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Good for: Establishing credibility and sustained impact. Our native ad format allows you to tell a specific story directly from your brand, ranging from launching new products or services to sharing thought leadership to recruiting for your organization.
Specs: 400-600 width png logo and two distinct sets of copy and photos for performance boosting: Ad copy and photo sets should consist of 35-60 words (word count varies by newsletter) and 600x600 jpg images, less than 10 words for CTA text with hyperlink.
Assets due: 4 business days prior to launch.
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Our most engaging ad experience. Includes prominent logo placement in the newsletter header, and customized native ad slots featuring copy, images without text or logos, and a link. Our Studio/B team will work with brands to create native ad units that optimize SEO for your brand while thoughtfully aligning tone and context with our editorial content.
Good for: Establishing thoughtful impact and driving to sponsored content.
Specs: 400-600 width png logo. Studio/B handles the rest.
Final creative must be approved by client 4 business days before launch.
Logo + Display
Includes prominent logo placement above the newsletter header and two display units: featuring a clear and simple design, brand logo, CTA, and link.
Good for: Building brand awareness while creating reach and driving site traffic.
Specs: 400-600 wide png logo, 2 ad units under 50kb file size (300x250 jpg & 728x90 jpg - preferred), and hyperlink.
Assets due: 4 business days prior to launch.
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Includes prominent logo placement in the newsletter header, and native ad slots for client-supplied copy aligning with established editorial style and tone of the newsletter, images without text or logo, and a hyperlink.
Good for: Establishing credibility and sustained impact. Our native ad format allows you to tell a specific story directly from your brand, ranging from launching new products or services to sharing thought leadership to recruiting for your organization.
Logo + Client-Supplied Native
Specs
Specs:
400-600 width png logo and two distinct sets of copy and photos for performance boosting: Ad copy and photo sets should consist of 35-60 words (word count varies by newsletter) and 600x600 jpg images, less than 10 words for CTA text with hyperlink.
Assets due 4 business days prior to launch.
Our most engaging ad experience. Includes prominent logo placement in the newsletter header, and customized native ad slots featuring copy, images without text or logos, and a link. Our Studio/B team will work with brands to create native ad units that optimize SEO for your brand while thoughtfully aligning tone and context with our editorial content.
Good for: Establishing thoughtful impact and driving to sponsored content.
Logo + Studio/B Native
Specs
Specs:
400-600 width png logo. Studio/B handles the rest.
Final creative must be approved by client 4 business days before launch.
Includes prominent logo placement above the newsletter header and two display units: featuring a clear and simple design, brand logo, CTA, and link.
Good for: Building brand awareness while creating reach and driving site traffic.
Logo + Display
Specs
Specs:
400-600 wide png logo, 2 ad units under 50kb file size (300x250 jpg & 728x90 jpg- preferred), and hyperlink.
Assets due 4 business days prior to launch.
Our newsletter sponsorships are thoughtfully designed to ensure your brand stands out and creates a connection with audiences. We offer a variety of advertising solutions that fit your specific business needs.
Newsletter Sponsorships
Our 30+ editorial newsletters cover a range of topics, reaching more than 2.5 million opt-in, engaged readers of The Boston Globe, Globe Rhode Island, and Boston.com newsrooms.
Why OUR Newsletters?
Business Decision Makers
Tech Professionals
Sports Enthusiasts
News BUFFS
Policy & Advocacy Leaders
Home Buyers
Travelers
Parents
Educators
Arts, Entertainment & Culture
Foodies
General Interest
Americans spend up to three hours every day in their work inboxes and another two hours checking personal email.
More than 60% of customers cite email as their preferred method of hearing from brands.*
Why Newsletters?
* Source: LiveIntent - June 2022, Influencer Marketing Hub - June 2022
Our newsletters demonstrate benchmark-breaking audience engagement.
Higher CTRs on our native newsletter units than standard ad units
2.5X
Average list size, ranging from 20k - 500k depending on newsletter
90,000
(Source: Hubspot)
Average newsletter open rate, comparedto 20-25%
for the industry average
39%
Trusted, award-winning journalism, delivered directly to readers where they are - in their inboxes.
Newsletter Sponsorships
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