Brigholme 2022
Business Development Marketing Strategic Accounts Human Resources Haworth / Brigholme Performance Brigholme Showroom
Business Development 2022
RE Organizations / RE Charities
Toronto CREW Member Chair of Outreach Committee Golf Committee Total of 5 events throughout the year
Golf Committee Member Women Behaving Boldly (November Event)
2022 Events - Key Participants
Lisa MacDonald (IA), Lucia DaBasio (LDB), Lori Urwin (HOK), Alexis Hur (PM), Lisa Dyck (JLL), Angelique (Canadian Tire), Colleen Baldwin (ScotiaBank), Carollee Turner (DPI)
Quarterly Roundtable
Ladies Golf Crew
Isabelle Talbot (Ray), Denise Mccallum (CBRE), Jane Juranek (IBI), Karen Kowal (Shaw), Christine Andrews (Ray)
Lead Group
Lisa Macdonal (AI), Karen Kowal (Shaw), Daniel McCague (JLL), Brett Twaits (Marant)
A&D
Brigholme's key focus with the A&D community for 2022 will include ongoing events to build designer relationships throughout the year.
A&D Firm Focuses
Office Opening March 2022 - Meet & Greet Event
Monthly Emails & Event Participant
Potential Office Event
Office Furniture For New Space & Haworth Tour March 16th.
MMoser
HOK
Figure3
SGH
Lemay
Regular Touchpoints
PM
JLL C&W - Sarina Zeppieri Colliers - Roxana Draghici AY - Arlene *MSA Intermarket on AY Offices CBRE - Ron Armstrong Turner Townsend - Rian Johnson Independents - Alexis Hur
GC
Govan Brown - Trevor Howie Vestacon - Jamie Oldfiels Marant - Brett Twaits DPI - Carolee Turner Pentacon - Sam Tucci
Brokers
Colliers - Mike King, Graeme Younge C&W - Jay LittleJohn, Julian Brandon, Katya Shabanova CBRE - Edward Seagram, Myah Ollek, Elaine Jenkins JLL - Michael Navo, Oliver Alves AY - Michael Linsday, Adam Walman
Upcoming Oppertunities
UPP - 90-100,000 SF 2024
NVIDIA - 55,000 SF
Dye Durham - 70,000 SF
Currently in Sublease. Brigholme is engaged with client and have already ordered furniture to add to their current mix.
Lease is almost signed. Brigholme is working with Haworth Global account to talk to client in San Francisco.
Isabelle at RAY doing test fits/feasibility.
Client is looking for space and close to signing. * Alexis Hur Consulting
Sephora - 25,000 SF
Jane at IBI is Brigholme's contact
Hicks Morley - 60,000 SF
Merging 2 offices. Currently talking to client in Boston
EF - 80,000 SF
MNP - 55,000 SF
Targert account strategy with Haworth / MMoser. Team is currently working on tender Due March 23rd.
PwC
Law Firm Future
Technology
Tory’s Macarthy Teatrault Folgers, Dentons Aird Berlis Lascner Slaght Goodmans Law Cassels Brock DLA Piper
Unity Tech Snowflake NVIDI Activision Blizzard
Marketing 2022
Q1 01 - 03 / 2022
Q2 04 - 06 / 2022
January
February
Aligning all Brigholme fonts to better fit with current presentations and documents being created.
March
Branding Reformat
Social Schedule
- Haworth Product Launch (Poppy 5 Star Guest W/ Tablet Arm) - Pink Products for Valentines Day - Heritage Event / Potluck (Stacy) - 2 Manufacturer Product Spotlights
Demo Chair Ceros Template
Demo Chair Ceros package including; - Cut Sheet - Link to DYO - Adjustment Video - Contact
- 2 Manufacturer Product Spotlights - New Haworth Finishes Spotlight - Ergo Tip -> Demo Chair Program
Website
Website Kick Off, Planning and Prelim Work
- 2022 Kick Off - 2 Manufacturer Product Spotlight
April
May
Wrap up website development and prepare all assets for launch
Ceros
- Document outlining all connectrac products (Kevin as the contact) - Update Technology Ceros to reflect new products in the workplace
Brigholme Newsletter
(Quarterly Newsletter) Topics Including - Feature Projects, Spark Article, New Product Launches, Focus on services.
A&D Initiative
Coffee Truck & Product Roadshow (Brigholme & Haworth)
- Haworth Product Launch (Maari 5 Star Chair W/ Tablet Arm) - Compose Echo Launch - Technology Spotlight - 2 Manufacturer Product Spotlights
- Haworth Product Launch (Zody II & Zody LX) - NeoCon July 13th -15th - 2 Manufacturer Product Spotlights
June
- Website Launch on all platforms - Assets for A&D Initiative - 2 Manufacturer Product Spotlights
Q3 07 - 09 / 2022
July
August
Paddle Boarding Event (Firm Specific)
Scavenger Hunt Kick Off (Different Manufactures) Tina & Kathy to plan with Manufacturers
Charcuterie Board Event (In Person)
Golf Events
- CoreNet Golf Event - NAIOP Golf Event
QR Code for each area of the office that is being redone (Library, Reception, Meeting Room) *VIrtual Showroom Tour look & feel
- 2 Manufacturer Product Spotlights - Assets for A&D Initiative - Golf Event Images
- CREW Golf Event Sept 9th - EVA’s Golf Event
September
- Photography on new office products - Spotlight on specific sections of the office - 2 Manufacturer Product Spotlights
- 2 Manufacturer Product Spotlights - Golf Event Images - Assets for A&D Initiative - ARIDO Awards
Q4 10 - 12 / 2022
October
Design
November
Holiday Card assets to be created Remi Award sponsor requirements
Pumpkin carving event at the Haworth Showroom
Stocking Event (Charity) *2 Stockings brought to Haworth Showroom to be decorated.
- 2 Manufacturer Product Spotlights - Remi Awards (Sponsor)
- Holiday Posts & Brigholme Closures - Assets for A&D Initiative - Holiday Lunch @ Brigholme - 2 Manufacturer Product Spotlights
December
- Halloween Post (Orange samples with pumpkins) - Assets for A&D Initiative - 2 Manufacturer Product Spotlights
Strategic Accounts 2022
RBC - Virginia / Caroline / Stacy / Joe / Kathy $8 Million
Goal - Re establish team
Team introductions for RBC / JLL / T&T / Haworth and Brigholme - March 2022- driven thru Amar /JLL & Sam RBC Review and inform of new contract – internal review / cheat sheet March 2022 Re establish Ergo programs – Kathy / Chris Brown
Improve communication and awareness within RBC – on site min 2x a week once back in office (estimated to be April 2022)
Establish monthly meeting with CRE team – Sam / Gina / Chris – Kathy Attend bi monthly update meetings RBC / Virginia/Joe /Kathy/Stacy/ Cheryl/ Robert Attend QBR – Joe / Kathy /Stacy Continue monthly lunches with Tina DeLuca Re establish monthly lunch with Maria Downing Confirm / organize attendance for Neocon Focused on helping Amar and JLL Cathy Wardlaw just joined T&T – will engage to understand her role
George Brown - Toni / Chieyoon / Darren / Julie / Kathy $2 Million
Goal - Establish routine / Get next large build
Establish regular program with new CRE /facilities team (monthly in person) Create /establish strength with Sue Maynard, interim director - CC Sue on all initiatives Deliver Social Spaces presentation Meet fact to face with consultants at Architecture Counsel Establish on site meeting schedule with Chieyoon and Toni Creating a standards manual Asking to meet with Sunil to confirm intention with Arbour Building Creating a focused plan for both Architectural Counsel and Moryiama & Teshima Create a focused sustainability program for George Brown – re arbour bldg. - Invite all possible to any/all sustainability initiatives - Trying to get a contact at Natural Resources Canada – granted 4.1 mil to the building
Ukrainian Credit Union - Toni / Julie / Kathy
Goal - Re establish trust / get new head office - Spring 2023 install
Face to face team introductions with LDB Design Face to Face meeting with Alison - introduce Toni and Lorraine Find CoreNet or other relevant seminar for Alison to attend Reach out to understand how we can help in this time of war?
Air Canada - Toni / Chieyoon / Julie / Kathy $250K
Goal - Re establish trust
Introduce Toni Verches to Nathalie and Deepti and site managers Get tour of queen street office for Toni Attend QBR – Joe / Kathy /Stacy Respond to PBA content in all 2019 installed products
Crozier - Todd / Chieyoon / Julie / Kathy $300K
Introduce SDI into the account to support current in house design Have SDI create plan for Collingwood office and two other locations not yet identified Establish service contract beyond product
Cooperators - Laura / Amie / Kathy $1.5 Million
Continue monthly calls with CRE – PM group - Focus on Vanessa and Chris Continue to update and seek consultation from HOK – Trevor and Crystal - Lei Lei to stay engaged with HOK Bring in Ergotron through seed program, sample both HOK and Cooperators Jet trip to HQ – to see Pergola and more – interest is in Pergola - Intent is to bring through - social spaces / alternate ways of working – continuing the theme of districts ( needs to be spring before its too late ) - Or use Neocon Introduce echo / jasper Introduce Green standards as part of our approach to the guelph rebuild
Goal - Increase product mix – take on more than seating in Guelph re do
Canada Life - Laura / Chieyoon / Julie / Kathy
Re-align with Canada Life leadership - discuss Winnipeg trip for Laura and Kathy Split the account into two - Day to day – with opps & client service - Projects – Laura / Chieyoon Confirm who will be attending NeoCon and step up tours for appropriate manufacturers
VOR - All Sales / Julie / Kathy $5 Million
Complete and introduce new contract Create A&D strategy Create PM strategy Establish email campaign - min quarterly Bring A&D together for round table discussion at Haworth Brampton Courthouse – in pursuit of phase 2/3/4 - Working with GC to push award and 4th phase Target – city of Vaughan, Children’s Aid, MAG, Brampton
Peel Police - Virginia / Toni / Evelyn / Julie / Kathy $750K
Goal - Develop trust & routine
Working through increases with purchasing at Peel Region Pushing to begin inventory / service contract Begin transition from Virginia to Toni Quarterly performance review meetings to begin in April - To include Toni, Kathy, Julie
Symcor - Virginia/ Julie / Kathy $750K
Goal - Gain more business through PM firms
Human Resources 2022
Employee Headcount
New Hires
Ray Turuta - Design Cons Rita Aprile - Client Service RBC Team Toni Verches - Account Manager Alex Milos - Project Manager Andrew Healy - Operations Director
Current Open Roles
Tender Response Specialist A&D Business Development HR Manager Sr. Account Manager (2)
Internal Promotion
Harveer Randhawa - Design Ancillary Specialist
2019 58
Nov 2020 37
2021 38
March 2022 40
Employee Investment
Focusing on Training & Development thru Elevate Bench-Strength Development Focus on Developing our Installation Partnerships
Jr. Account Manager (2) Design Manager Client Service (2)
Haworth / Brigholme Performance
The Positive
Opportunities for Action
One Touch Team is receiving positive feedback from the group
Very Responsiveness, Knowledgeable, and Helpful. Excellent resource for the Design Team
Tailored Solution Process Enhancements
Easier to request help and receive clarity on complicated product and applications
Support of Kristina our Day to Day rep has been wonderful through the recent performance failure.
Leadtimes are starting to head in the right direction.
The Overdue continues to be heavy and difficult to manage. Significant additional time is required to manage the affects of late product. Currently running roughly 80+ lines of product on the overdue daily.
Carriers are struggling as well. An industry issue. However managing LTL shipments seem to become more complicated than we used to experience. Our team has been working with Logistics directly.
The Haworth truck track App works well, however there are circumstances where it is not available to us due to carrier assignment, those situations need to be addressed.
Quality issues are on the rise. Three areas to focus on:
Concealed Damage Transportation Damage Wrong product, correct box/label
We’ve struggled with backordered and late product delivering to wrong addresses or to site. This has happened when we are already off the site.
Request has been submitted to Haworth to evaluate the current $55/hr rate for warranty reimbursement.
Brigholme Showroom Update 2022
Boardroom
Executive Office
Reception
Meeting Room
Library
Lunch Room
