair,” says Adam.
The best way to use the mist is to apply it for three days consecutively, either with heat from a blow dryer or the sun, to get a noticeable result. “This way it’s quite gentle and controllable,” Adam notes. He also recommends focusing application on mid-lengths and ends where natural highlights typically come through. “That’s where the cuticle is more open and the ingredients will work better, resulting in a brighter, illuminated effect.”
“After just one use of the Essential Priming Serum, I could see a difference in my client’s highlighted hair—it looked like it was being lit with a beauty light!”
Prime, Correct, Protect and Brighten Naturally
Excited about building better blondes? It’s a win for stylists and clients! “Now, with new Bright Blonde Essential Priming Serum and Sun Lightening Mist, we can spend more time focusing on hair health and enhancing beautifully cared for color,” says Adam.
As seasons change, clients may want to boost their highlights. Here’s a simple and safe way to do just that, using the sun or heat, not developer, as the activator. It’s called Bright Blonde Sun Lightening Mist and your client simply spritzes it on their mid-lengths and ends before heading out into the sun or hitting hair with heat from a dryer. “This product is designed to give a brightening boost to blonde hair whenever your client feels like it,” explains Adam. “It’s just like spending a week at the beach!”
Bright Blonde Sun Lightening Mist for Heat Activated Brightening
THEY NEED
(And want)
Once you lighten your client to blonde, the ongoing goal is to keep that blonde color as bright, reflective and brass-free as possible. That’s where the Bright Blonde Essential Priming Serum comes in. It contains violet and reflective pearlized pigments to correct brassiness and keep blonde color luminous; a natural lemon, ginger root and chamomile brightening complex and sodium hyaluronate and hydrolyzed hyaluronic acid for hydration and moisture retention.
Bright Blonde Essential Priming Serum for Chic, Shimmery, Neutral Tones
“This product is designed to give a brightening boost to blonde hair whenever your client feels like it. It’s just like spending a week at the beach!”
Take your blondes to the next level!
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