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Technology is Essential to
New 2020 Operations
STX Cloud offers a video consultation feature to ease the
magnitude that unexpected big change requests or color
correction could have on your already hectic day.
Stylists often spend 10 to 15 minutes consulting with a client,
browsing through photos to determine the exact shade of
blonde or precise length of cut she wants. With STX Cloud’s
video consultation, this can be done before the client’s
appointment in a video chat similar to Zoom—and just as
user friendly.
Stylists see the client’s profile during the video chat and have space on the side to make notes, which are saved as part of the client’s permanent information. Plus the video is recorded so the stylist can go back and reference it if needed.
Ideally, salons could conduct consultations at a set time every day—possibly in the morning before clients come in for services or the evening before. With consultations already completed, the rest of the day can be focused on services and sanitation.
STX Cloud developed the video consultation as a solution to a problem presented by COVID-19, but are already seeing how it could benefit salons long-term. Even before the pandemic, owners were seeing more and more clients eager to make their salon visit as efficient as possible, getting in and out quickly. With a video consultation completed before her visit, a stylist could have a client’s formula mixed and ready to go as soon as she sits in the chair.
Video Consultations
01
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In the past few years, progressive salons have been moving away from the traditional front desk and adapting technology to check clients in for appointments. Due to the pandemic, this technology has quickly become a necessity.
The STX Welcome app is a client-facing app that syncs with the STX Cloud software. Clients can download the app to manage their upcoming appointments, check in from their cars and much more.
Once a client completes their profile, they can now book their appointment on the app and check in remotely. When the client arrives at the salon, they click a button in the app, which notifies the salon they have arrived. The client waits in their car until they receive approval from the front desk or their stylist to come into the salon.
While it seems simple, this technology solves a big problem for salons—staying socially distant. With the ability to control the number of people in the business at any given moment, this app is giving owners another measure of safety.
You may be wondering … why not just have the client call the front desk or send their stylists a text? Some salons have done this, and it ends up creating more problems than solutions. Stylists are going to be very busy turning over the chair for the next guest. Imagine if all your 5 o’clock haircuts called at the same time for six different workers? It would be very chaotic. Simply have clients check in via the app and the the front desk can let them know when to come in.
The STX Welcome App does more than check in. Remotely checking in for an appointment is essential during COVID times, but the STX Welcome App is practical for all times. Clients can book their next appointment, view upcoming or past appointments, get directions to your business, call the business or share the app with a friend.
Remote Check In
02
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Cashless Payment
03
Online booking is no longer a luxury—it’s a necessity. If customers weren’t used to booking services and making purchases online before the pandemic hit, they are now. Booking an appointment online can be done via the STX Welcome App, on social media or directly from the salon’s website.
It also allows the salon to operate with fewer people at the front desk. To accommodate social distancing, salons are staying open longer hours and more days, and can no longer double book. Eliminating ancillary staff at the front desk is key to profitability.
Online booking is also fully customizable. Salon owners can decide which services they will allow on their online menus. Some businesses are creating a specific online booking menu for COVID-19 to make sure only essential services are offered (i.e. no blow dries or updos until they are caught up with color clients) or with new service durations to add time to clean or remove the double booking ability.
Worried adding online booking will be too complicated? STX Cloud provides its customers with a link unique to each business that can simply be added to your website, Facebook or other social media accounts.
This online booking link pulls data from the salon’s system on hours, services, stylists, booking intervals, etc., to provide clients with all the information they need. The interface only shows availability based on the times and dates you set up; not the whole schedule. Clients each create a username and password, and they’re off and running.
Whether you’re an owner of multiple locations, a boutique salon or an independent contractor, offering online booking is simple and a necessity—clients expect it.
Online Booking
04
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Table of Contents
1
Video
Consultation
2
Remote
Check-In
3
Cashless Payment
4
Online
Booking
5
Text and Email Reminders
6
Email Marketing
Get Demo
Being 10 steps aheads these days is imperative
to the success of a business. Communications
leading up to the appointment are important, but
the events immediately following the appointment
are also crucial. Thinking ahead of how to have
your clients pay for their services with minimal
contact can be achieved with requiring a Card On
File. STX Cloud offers the option to require a card
on file to book online (just like when you book a
hotel) or have your front desk collect it over the
phone to store to the guest’s Client Card.
The software creates a unique token for each client’s credit card, so the actual card number is not stored in the system. Once that card is on file, it can be charged to pay for their services with zero contact, and also charge for a no-show appointment.
STX Cloud also offers cashless pay options like Apple Pay and Android Pay. Want to create a touchless transaction? Salons can disable PINs on their credit card devices or waive the signature on transactions $500 or less, so clients never have to touch the devices. In today’s world of technology, there’s no reason a client should have to pass her card back and forth. There are many options for going cashless or touch-free.
05
Text and Email Reminders
Consumers have become so accustomed to getting text and email reminders for appointments that they can barely function without them. With STX Cloud, owners can set the time for reminders at what interval they want them to go out (48 hours, 24 hours, two hours, etc.). Owners have the power to update the reminders with custom details about how to check-in, new safety practices, and hyperlinks to your website with more details.
The ability to set it and forget it saves time communicating your check in practices with every single guest and your need for multiple people at the front desk.
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06
Email Marketing
More than ever, email is key to a salon’s marketing program. When owners were forced to shut down their businesses for months, email was their connection to their entire client database. It’s how they communicated information on curbside pickup, sanitation guidelines, new hours and more.
Because of email marketing, salons were able to generate revenue even while they weren’t open. Whether you’re creating a custom message or setting up regular email blasts, marketing is an important component of your software. It can also be integrated into a custom app, allowing clients to receive marketing messages directly through your salon’s app. Whether you’re communicating a Mother’s Day promo or a Coronavirus update, these communications drive your business’s growth and improve client retention.
Doing business in 2020 has presented new expenses and challenges that salon owners all over the country could have never anticipated. In recent months, owners find themselves tracking down PPE, decoding their state's new sanitation guidelines, completely revamping stylists’ schedules and adding 15 minutes and roughly $5 to each service. And they're juggling all of these tasks while re-scheduling six or more weeks of missed appointments.
While some obstacles at first seemed impossible to overcome, the salon industry—just like the rest of the world—soon realized technology is the key to successfully re-inventing business in the era of a pandemic.
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“In today’s world of technology, there’s no reason a client should have to pass her card back and forth.”
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