Triggered Email Solution
Drives 21% of Revenue for
increase in emails
captured in the first
paid channel in terms of revenue driven
of total digital revenue
driven by Wunderkind
WANDER BEAUTY | CASE STUDY
Problem Wander Beauty was relying too heavily on paid channels and batch and blast to drive revenue.
Hypothesis Ezra knew from working with Wunderkind in the past that if he diversified his mix by increasing triggered email revenue he could scale the business more efficiently.
Results Within three months Wander Beauty saw a 7X increase in monthly opt-ins and triggered email was making up 21% of total digital revenue.
Whether they’re new to our site, or just need
a reminder to purchase a product in their cart, Wunderkind is able to serve one-to-one messages to each site visitor that convinces
them to come back and make a purchase.”
Director of eCommerce and Marketing, Wander Beauty
1 World Trade, Floor 74
New York, NY 10007
15 Alfred Place
London, WC1E 7EB, UK
In Search of a Personalized, Automated Solution
With all this in mind, Ezra had found his north star: find a vendor that can help them collect more emails, send more personalized outreach, and increase their triggered email revenue in time for the holidays a couple months away. Luckily for Ezra, he knew exactly the vendor to help. “When I was working for a previous eCommerce company, we used Wunderkind to help us scale our triggered efforts in a personalized way.”
And this idea of personalization was incredibly important to Wander. “Our brand objective is to meet our customers wherever they are in their lives. And our messaging needs to reflect that we’re here to support them whether they’re applying makeup in the office, on the train, or just before going out.” But they also wanted to take it a step beyond this. “We were primarily focusing on batch-and blast sends,” said Chasser. “While these reflected our branding, they didn’t speak to where our customers were in the sales funnel. We knew that this was losing us money and was a key reason why we brought on Wunderkind.” With December barrelling in, Wander Beauty launched with Wunderkind.
And the results? They didn’t disappoint.
Wunderkind Solutions Lead To Email Capture and Revenue Growth
“Within the first 3 months of running with Wunderkind, we saw a 7X increase in the amount of emails we captured versus the year prior,” said Chasser. “We were over the moon, we couldn’t have been happier. But the best part about it was what all of those
new emails allowed us to do.” With their CRM flush with new prospects, Wander Beauty was able to use Wunderkind to send one-to-one messages through email that spoke to where each customer was in the sales cycle.
Whether the visitor bounced off the home page or abandoned their cart, Wander was able to serve them personalized messaging that spoke to how each visitor interacted with their brand. “Instead of relying on batch-and blast, we were sending truly triggered outreach.” This new strategy led to Wunderkind driving 21% of total digital revenue
for Wander Beauty as they became the brand’s number one paid channel in terms of
revenue driven. “We were also able to grow the amount of pie that organic and triggered marketing were driving,” said Chasser. “Instead of only a third of our revenue it now
drives nearly 60%—and we couldn’t be happier with the ROI that’s resulted from that.”
Paid Media and Batch-and-Blasts Taking Too Much of The Pie
When Ezra Chasser joined Wander Beauty as their Director of eCommerce and Marketing, he was excited about all of the possibilities that existed to help the beauty brand expand in the market. He noticed that, while Wander had a loyal customer base, they were seeing too many of their sales come in through paid media efforts and batch-and-blast sends. With the holidays fast approaching, he knew this needed to be fixed.
“We were seeing about a third of our revenue coming from organic and triggered marketing efforts. In order to scale, I knew we had to find a way to grow these programs by collecting more emails so that they took a bigger piece of the pie,” said Chasser. “Beyond that, it would also save us a lot of money in our marketing spend because it would enable us to personalize outreach that didn’t hurt our ROI.”