Setting a clear ambition
The best innovators have a deep understanding of shifting customer priorities and explicity focus on a limited number of innovation domains where they have a right to win.
Establishing the right playing fields
Prioritizing performance management
Pushing project management
Developing talent and culture
Ready innovators complement clarity on medium-term ambition and playing fields with clear KPIs linked to incentives that reward both predictable, incremental progress and successful step-change innovation.
Top innovators set aspirational goals aligned with corporate strategy, along with specific value creation targets that inspire teams to invent better ways to serve customers and society.
Empowered, multidiscplinary teams accelerate innovation by bringing together external insights, a clear view of the company's strategic advantage, and technical know-how to realize compelling new value propositions.
Leaders foster a culture in which innovation roles have prestige and thoughtful challenges to the status quo are welcomed, ensuring that the best talent is tackling the most ambitious innovation challenges.