Blonde ME

For many salons blonde services are some of the most popular and lucrative services on the menu. But when a client asks you to take them blonde, there are so many factors to consider, and chief among them is care. Traditionally, blonde looks were only possible for certain skin types and lighter bases due to the potential damage and the numerous sessions it would take to lighten clients. But these days blonde looks are more popular than ever, and it’s true that blonde clients are some of the most loyal out there. And what’s even better, there are improved products on the market for you to take your clients – despite their starting base level – to a custom blonde that is quicker for you, and safer for them. Schwarzkopf Professional’s BLONDME is a color and care system designed to create any blonde need your clients might have – from ice cold platinum to sun kissed caramel highlights. Having BLONDME at your disposal can help you take your clients lighter faster, attract more clientele, and possibly even increase your social media game – as blonde techniques are some of the most viewed and shared hair care videos on the internet. Carly Zanoni, (@The.Blonde.Chronicles), a Schwarzkopf Professional Ambassador based out of San Diego knows this better than anyone, as she relies on BLONDME as her go‐to lightener for its extremely effective and solid blonde results. Clients and followers alike are thrilled with her blonde tutorials and before-and-after videos and photos using BLONDME for such things as teasylights and highlights. All of that to say, BLONDME can help you complete more services and generate more revenue.

and Schwarzkopf

Four

MYTH 1

I don’t have the right hair to go blonde. Curly or natural-haired clients might worry that going blonde could damage or straighten out their curl.

Busting the myth:

With each hair type and color comes its own set of needs, issues, and treatments, and BLONDME has created a whole assortment of products to address them. Stylists should be prepared to manage expectations of what the desired blonde service will entail, and be realistic about which developers, the tone direction, and the development time will be involved to achieve the look consistent with a client’s current coloring and hair type. Both in‐salon and at home care treatments from BLONDME can help maintain blonde color for almost any hair type from those with fine to coarse hair. Schwarzkopf Professional USA Ambassador Carly Zanoni (@The.Blonde.Chronicles) says, “I love the BLONDME care line because it’s suitable for any client that sits in your chair. The line is so diverse and offers a product for every step of your blonding service…you can prep the hair with it and you can use it post blonding to create a perfect finish!”

I don’t have the right skin tone to go blonde. Clients might fear having their blonde look coming out too cool or too warm for their skin tone and style, or they may not know exactly what look they’re hoping to achieve when they walk into the salon.

MYTH 2

Busting the myth:

Offering a client diagnostic that includes assessing a client’s style, jewelry choices, current hair color, and skin tone can help you select the exact blonde they’re looking for. With BLONDME, you’ll be able to provide various custom looks that range from full head lightening service or a warm lifting service, a cool highlighting or Balayage service, or a simple toning service.

blonding

myths

debunked

It is too difficult to maintain the salon-level look after I go home. It’s true that going blonde requires more care, and clients might worry that it’s too difficult to maintain that level of upkeep when they head home from the salon.

MYTH 3

Busting the myth:

An experienced and educated stylist takes care to evaluate the hair both before and after taking a client blonde and recommends the best products available to maintain the look. BLONDME offers at-home hair care products designed specifically to help clients rebuild and maintain the integrity of their hair after they receive their blonde treatment and leave the salon, inclusive of the All-Blondes Rich, Cool, and Detox ranges to address most blonde hair needs. Ian Mayer-Marszalek (@ianhairspray), Senior National Corporate Trainer PPS and ASK Manager for Schwarzkopf Professional USA says, “I’m completely obsessed with the new BLONDME Neutralizing Shampoo. The new violet pigment weight is more intense than before, so you get amazing cooler blonde vibes. Now, pairing the shampoo with the Neutralizing Leave in Spray Conditioner is a game changer! There’s actually micro silver glitter in the formula, so on top of more neutralization, your blonde TOTALLY sparkles. I can’t live without either one!”

my hair is going to turn out too damaged and processed. A result of dry, damaged, and over-processed hair is something that clients have worried about with a blonde coloring, especially after they leave the salon.

MYTH 4

Busting the myth:

BLONDME’s color products includes 3D Bond Creation technology which means the products that are lightening the client’s hair are also actively working to protect it at the same time, leaving the client with a healthier, stronger blonde look. The color application interlinks with the hair fibers to enforce strong structural bonds; in-salon care helps create new bonds and stabilizes the hair structure; and the homecare system maintains and strengthens the bonds between salon visits.

#BLONDESOFTHEWORLD campaign:

The what: Schwarzkopf Professional BLONDME and the global media company Refinery29 teamed up to launch the #BLONDESOFTHEWORLD campaign. The who: Diverse blondes from 9 different metropolises telling their personal blonde stories. The why: To celebrate the versatility of BLONDME color and to showcase all the different ways we can be blonde all over the world. The where:

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BLONDME’s

Relaunch

If you’re a stylist already using Schwarzkopf Professional’s BLONDME products, then they may look a little different from the products you’ve come to know and love. But rest assured the relaunch was designed to make the products more inclusive, easier to use in-salon, and the significant upgrades in the care line will help you take your clients blonder quicker, while still maintaining the integrity of the hair.

How it’s changed: BLONDME Care previously offered a range or products catering to warm, cool, and all blondes but has shifted focus to neutralizing, detoxifying, and adding moisture. Why it’s better: BLONDME Care wanted to satisfy the needs of specific hair types, ensuring that the product formula is neither too intense nor too light on any given hair type or color. Improved 3D-Bond Creation technology designed to complement BLONDME in-salon color products to protect the delicate structure of pre-lightened or natural blonde hair.

BLONDME Care for Neutralizing, Detoxifying, and Rich Ranges

How it’s changed: BLONDME’s Detox regimen previously only contained a shampoo and Vitamin C shot for in-salon care, and a shampoo for at-home care, but now both services include a mask for added purifying benefits. Why it’s better: With a lightening or lifting service, the hair cuticles may become brittle, leaving the hair prone to damage and dullness. The Detox Mask, which includes 3D Bond creation technology, creates denser bonds and stabilizes hair structure making for shinier, more protected hair between salon visits.

BLONDME Detox Mask for All Blondes

How it’s changed: BLONDME’s redesigned packaging includes a new iconic shape, upgraded packing materials for glass products, and product color coding. Why it’s better: Bottle caps are easier to use and the color coding for sub ranges make the products easier to distinguish during a busy salon day.

Updated premium packaging

4 tips for using

Schwarzkopf

BLONDME

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BLONDME’s

Relaunch

Schwarzkopf Professional USA Ambassador Carly Zanoni (@The.Blonde.Chronicles) says she loves using BLONDME for teasylights and she gives us her advice on how to maximize the benefits from BLONDME when creating this look. Follow along below to get the technique and her tips for the best results.

LIFT: BLONDME starting with 7 vol and moving to 25 vol for the last few foils (1:1.5) ROOT MELT: IGORA Vibrance 5-1, 7-1, 7-0 with 6 VOL MIDS & ENDS: IGORA Vibrance 9,5-5 and 9-1 with clear and 6 VOL

Stay away from heat: BLONDME is intense, and it’s recommended that you do not use heat with it.

Keep it in the BLONDME family: All of the bond builder technology is in the powder, but the developers contain added oils and minerals to balance the pH of the hair as it’s lifting so make sure to only use BLONDME developers.

DETOX DETOX DETOX: Have you ever opened up a foil with BLONDME to find that the lightener is runny? Chances are there was some sort of mineral buildup on the hair which messed with the chemical reaction taking place. Try the BLONDME detox system prior to lightening.

Plan for the expand: BLONDME tends to expand in the foil, so it’s best to plan for that. “I have accepted that BLONDME expands and I’ve stopped trying to prevent this. This is one of the most powerful lighteners I’ve ever used. Let it do it’s thing,” Zanoni says.

Zanoni created these teasylights with the below:

Addressing Blonde Misconceptions: Lightening a client’s hair safely remains one of the biggest concerns as a stylist, because we all know what overbleaching can do to hair. But these days, with so many products to fulfill every blonde wish a client might have, we know that bleaching and blonding aren’t the same thing. But there are plenty of misconceptions floating around what it means to be blonde. Taking the time to discuss client concerns as well as their hair history will help alleviate their fear of damage and upkeep while encouraging them to commit to the bold blonde looks they’re hoping for.

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