Absorbent Hygiene:
A Look 10 Years Ahead
THE PERSPECTIVES OF 120 INDUSTRY INSIDERS ACROSS THE GLOBE
The world of absorbent hygiene is always in flux, and especially now. From shifting demographics and rapid expansion in various regions and segments to the strong push to be more sustainable, many hygiene professionals see big changes on the horizon.
To get a general sense of the industry’s outlook, we surveyed 120 individuals connected to the absorbent hygiene industry. Respondents came from companies located in 10 countries* across North America, Europe, and Asia Pacific**. They included business managers, buyers, marketers, production team members, sales departments, R&D scientists, and others. Our respondents’ companies ranged in size from under 250 employees to over 5000. What follows are the highlights of these industry insiders’ perspectives for absorbent hygiene over the next 10 years.
EXPECTATIONS FOR MARKET CHANGE
Which segments will grow or decline, and by how much?
Which factors will contribute to this growth or decline?
Which changes do you expect to see for article producers?
What would you be willing to pay more for from your suppliers?
1
2
3
4
5
6
7
Globally, the only item to garner more than 50% who said ‘yes’ was biodegradable raw materials.
Other sustainable raw materials fell just below 50% who were willing to pay more.
Regionally, Western Europe considered all four options around sustainability to be of more value than did their counterparts elsewhere.
What would you be willing to pay more for from your suppliers?
Key points to note:
Those serving the Asia Pacific region valued a guaranteed supply chain substantially more than their counterparts based in North America and Europe.
Locally-made products were not of high value to any of the regions’ respondents.
However, Materials Engineers/R&D and Business Managers tended to think locally-made products were worth the added expense.
Click to see the data
Click to see the data
Click to see the data
Click to see the data
Materials Engineers/R&D Scientists had the highest rate of saying ‘yes’ to all sustainability categories.
Sustainability Managers seemed to place value on bio-based raw materials (60% answered yes). The other two options, biodegradable and industrially compostable, only garnered 40% each.
What Industry Insiders Are Thinking About
Changing Style
Preferences
Premium Features and Market Share Drivers
Regional Growth
Sustainability
About Bostik Hygiene
Final Take-Aways
68% predicted new players and brands will emerge.
67% anticipated a consolidation of producers.
59% expected more private label/retail brands.
Only 4% expected no change.
Which changes do you expect to see for article producers?
However, for Period Care the economy was ranked in the top three change drivers.
Regulations and E-commerce were considered the least significant factors in all three market categories.
Which factors will contribute to this growth or decline?
The next series of questions looked for the reasons they saw behind these changes. Respondents selected yes or no to Demographics, Economy, Regulations, Ecommerce, Consumer Preferences, and Sustainability.
Respondents predicted growth by almost a 4:1 margin for all categories.
However, they varied in the anticipated degree of change, with baby diapers tending toward slightly lower growth expectations.
Which segments will grow or decline, and by how much?
We used a series of questions to understand whether respondents expected growth or decline in baby care, period care and incontinence, and by how much.
Take a closer look at which factors were expected to affect category growth, either positively or negatively.
0
20
40
60
80
100
Guaranteed Supply Security
Biodegradable Raw Materials
Industrial Compostable Raw Materials
Bio-based Raw Materials
Sustainable Raw Materials
Locally Made Products
What Would You Be Willing To Pay More For?
Percent of Respondents
APAC
W. Europe
North America
20
40
60
80
100
20%+
16-20%
11-15%
6-10%
1-5%
1-5%
6-10%
11-15%
16-20%
Over 20%
Incontinence
Period Care
Baby Care
Expectations for Market Change
RESPONDENTS PREDICTING INCREASE OF
RESPONDENTS PREDICTING DECLINE OF
20
0
10
20
30
40
50
60
Percent of Respondents
No Changes
Privitisation
Consolidation
New Players
Expected Changes in Producers
0
10
20
30
40
50
60
70
80
Sustainability
Preferences
E-Commerce
Regulations
Economy
Demographics
Factors Affecting Growth in Baby Care
Increase Significantly
Decrease Significantly
Increase Moderately
Decrease Moderately
0
10
20
30
40
50
60
70
80
Sustainability
Preferences
E-Commerce
Regulations
Economy
Demographics
Factors Affecting Growth in Period Care
Percent of Respondents
0
10
20
30
40
50
60
70
80
Sustainability
Preferences
E-Commerce
Regulations
Economy
Demographics
Factors Affecting Growth in Incontinence
Percent of Respondents
While many in the absorbent hygiene industry expect changes to come, including an increased focus on various aspects of sustainability, over 80% believe that disposable products as we know them will continue to be used. And in fact, just under 80% believe there will be growth in the industry. From there, however, predictions become much more varied.
There was no strong consensus on a wide variety of topics, such as:
Which end-of-life options will be most common, or, indeed, have the greatest chance of success
The one thing that remains clear:
As the industry moves forward, improved corporate social responsibility is likely to remain a point of consideration for companies and consumers alike. By working together, the suppliers and manufacturers can explore options and build a viable path to ever-greater sustainability for the absorbent hygiene industry.
Which raw materials (excluding fossil-based products) do you expect will likely be used in absorbent hygiene products
Click to see the data
What change do you expect to see in reusable products for...?
Click to see the data
What are the top 2 reasons why your organisation is transitioning to more sustainable products?
Click to see the data
Click to see the data
How did COVID-19 affect the following…
What will drive increased market share for successful brand owners?
Click to see the data
How much more will consumers be willing to pay for premium features?
Click to see the data
Click to see the data
What premium features will rise in demand among consumers in 10 years?
What are the most popular incontinence product types now? In 10 years?
Click to see the data
What are the most popular period care product types now? In 10 years?
Click to see the data
Click to see the data
What are the most popular diapers product types now? In 10 years?
Within these regions, where do you foresee the most growth?
Click to see the data
Click to see the data
Which regions do you expect to grow most?
How will the industry change in the next ten years?
The survey began with an open-ended question to learn what topics were on the minds of our 120 respondents. Their responses were divided into 10 overall categories. The top three were:
Bostik delivers smart adhesive solutions simply, consistently, and collaboratively, wherever you are in the world. Applying our deep understanding of the hygiene market, we enable the creation of sustainable absorbent hygiene products, improve consumer satisfaction, and bring value to your operational and business objectives.
Bostik, a subsidiary of the Arkema Group and a global player in specialty adhesives for the construction, consumer, and industrial markets, develops innovative and multifunctional sealing and bonding solutions that have been shaping our daily lives for over 130 years. With annual sales of around € 11.5 billion, a presence in some 55 countries, and 21,100 employees worldwide, the company is committed to meeting the major ecological, energy, and technological challenges through its innovations. It is focused on continuous improvement and operational excellence to meet the expectations of its customers and partners. www.bostik.com
About Bostik, the adhesive solutions segment of Arkema
All information contained herein is believed to be accurate as of the date of publication, is provided “as-is” and is subject to change without notice. This is not a warranty, an agreement, or substitute for expert or professional advice. Bostik, Inc. (“Company”) expressly disclaims and assumes no liability for the use of the products or reliance on this information. It is the sole responsibility of the user to determine the suitability of any products for user’s application(s). NO WARRANTY OF FITNESS FOR ANY PARTICULAR PURPOSE OR ANY OTHER WARRANTY, EXPRESS OR IMPLIED (INCLUDING SUITABILITY FOR USE IN ANY MEDICAL DEVICE OR MEDICAL APPLICATION), IS MADE CONCERNING THE PRODUCTS OR THE INFORMATION PROVIDED HEREIN. The information provided relates only to the specific products designated herein and may not be valid where such products are used in combination with other materials or in any process. The performance of the product, its shelf life, and application characteristics depends on many variables, and changes in these variables can impact product performance. You are responsible to test the suitability of any product in advance for any intended use or application and before commercialization. Nothing herein shall be construed as a license for the use of any product in a manner that might infringe any patent and it should not be construed as an inducement to infringe any patent. Please carefully review the Safety Data Sheet for the product.
The Company adheres to a strict policy that applies to the use of any of its products in medical device applications. This policy can be found at https://www.arkema.com/global/en/social-responsibility/innovation-and-sustainable-solutions/responsible-product-management/medical-device-policy/ which is incorporated herein by reference and made a part hereof. Except as expressly authorized, the Company (i) has designated specific medical grade compositions for products used in medical device applications and Company products not so designated are not authorized for use in medical device applications and (ii) strictly prohibits the use of any of its products in medical device applications that are implanted in the body or in contact with bodily fluids or tissues for greater than 30 days. The Company does not design, manufacture and/or directly sell any medical devices. The Company does not co-design, or offer assistance to any purchaser of its products, in their design, manufacture and/or sale of products for medical devices. It is the sole responsibility of the manufacturer of medical devices to determine the suitability of all raw material, products and components, including any medical grade products, in order to ensure that the medical device is safe for end-use and complies with all applicable legal and regulatory requirements and to conduct all necessary tests and inspections. Published as of December 9th, 2022.
Legal Disclaimer
About
Bostik Hygiene
About Bostik, The Adhesive Solutions Segment Of Arkema
Legal
Disclaimer
UNITED STATES
Wauwatosa, WI
+1 414 774 2250
A dedicated Bostik team where you need it
0
5
10
15
20
25
30
35
40
INDIVIDUALS ON TOPIC
Market Decline
Personalisation
More Competition
No Change
Digitisation
Pricing
Regulations
Innovation
Market Growth
Sustainability
What Industry Insiders Are Thinking About
34%
Sustainability
Growth
28%
Innovation
14%
4% mentioned regulations
Of all the roles, business managers and buyers were most focused on sustainability.
Materials scientists/R&D, on the other hand, mentioned industry growth twice as often as sustainability.
Click to see the data
Which segments will grow or decline, and by how much?
The industry is evolving toward reusable items and a reduced carbon footprint.
Consumers and industries alike appreciate disposable products that produce less pollution and are better for the human body.
Future products will be more humanised.
How will the industry change in the next ten years?
Increase Significantly
Decrease Significantly
Increase Moderately
Decrease Moderately
Increase Significantly
Decrease Significantly
Increase Moderately
Decrease Moderately
The next series of questions asked which regions' respondents expected to see the most growth in general. We followed that up with questions about nations (or groups of nations) within those regions.
What product design changes will be used to make a more sustainable product?
Click to see the data
In 10 years, how do you expect renewable products to affect the market?
Click to see the data
In 10 years, what will be the leading end-of-life solution for AHPs?
Click to see the data
What operational changes will be considered to make a more sustainable product?
Click to see the data
How likely are disposable, absorbent hygiene products to still be used in 10 years?
Click to see the data
What do you see as the biggest challenges to composting and recycling as end-of-life options for absorbent hygiene products?
Click to see the data
How will the industry change in the next 10 years
What products, features, and materials will be in demand
Which types of reusable products would be most popular
North American respondents expected the use of disposable tape-style diapers to decline in favour of reusable pocket and pre-fold styles.
Those in Europe expected both disposable tape and reusable pocket styles to decline, in favour of reusable all-in-one and pre-fold styles.
APAC experts foresaw the use of disposable pant-style diapers to decline, with reusable all-in-one and pre-fold styles rising.
Respondents from smaller companies were more likely to predict a change toward reusable items.
All regions anticipate a shift toward reusable products. However, there are differing opinions regarding which will gain the most ground.
Most reusable diapers fall into one of three categories:
What are the most popular period care product types now? In 10 years?
Respondents in both North America and APAC expected disposable cups to gain market share, along with reusable cloth options.
In addition, these two groups both expected disposable pads to lose market share more than disposable tampons.
Conversely, those based in Europe expected reusable period underwear to steal market share from most other categories.
Respondents from smaller companies were more likely to predict a change toward reusable items.
The anticipated shift toward reusable products was also seen here, with one notable exception.
What are the most popular diapers product types now? In 10 years?
Pre-fold diapers are made from a rectangular piece of absorbent fabric (cotton and bamboo are common), divided into three sections. The middle section is the most absorbent. Pre-fold diapers require the user to fold and secure them in place with pins, fasteners, or diaper covers. They tend to be more affordable and dry quickly.
Respondents based in North America foresaw a rise in the use of pant-style products of both disposable and reusable types.
They predicted a large decline in disposable briefs, and a small decline in their reusable counterparts.
Conversely, their counterparts in Europe and Asia expected both disposable styles to decline, though both expect disposable pants to decline much less.
Experts in both Europe and Asia anticipated the popularity of reusable options to grow.
What are the most popular incontinence product types now? In 10 years?
0
10
20
30
40
50
In 10 Years
Now
Reusable Pocket
Reusable Prefold
Reusable All-in-One
Disposable Tape
Disposable Pant
Diapers in North America
0
5
10
15
20
25
30
35
In 10 Years
Now
Reusable Prefold
Reusable Pocket
Reusable All-in-one
Disposable Tape
Disposable Pant
Diapers in Western Europe
0
10
20
30
40
50
In 10 Years
Now
Reusable Prefold
Reusable Pocket
Reusable All-in-One
Disposable Tape
Disposable Pant
Diapers in Asia Pacific
Period Care in Western Europe
0
5
10
15
20
25
30
35
Reusable Underwear
Reusable Cups
Reusable Cloth
Disposable Cups
Disposable Tampons
Disposable Pads
In 10 Years
Now
0
10
20
30
40
50
Reusable Pants
Reusable Briefs
Disposable Pants
Disposable Briefs
Adult Incontinence in North America
In 10 Years
Now
Adult Incontinence in W. Europe
0
5
10
15
20
25
30
35
40
Reusable Pants
Reusable Briefs
Disposable Pants
Disposable Briefs
In 10 Years
Now
Adult Incontinence in Asia Pacific
0
5
10
15
20
25
30
35
40
Reusable Pants
Reusable Briefs
Disposable Pants
Disposable Briefs
In 10 Years
Now
Other Takeaways:
0
5
10
15
20
25
30
35
40
Reusable Underwear
Reusable Cups
Reusable Cloth
Disposable Cups
Disposable Tampons
Disposable Pads
Period Care in North America
In 10 Years
Now
0
5
10
15
20
25
30
35
40
Reusable Underwear
Reusable Cups
Reusable Cloth
Disposable Cups
Disposable Tampons
Disposable Pads
Period Care in Asia Pacific
In 10 Years
Now
Locally-made products were expected to be the least demanded feature.
Overall, opinions about what consumers will pay more for matched closely with each group’s answers regarding demand.
Sustainable materials were expected to gain share overall compared to other features; in all three regions, just over half of those predicting higher demand.
A similar expectation for end-of-life options was shared by 50% of those based in Europe and Asia Pacific. For those at North American companies, however, only 1 in 3 believed sustainable end-of-life options will rise in demand.
On average, about half believed demand for softness, odour prevention, and increased comfort will rise. However, those working for companies in Europe lagged well behind the others in this estimation.
What premium features will rise in demand among consumers in 10 years?
42% of respondents predicted consumers would be willing to pay no more than 20% extra for these features.
Conversely, more than a third believed they would pay more than 50% extra.
How much more will consumers be willing to pay for premium features?
New premium features were considered a success driver by 60% or more in each region.
Those based in Asia Pacific were almost twice as likely as those in North America to believe better packaging would be rewarded.
At 2:1, Asia Pacific respondents were most likely to predict a sales increase due to biodegradable raw materials.
Conversely, respondents based in North America were more likely than those elsewhere to focus on sustainable raw materials.
Respondents were able to select all factors that they believed applied. Notable items included:
What will drive increased market share for successful brand owners?
Asia was the most popular response when predicting growth potential, followed closely by Europe.
The options were North America, South America, Europe, Africa, and Asia. Respondents were allowed to select more than one.
Which regions do you expect to grow most?
North America
Respondents were allowed to select one or two options.
Within these regions, where do you foresee the most growth?
How did COVID-19 affect the following…
Global Sustainability Goals are the top motivation cited by all regions.
In North America, organisational goals are the second highest.
Western Europe was more likely to mention regulations than other regions.
The APAC region is the most likely to cite consumer demand and regional sustainability goals.
What are the top 2 reasons why your organisation is transitioning to more sustainable products?
Respondents, by a 4:1 margin, expect each of the three categories to show an increase in reusable products.
All three product categories received virtually the same breakdown.
Respondents were asked to make predictions for each of the three major market categories.
What change do you expect to see in reusable products for...?
Cotton was the most popular answer (65% overall).
Mechanically recycled materials were the next most expected (59% overall).
Chemically recycled materials and bamboo tied for third place. (52% overall).
Just under half expect to see banana leaf, hemp, mass balance, PLA, and seaweed as likely (42-48% overall).
Which raw materials (excluding fossil-based products) do you expect will likely be used in absorbent hygiene products
Almost 2/3 believed renewable products will remain a luxury alternative.
Less than 1 in 5 believed renewable products will replace petroleum-based products by 2033.
Slightly more than 1 in 5 anticipated no real change.
In 10 years, how do you expect renewable products to affect the market?
Repairable, partially disposable, and smaller products ranked very low (25-28%).
North America respondents led the group in selecting recyclable packaging, reusable products, and more efficient/longer use.
Conversely, those based in Asia Pacific were more likely than their counterparts elsewhere to consider reusable packaging, bulk packaging, thinner, smaller, and partially disposable products as likely design changes to improve sustainability.
What product design changes will be used to make a more sustainable product?
The top responses are:
What operational changes will be considered to make a more sustainable product?
Respondents each ranked the options 1-6. Results are based on a weighted average.
In 10 years, what will be the leading end-of-life solution for AHPs?
Interesting quotes
What do you see as the biggest challenges to composting and recycling as end-of-life options for absorbent hygiene products?
82% of respondents believed it likely that disposable products will still be used in 10 years.
More said ‘somewhat likely’ than those who believed it was ‘very likely’.
Only 4% rated it very unlikely.
How likely are disposable, absorbent hygiene products to still be used in 10 years?
Every respondent within one of these countries selected their own nation.
(Only 44% of survey participants responded.)
Europe
Respondents each selected only one region.
Africa
Respondents were allowed to select one or two options. Those who responded were the same individuals who predicted high growth in Africa.
South America
Respondents were allowed to select one or two options.
Chile
Paraguay
Peru
Asia
Respondents were allowed to select one or two options.
0%
20%
40%
60%
80%
100%
TOTAL GROUP
Digitisation
Innovation
Regulations
Personalisation
Sustainability
Growth
More Competition
Pricing
Decline
No Change
N/A
Other
Sustainability
Sales
Ops/Production
Materials/R&D
Marketing
Buyer
Business Manager
Respondents in companies with 1001-5000 employees had the highest focus on sustainability. Those with 250 or less and 251-500 were not far behind.
Employees of the largest companies were more likely to focus on growth than any other group, followed by those in the 501-1000 range.
Other Takeaways:
0
20
40
60
80
100
5000+
1001-5000
501-1000
250-500
1-250
Digitisation
Innovation
Regulations
Personalisation
Sustainability
Growth
More Competition
Pricing
Decline
No Change
N/A
*For simplicity, this report will treat all respondents as if they reside in the same country where the company for which they work is based.
**We recognise that certain regions are not represented in the response pool. Despite this data gap, we nonetheless find value in the results we received.
All-in-One (AIO) diapers are designed for maximum convenience. They consist of a waterproof outer layer and an absorbent inner layer, bonded together. While they are the the simplest to use, they can take longer to dry after washing.
All-in-One (AIO) Diapers
Pre-fold Diapers
Pocket Diapers
Pocket diapers consist of a waterproof outer shell with a moisture-wicking inner layer with a pocket designed to hold absorbent inserts. Typical insert materials include microfibre, bamboo, and hemp. Adding or removing layers allows the caregiver to customise absorbency to suit the baby’s absorbency needs. The trade-off for this flexibility is the added time to ready the diaper for use.
Number of Respondents
MEXICO
Naucalpan de Juarez
+52 55 21 22 72 50
BRAZIL
Sao Paulo
+55 11 3622 1979
ARGENTINA
Buenos Aires
+54 11 4784 6464
THE NETHERLANDS
Roosendaal
+31 165 590 590
EGYPT
Cairo
+20 2 3828 9100
CHINA
Shanghai
+86 21 60763100
JAPAN
Futamata, Yao, Osaka
+81 729 48 8286
Moderate and significant increases were by far the most common answers in all categories.
In each category, less than 12% of respondents noted a decrease of focus within their organisation.
57%
47%
43%
42%
31-36%
More efficient for longer use
Recyclable packaging
Reusable packaging
Reusable products
Thinner products and bulk packaging
In all regions, the top three were (#1) recycling, (#2) biodegradation, and (#3) industrial composting.
Respondents in Europe and APAC ranked home composting as #4.
North Americans overall placed landfill as #4.
Incineration was #5 by all regions.
Interesting responses for ‘other’ included:
For this open-ended question, we reviewed responses and divided them into seven basic categories.
Process complexity was the most selected answer, by nearly a 2:1 margin over the second-place option.
The difficulty in gaining public participation was cited next most often, again by a 2:1 margin over all other options.
Inconsistencies in the recycling line due to a long chain of third-party players that will have to work together to ensure all waste material reaches the composting and recycling streams.
One unexpected thought shared regarding alternatives that might be used instead:
0
20
40
60
80
100
95
90
85
80
75
70
65
60
55
50
45
40
35
30
25
20
15
10
5
UPCHARGE (%)
PERCENT OF RESPONDENTS
Respondents
At Least
How Much More Will Consumers Pay for Premium Features?
0
10
20
30
40
50
At Least 75% More
50-70% More
25-45% More
5-20% More
PERCENT OF RESPONDENTS
How much more will they pay?
0
10
20
30
40
50
60
70
80
Increased Comfort
Better Odour Prevention
Locally-made Products
Softer Products
Sustainable End-of-life Options
Sustainable Materials
APAC
W. Europe
North America
What Premium Features Will Rise in Demand?
0
10
20
30
40
50
60
70
80
New Premium Features
Better Packaging of Disposable AHPs
Increased Use of Biodegradable Raw Materials
Increased Use of Sustainable Raw Materials
APAC
W. Europe
North America
What Will Drive Success?
Many seemed unaware of the growth potential in Africa and India which is predicted by Euromonitor and others in the industry. However, this may be an artifact of our response pool’s focus in other regions.
87%
United States
49%
Canada
Breakdown by Respondent's Role
Breakdown by Company Size
...more policies set by the [U.S.] federal government in regards to the materials we use to make our product
0
20
40
60
80
100
Significant Increase
Moderate Increase
Moderate Decline
Significant Decline
Awareness of Circular Economy
Developments in Regulation
Innovation
Consumer Environmental Awareness
Organisational Focus
20
COVID-19's Impact on Key Areas of Focus
0
10
20
30
40
50
60
70
80
APAC
W. Europe
North America
My Organisation Is Not Transitioning
Organisational Goals
Regional Sustainability Goals
Global Sustainability Goals
Regulations
Consumer Demand
Top 2 Reasons for Making More Sustainable Products
0
20
40
60
80
Reusable Incontinence
Reusable Period Care
Reusable Diapers
Significant Increase
Moderate Increase
Moderate Decline
Significant Decline
20
Forecast for Reusable Products
0
10
20
APAC
W. Europe
North America
30
40
50
60
70
80
Chemically Recycled
Mechanically Recycled
Mass Balance
Banana Leaf
Bamboo
PLA
Seaweed
Hemp
Cotton
Considered Likely or Very Likely, by Region
61%
17%
17%
6%
The Renewable Market Will...
No Change, Due to Convenience
No Change, Due to Comfort
Replace Petroleum Raw Materials
Remain a Premium Alternative
0
APAC
W. Europe
North America
10
20
30
40
50
60
70
80
Reusable Packaging
Recyclable Packaging
Bulk Packaging
Repairable
Reusable
More Efficient/Longer Use
Partially Disposable
Thinner Products
Smaller Products
Product Design Changes for Improved Sustainability
0
APAC
W. Europe
North America
10
20
30
40
50
60
70
Local Production
Smaller Operational Footprint
Reusing Spoiled Products
Reusing Scrap
Decreased Waste/Scrap
Renewable Energy
Energy Efficient Equipment
Operational Changes That Will Be Considered
-50
-40
-30
-20
-10
0
10
20
30
40
50
60
70
80
Landfill
Incineration
Home Compost
Industrial Compost
Biodegrade
Recycle
Most likely End Of Life
0
5
10
15
20
25
30
Lacking Technology
Cost
True Sustainability
Infrastructure
Health Concerns
Public Participation
Process Complexity
Leading Challenges to Recycling and Composting
0
10
20
30
40
50
Very Unlikely
Somewhat Unlikely
Somewhat Likely
Very Likely
Disposable Absorbent Hygiene Products in 10 Years
19%
Mexico
(Only 51% of survey participants responded.)
(Only 18% of survey participants responded.)
(Only 17% of survey participants responded.)
49%
Canada
16%
Northern Europe
5%
Eastern Europe
79%
Western Europe
53%
North America
20%
South America
61%
Europe
63%
Asia
21%
Africa
7%
North Africa
4%
Western Africa
7%
Southern Africa
48%
East Africa
43%
Middle Africa
(Only 53% of survey participants responded.)
44%
Southeast Asia
41%
South Central Asia
13%
Central Asia
5%
Western Asia
68%
East asia
30%
Brazil
45%
Argentina
Bolivia
Ecuador
SurinamE
Venezuela
Colombia Guyana UrUguay
ColOmbia
Guyana
UrUguay
Bolivia
Ecuador
SurinamE
Venezuela
Chile
Peru
Paraguay
<15%
15%
20%
Respondents from Eurpoean companies in general predicted less growth across all three categories than their counterparts based elsewhere.
We also examined whether there was a difference in response based on the respondent's region.
Currently, the market penetration rate shows that customers are focusing on customised products, which can also boost the market in the future.
Greater focus on product sustainability, breakthroughs in absorbent materials
Disposable hygiene will become dissolvable items, thus saving on waste
Honestly, I really don't expect to see any type of changes in the market
Sterilisation of bacteria and viruses in the recycling process is a challenge
The main challenge companies and municipalities face when considering recycling options is establishing and planning for the infrastructure to collect and separate the waste.
The most challenging part of recycling and breaking down is the energy it produces, which creates more emissions in the environment.
0
20
40
60
80
100
Incontinence
Period Care
Baby Care
Percents Predicting Growth, by Region
APAC
North America
W. Europe
Sustainability and Personal Preferences were in the top three for all product categories.
Demographics were considered a leading factor for both Baby Care and Adult Incontinence, completing the top three.
Respondents could choose one or more of the following categories: locally made products, sustainable raw materials, bio-based raw materials, industrial compostable raw materials, biodegradable raw materials, and guaranteed supply security.
Key points to note:
See Question 3 in this Section 'How much more will consumer be willing to pay for premium features?' for more information.
1. Their organisation’s focus on sustainability
2. Consumer environmental awareness
3. Innovation
4. Developments in Regulation
5. Awareness of the Circular Economy
Respondents were invited to give their opinion in five categories:
?
?
?
?
A groundbreaking substance that can be applied directly to fabric
Pick-Up Service
Partial recycling/partial composting
Anaerobic digestion/conversion to fuel
©2023 Bostik, All rights reserved MT-23C16
FOLLOW US
Decreased scrap/waste
58%
Renewable utilities/energy
55%
Energy efficient equipment
52%
Reusing scrap
48%
Sustainability Continued
Contact Us
About Bostik
Take-Aways
7
Sustainability
6
Regional Growth
5
Premium Drivers
4
Product Styles
3
Market Changes
2
What Industry Insiders Are Thinking About
1
Home
CLOSE
MENU
MENU
About Bostik
Take-Aways
7
Sustainability
6
Regional Growth
5
Premium Drivers
4
Product Styles
3
Market Changes
2
What Industry Insiders Are Thinking About
1
Home
CLOSE
MENU
About Bostik
Take-Aways
7
Sustainability
6
Regional Growth
5
Premium Drivers
4
Product Styles
3
Market Changes
2
What Industry Insiders Are Thinking About
1
Home
CLOSE
MENU
About Bostik
Take-Aways
7
Sustainability
6
Regional Growth
5
Premium Drivers
4
Product Styles
3
Market Changes
2
What Industry Insiders Are Thinking About
1
Home
CLOSE
MENU
About Bostik
Take-Aways
7
Sustainability
6
Regional Growth
5
Premium Drivers
4
Product Styles
3
Market Changes
2
What Industry Insiders Are Thinking About
1
Home
CLOSE
MENU
About Bostik
Take-Aways
7
Sustainability
6
Regional Growth
5
Premium Drivers
4
Product Styles
3
Market Changes
2
What Industry Insiders Are Thinking About
1
Home
CLOSE
MENU
About Bostik
Take-Aways
7
Sustainability
6
Regional Growth
5
Premium Drivers
4
Product Styles
3
Market Changes
2
What Industry Insiders Are Thinking About
1
Home
CLOSE
MENU
About Bostik
Take-Aways
7
Sustainability
6
Regional Growth
5
Premium Drivers
4
Product Styles
3
Market Changes
2
What Industry Insiders Are Thinking About
1
Home
CLOSE
MENU
About Bostik
Take-Aways
7
Sustainability
6
Regional Growth
5
Premium Drivers
4
Product Styles
3
Market Changes
2
What Industry Insiders Are Thinking About
1
Home
CLOSE