Better tools to increase employee engagement and make your job (a little) easier.
This year, we've made an investment in tools to help our clients plan their benefit awareness campaigns. This site offers three ways to promote your benefit.
Awareness and Engagement
Your Program Details
Campaigns
Recommended Campaigns
Start of year Get your support team in place
Summer Care Are you ready ?
Back to School Lorem Ipsum
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Monthly Communication
WELCOME
Supporting your employees and their families every day is our honor and mission.
Every day, thousands of Bright Horizons employees go to work with one singular goal: to help people to achieve their potential – at work and at home. Every day, we get to see the power of the Bright Horizons employee benefits in action for families, children, and adult learners. We're pleased to bring you this resource and tool to help more people feel supported in their workplace.
New FOr 2023
Best practice launch campaigns to drive awareness and engagement. Plus campaigns to segment your employee base with targeted messaging.
We are introducing benefit fact sheets with your company's specific program details, available for you to download and send out.
Engaging multi-channel pre-packaged campaigns that include seasonally relevant messages.
Promote your benefits with engaging multi-channel campaigns: We have engaging creative campaigns around seasonal needs to drive utilization. Get customized benefit fact sheets, posters, and direct mail pieces: Sometimes you just need a poster or flyer that describes the benefit and your program details. New this year, we've added these marketing pieces to help you get the word out. Specialty and Launch: We've developed pre-packaged campaigns to help you successfully launch your new Bright Horizons benefits.
Public Relations
EdAssist Recommended Promotion Calendar
THIS IS YOUR YEAR
Newsletter: You're Unstoppable! The Power of Education (January 26)
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Monitor Graphic
Social
Flyer
Where do you want to be in five years? It's a question everyone asks when you interview for a job. The difference here is that we actually help you get there through education benefits that build your skills and get you closer to your dreams. Whatever they may be.
It's Go Time. Get Your Applications in.
Q2 EdAssist
Make Your First Day of School Today: Go back to school for less than you think. (April 19)
Your Co-Workers Are Building Skills. You Can Too. Every day, a working adult decides to do something bold - pursue education to improve their careers, their futures and lives. What's stopping you? With your benefits, you get access to discounted or no-cost degrees, certifications and more.
Get Applications Ready
Go Back To School
New Year. New Plan.
JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC
Campaign Elements
NEW BENEFIT year Synchs with new year's resolutions and performance evaluation season Encourages professional development and engagement in education benefits
Scroll for details
For Higher Education: Peak Season for College Applications (among non-traditional Students) Create Urgency of Action
Campaign Goals
Q1 EdAssist
Newsletter: Top 5 Ways To Move Your Career Forward. Education gives you the power. (March 14)
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Newsletter: Think You Don't Have Time for School? Think again. Your future won't wait another minute. (May 9)
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Put Some Carpe In Your Diem! You're eligible for education benefits! Seize the day! (February 21)
Make Your First Day of School Today: Go back to school for less than you think. (June 13 )
View Healthcare VERSIONS
THEMATIC
SPECIALITY AND LAUNCH
Q4 EdAssist
Make Your First Day of School Today: Go back to school for less than you think.
Email
Think School is Just for Kids? Think Again. Adult learning isn’t the school you remember from yesterday — fast, low-cost education is just right for today. EdAssist by Bright Horizons® gives you flexible programs for busy healthcare professionals, low-cost and debt-free options, support to make it all happen, and more.
Your Future Self Just Called — They Said Thank You
Q3 EdAssist
Newsletter - July 31
Your Future Self Just Called — They Said Thank You Ready to get ahead in your career? EdAssist by Bright Horizons® has everything you need to take the next step.
Email 2 - August 10
Newsletter - September 14
Your Future Self Just Called — They Said Thank You Ready to get ahead in your career? Your EdAssist by Bright Horizons® benefit has everything busy healthcare workers need to take the next step. Affordable degree options; flexible programs that fit busy healthcare schedules; and easy-access resources to keep you in-the-know on industry updates and career opportunities.
Nursing Appreciation Week
Available in April (For May)
Fastrack
Available Monthly May-July
Coming Soon (Q2)
Career Pathway Spotlight: RN to BSN
Public Service Loan Forgiveness
Spotlight Career PathWay: RN To BSN This campaign encourages working nurses to purse their BSN and highlights key levers: greater opportunity for career and educational mobility, more opportunities for personal and professional development, convenience and flexible options. Timing: Coming Soon (Q2)
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Frontline Workers (Healthcare) They represent about 50% of all healthcare workers and “best practice” employers view their frontline employees as critical for business impact and quality of care. This campaign invites FLW to explore flexible learning models: Onsite, online, and accelerated learning options. Timing: Coming Soon!
Nursing Appreciation National Nurses Day is held annually on May 6 which marks the beginning of National Nurses Week. This campaign is a month long celebration that recognizes your working nurse students and graduates. Timing: Nursing Appreciation is May 6 - 12 2023 Materials provided in April.
Public Service Loan Forgiveness An important benefit to healthcare workers, EdAssist makes it easy for employees to submit their paperwork for loan forgiveness Timing: Coming Soon
Frontline Workers (Retail and QuickServe)
Coming Soon
Frontline Workers (Corporate Upskill)
Diversity, Equity, Inclusion The Power of Education
No Cost Degrees
DEI: The Power of Education Many companies we work with use education benefits to power their DEI goals. We are working on developing a specific campaign to address the barriers to education to encourage engagement. Timing: Coming Soon
No Cost Degrees Many of our clients offere essentially a no-out-of-pocket degree program, with high tuition caps. Get the word out with this engaging campaign to promote your free education benefit.. Timing: Coming Soon
Frontline Workers (Corporate) Encouraging your existing workforce to pursue upskilling programs - both degree and non-degree education - is a great way to retain employees, offer professional development and career advancement. EdAssist has flexible options to help your employees move into high demand roles within your company. Timing: Coming Soon!
Frontline: Retail and Quick Serve In the war for talent, education benefits are a secret weapon. Employees who take advantage of a company’s free or discounted degrees are 3.5 times more likely to stay with the company and seven times more likely to move up into management. It also cuts down on student debt while advancing the long-term well-being of employees. This campaign motivates and inspires employees to start. Timing: Coming Soon
Overcoming Barriers
Frontline Workers (Healthcare Edition)
Available in March
Newly Eligible
Family Care
Education Support
Family Support Marketplace
TUTORING
EDASSIST
COLLEGE COACH
EdAssist Fact Sheet interactive PDF
This fact sheet contains helpful information about your specific program, including details about what is included, frequently asked questions, your unique link to activate the benefit and QR code, how to use the benefit and more.
Edassist Direct Mail
Edassist Breakroom and Common Area Posters
Use these posters in high visibility spaces to create awareness of employee benefits as needed. (Kitchens, breakrooms, mailrooms, cafeterias and copy machines)
Intranet banner
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EDassist Direct MAIL PostCard
Direct marketing is an effective way to create awareness of your benefits by targeting segments of your employee base with relevant message. Talk to us about creating a direct marketing campaign.
SoCIAL CHANNEL CONTENT
From strategy to creative assets, we help you leverage your internal and external social channels to communicate your education benefits to your employees.
EDUCATIONal Support
HEALTHCARE
SEGMENTATION
LAUNCH
We partner with clients to "communicate externally to communicate internally." Our team can work with your agencies and internal communications team to create external buzz and promote your company as a leader in education benefits.
