Thrive with talent
Get focused, fast, and flat
Let the data run through it
Flex how you make it
Engineer an ecosystem
Embrace always-on transformation
Organizing beyond great
Operating
beyond great
Growing
beyond great
Nine Strategies for Competing in the New Global Reality
2
don’t ship it
Stream it,
2
3
Refine your
global game
Grow selectively—rather than everywhere all at once—by choosing areas where the company can claim profitable market share, and grow in ways that are suitable for the local environment.
3
4
Supplement traditional value chains with dynamic new value webs that can create and deliver the solutions, outcomes, and experiences that customers crave.
4
6
Let the data
run through it
Build a global data architecture and analytical capabilities to underpin
the other eight strategies.
6
7
Get focused,
fast, and flat
Move away from the traditional organization model in favor of agile, customer-focused teams.
7
8
with talent
Thrive
8
9
Embrace always-on transformation
Become adept at pursuing multiple transformations on an ongoing basis instead of traditional one-and-done change initiatives. This strategy is essential for succeeding with the other eight.
9
1
5
Invest in high-tech local factories and delivery centers that, when combined with low-cost capacities, can quickly deliver customized offerings.
Flex how you
make it
5
1
Click on the plus signs to learn about the nine beyond-great strategies.
1
Create value for all stakeholders and gain competitive advantage by strategically reimagining core operations and striving for greater total societal impact.
Do Good,
Grow Beyond
2
Create customer advantage by complementing your physical or core offerings with compelling digital solutions and experiences.
Stream It,
Don’t Ship It
Embrace Always-on
Transformation
Reimagine the head, heart, and hands of transformation, focusing as much on culture, diversity, and customer obsession as on operations and processes.
9
Attract, inspire, and upskill the people who are capable of taking your company to the next level; embed purpose into recruitment and training.
Thrive
with Talent
8
Get Focused,
Build agile, collaborative, and digitally enabled teams; empower these teams to work in iterative sprints and to own their products.
Fast, Flat
7
Unlock new value pools, strengthen modeling techniques, and get closer to the customer by crafting data-advantaged operating models.
Run Through It
Let the Data
6
Flex How You
Rethink global delivery systems to maximize flexibility; combine traditional low-cost hubs with local high-tech centers that are modular and interchangeable.
Can Make It
5
Engineer an
Develop a digital ecosystem of partners to generate competitive advantage and deliver new value propositions to all participants.
Ecosystem
4
Grow global profitability through asset-light scaling and selective, deeply local strategies, extending core offerings to underserved markets.
Refine your
Global Name
3
Embrace Always-on
Transformation
Do Good,
Grow Beyond
Stream It,
Don’t Ship It
Refine Your
Global Name
Engineer an
Ecosystem
Flex How You
Can Make It
Let the Data
Run Through It
Get Focused,
Fast, Flat
Thrive
with Talent
Grow
Beyond
Operating
Beyond
Organizing
Beyond
1
2
3
4
5
6
7
8
9
How to Build Sustainable
Business Advantage in a
World Where Great Is No
Do good,
grow beyond
Do good,
grow beyond
Reimagine core operations to create value for all stakeholders— customers, employees, and the community—as well as shareholders.
Offer compelling digital solutions and experiences, not just physical products
or services.
Acquire, inspire, empower,
and upskill a digitally savvy, engaged workforce.
Stream it, don’t ship it
Refine your global game
Engineer an ecosystem
