Organizations’ primary reason for pursuing RAI is to realize business benefits
Examples of business benefits
Improved employee recruiting and retention, particularly of digital workers
A culture of responsible innovation, supported by corporate purpose and values
Business benefits
Customer expectations
Risk mitigation
Regulatory compliance
Social responsibility
42%
20%
16%
14%
6%
STAGES OF MATURITY
ALL
Brand differentiation that leads to stronger customer relationships and, ultimately, higher sales
36%
19%
19%
11%
4%
LAGGING
45%
22%
12%
16%
4%
LEADING
36%
19%
19%
11%
4%
LAGGING
42%
20%
16%
14%
6%
ALL
Many organizations—35%— believe they have fully implemented an RAI program
Customer
expectations
Risk
mitigation
Regulatory
compliance
Social
responsibility
Improved employee recruiting and retention, particularly of digital workers
A culture of responsible innovation, supported by corporate purpose and values
20%
16%
14%
6%
36%
19%
19%
11%
4%
LAGGING
4%
16%
12%
22%
45%
LEADING
LAGGING
4%
11%
19%
19%
36%
42%
20%
16%
14%
6%
ALL