Service + Retail Tips on Texture, Color, Bridal Styles and Men’s Grooming
Accelerate styling skills, recapture salon business and make more money creating looks and recommending products you love! With access to the right professional products, tools and training, your artistry and creativity blossom and you can design a career path in line with your own personal passions and goals.
Where do you want to grow next?
To inspire you, MODERN SALON Artist Connective Artists explored the new Blossom Pure Haircare and the reinvented Designline professional product collections. They had the opportunity to spend time and bring their own special salon talents to an exciting playground of trends, techniques and tools typically reserved for stylists working at SmartStyle and other salons within the Regis family of brands. MODERN’s Artists share what they discovered, including tips any stylist can apply to build service and retail sales, focusing specifically in four key growth areas for 2021:
Check out the MODERN SALON Artists’ how-to demos. Consider them a MODERN SALON-arranged preview into the amazing collection of exclusive Designline and Blossom Pure Haircare tutorials available on the Education Playground, an exclusive, on-demand interactive video platform that connects and inspires the thousands of stylists who proudly call SmartStyle and other Regis franchisee salons their professional home.
Bridal specialist Krystle Waivio finds that working with--instead of against--her client’s natural texture has become her favorite style secret. Her updo tutorial relies on the naturally effective performance of Blossom Pure Haircare products to shape, sculpt, prep and protect, minimizing the risks of overworking curls or damage from aggressive heat smoothing of curlier hair.
Creative colorist Diana Giannini stays booked and fills her Instagram feed with clients who are ready for pops of brightness, pretty pastels, and all-over, statement-making hair color. To protect vibrant (and every shade of) color work and maintain hair health, Giannini liked working with the Enchanted Midnight Collection from Designline. The collection is formulated with nourishing ingredients ranging from oils, proteins, and green tea extract to optimize color brilliance and preserve color intensity. All Designline products are SLS/SLES and paraben-free and color safe.
Krystle Waivio is a bridal style specialist who encourages every stylist to strengthen salon business and personal profits by boosting their skill set in updo options and special occasion looks for any guest or bride-to-be. Here she demonstrates her favorite tips, techniques and products to create loose waves and Boho-inspired designs with the natural versatility of the Blossom Pure Haircare line.
When it comes to caring for men’s designs, it’s important to have a range of finishing and hold options at your fingertips. It didn’t take long for barber and short hair specialist Taylor Leven to find faves within the versatile Designline collection. Leven shows how the perfect products and a deft touch craft curls that look controlled but not crunchy; springy but not sprayed. She recommends the Mineral Salt Texture Paste, a formula that she says has "a gentle grit for control yet is so moisturizing. It adds volume and definition to any look and is perfect for clients who struggle with styling their hair.”
No salon service is complete without a professional product recommendation to help your client maintain their look and practice positive self-care, which is more important than ever. The key to retail success is understanding what’s consumer needs and mindset, knowing your products inside and out, and asking the right questions. The experts behind Blossom and Designline remind stylists to:
Retail reminders to help you succeed (and grow your ticket) with any client!
Ask questions: With every client, every time, ask:
Asking questions like “what are you currently using on your hair?” or “what challenges are you currently having?” is a great starting point. Getting to know your clients' hair routine and problem areas will guide you on which products to use and direct them to. @krystlewaiviohair knows her client needs moisture and has issues with frizz. Here’s how she tackles that on this style.
Share expertise and offer solutions:
Match product recommendations to responses and explain what you’ve selected and why. Talk about their texture, color care needs, expectations about time between salon visits, and personal care values. @najahliketheriversalon gives her client a product to use in-between salon visits.
Know and tell the ingredient story:
Consumers care what’s inside and what’s “free” from products. Both Blossom and Designline have compelling, easy-to-explain, on-trend formulas that feel good to share and offer! @bytaylorleven knows that these ingredients will protect her clients' hair even after they leave the salon.
Want to learn more? Explore and shop the entire Designline collections here.
What’s next for your career?
Launched in 2020, Blossom Pure Haircare is perfect for clients who want carefully-crafted botanical ingredients without compromising results. You can count on all-vegan formulas, gentle yet effective ingredients, spa-inspired fragrances and the ultimate versatile hair care experience, with no sulfates, silicones, phthalates, parabens, petrolatum oils, mineral oils or artificial dyes.
With an 18-year history, the original Designline brand was developed with trend-driven ingredients, and has been updated for today’s consumer and mindset, with a streamlined portfolio of thoughtfully formulated, high-performance products that are color-safe and free of sulfates and parabens. It’s professional salon haircare, reimagined!
The story of Designline:
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Take a closer look at SmartStyle and other Regis franchisee salon brands here.
Want to learn more?
Explore and shop the entire designline collections here.