The antidote for fragile, weak hair has arrived in the form of Oribe’s specially-formulated Hair Alchemy Collection. This new robust line, featuring the Resilience Shampoo, Resilience Conditioner, and Fortifying Treatment Serum, features an all-too-magical formula designed to prevent breakage, resulting in hair that is stronger and healthier from the inside out after just one week.
Long Waves and A Half-Up Style
New Oribe Collection
Oribe Hair Alchemy Resilience Shampoo (8.5 OZ / 250 ml)
Hair Alchemy Resilience Shampoo is the first step in the regimen for longer, stronger hair. Tough on breakage while gentle on hair strands, this cleanser strives to achieve the impossible — invincible hair. Using Oribe’s curative blend of chia seed, bio-fermented bamboo leaf, and plant-based protein, these natural superfoods act to penetrate deep into the hair’s cortex and reinforce the cuticle by surrounding weak hair strands with a tough protective layer.
A floral blend of honeysuckle and daisy help lengthen the hair by targeting the root of the hair and creating an iron-clad fortification from weak tip to brittle end.
Oribe Hair Alchemy Resilience Conditioner (6.8 OZ / 200 ml)
Hair Alchemy Resilience Conditioner is packed with nourishing ingredients to lock in moisture. In addition to the curative blend of chia seed, bio-fermented bamboo leaf, and plant-based protein, a hyaluronic acid complex works to draw and lock-in moisture, improving hair elasticity and boosting its overall strength.
The surge of moisture resulting from the hyaluronic acid complex results in hair that is smooth, strong, and resilient. Weak hair is further protected with green tea and other plant polysaccharides, as well as defended from oxidative stress with Oribe’s signature complex featuring watermelon, lychee, and edelweiss flower.
Oribe Hair Alchemy Fortifying Treatment Serum (5.9 OZ / 175 ml)
The Hair Alchemy Fortifying Treatment Serum is the brilliant prep product, a.k.a “wearable treatment” of this resilient Oribe line. To further nourish brittle strands, get this serum out and ready. “My favorite way to use the Hair Alchemy Fortifying Treatment Serum is as a first layer prep product for strength, hydration, and 450°F heat protection. You can layer other prep products on top if the hair type calls for them, and then add in additional layers of styling and finishing products to achieve the final desired look,” says Adam Livermore.
When all three products from the Hair Alchemy line are used in tandem, “the system produces instant fortification with clinically proven results showing strands are 2.9x more elastic and 133% stronger after 5 uses,” says Michele Burgess.
Prep and Protect the Hair
Everyone has stress. It is a normal part of life. You feel it in your body when you have too much to do or haven't slept well. This daily stress can have noticeable and detrimental effects on our skin. We adopt strict daily routines filled with moisturizers and face creams, protecting skin from further damage and breathing life back into it. Stylists also happen to know that life's stressors can play a major role in the health of our clients' hair. For this reason, breakage prevention is becoming an exceedingly popular category in haircare, and rightfully so.
Clients are discovering an important connection between their skin and their hair — that preventative care is necessary to maintain overall health and resiliency. Unlike skin, however, hair does not regenerate and breakage is irreversible, making preventative care even more crucial — the Oribe Hair Alchemy Collection was created in response to this need.
Not only will the Hair Alchemy Collection prevent breakage, but it will also improve tensile strength and increase elasticity, reducing hair fall from breakage while allowing hair to grow freely, as nature intended.
“As with any hair care routine, you may choose different products depending on your hair’s needs and changing lifestyle but if you’re looking to protect your hair, improve resilience, and increase elasticity to renew strands and encourage length, the Hair Alchemy Collection is perfect,” says Michele Burgess.
Even when used alone, you’ll instantly notice the strengthening benefits to your clients’ hair after running the serum through breakage-prone strands. The wearable treatment quickly disappears into the hair – much like a daily face moisturizer in a targeted skincare regimen would. Provide your clients’ hair with deep nourishment, hydration and protection before any other additional styling.
“Hair Alchemy was formulated to help hair strengthen from the inside out, protect fragile strands from external stressors, and prevent breakage, encouraging length over time,” says Michele Burgess, Oribe’s Executive Director of Product Development.
Alchemy al·che·my ( al-ke-mē ), noun: a power or process that changes or transforms something in an impressive or seemingly magical way.
Hair can grow quickly — but unfortunately for those desiring long, luscious locks, hair can break just as fast. For stylists looking to address the needs of clients with weak and brittle hair (whether inherent or stress-induced), this new line offers a solution.
“The Hair Alchemy Collection is unique in that it's formulated to protect hair that's vulnerable to breakage by increasing the tensile strength and elasticity of the hair. As a result, hair becomes stronger and more elastic, both of which means less breakage,” says Adam Livermore, Oribe Global Educator and Stylist.
Take the stress out of clients’ hair with this seemingly magical, 3-step regimen:
Learn more about preventative hair care
CLICK STEP TO VIEW
BACK TO STEPS
BACK TO STEPS
BACK TO STEPS