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Better tools to increase employee engagement and make your job (a little) easier.

This year, we've made an investment in tools to help our clients plan their benefit awareness campaigns. This site offers three ways to promote your benefit.

Specialty and Launch

Your Program Details

Campaigns

Recommended Campaigns

Start of year Get your support team in place

Summer Care Are you ready ?

Back to School Lorem Ipsum

Monthly Communication

WELCOME

Supporting your employees and their families every day is our honor and mission.

Every day, thousands of Bright Horizons employees go to work with one singular goal: to help people to achieve their potential – at work and at home. Every day, we get to see the power of the Bright Horizons employee benefits in action for families, children, and adult learners. We're pleased to bring you this resource and tool to help more people feel supported in their workplace.

New FOr 2023

Best practice launch campaigns to drive awareness and engagement. Plus campaigns to segment your employee base with targeted messaging.

We are introducing benefit fact sheets with your company's specific program details, available for you to download and send out.

Engaging multi-channel pre-packaged campaigns that include seasonally relevant messages.

Promote your benefits with engaging multi-channel campaigns: We have engaging creative campaigns around seasonal needs to drive utilization. Get customized benefit fact sheets, posters, and direct mail pieces: Sometimes you just need a poster or flyer that describes the benefit and your program details. New this year, we've added these marketing pieces to help you get the word out. Specialty and Launch: We've developed pre-packaged campaigns to help you successfully launch your new Bright Horizons benefits.

Public Relations

Your Program Details

Awareness and Engagement

Campaigns

WELCOME

It's Go Time. Get Your Applications in.

Q2 EdAssist

JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC

Get Applications Ready

Go Back To School

New Year. New Plan.

EdAssist Recommended Promotion Calendar

Make Your First Day of School Today: Go back to school for less than you think. (April 19)

Email 1

Monitor Graphic

Social

Your Co-Workers Are Building Skills. You Can Too. Every day, a working adult decides to do something bold - pursue education to improve their careers, their futures and lives. What's stopping you? With your benefits, you get access to discounted or no-cost degrees, certifications and more.

Flyer

Make Your First Day of School Today: Go back to school for less than you think. (June 13 )

Email 3

Campaign Elements

Campaign Goals

For Higher Education: Peak Season for College Applications (among non-traditional Students) Create Urgency of Action

Scroll for details

Newsletter: Think You Don't Have Time for School? Think again. Your future won't wait another minute. (May 9)

Email 2

View Healthcare VERSIONS

Monitor Graphic

Social

Flyer

Where do you want to be in five years? It's a question everyone asks when you interview for a job. The difference here is that we actually help you get there through education benefits that build your skills and get you closer to your dreams. Whatever they may be.

Newsletter: You're Unstoppable! The Power of Education (January 26)

Email 1

Put Some Carpe In Your Diem! You're eligible for education benefits! Seize the day! (February 21)

Email 2

Newsletter Top 5 Ways To Move Your Career Forward. Education gives you the power. (March 14)

Email 3

Campaign Elements

Scroll for details

NEW BENEFIT year Synchs with new year's resolutions and performance evaluation season Encourages professional development and engagement in education benefits

Campaign Goals

THIS IS YOUR YEAR

Q1 EdAssist

JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC

Get Applications Ready

Go Back To School

New Year. New Plan.

EdAssist Recommended Promotion Calendar

SPECIALITY AND LAUNCH

THEMATIC

SPECIALITY AND LAUNCH

THEMATIC

Public Relations

Your Program Details

Awareness and Engagement

Campaigns

WELCOME

It's Go Time. Get Your Applications in.

Q4 EdAssist

JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC

Get Applications Ready

Go Back To School

New Year. New Plan.

EdAssist Recommended Promotion Calendar

Campaign Elements

Campaign Goals

For Higher Education: Peak Season for College Applications (among non-traditional Students) Create Urgency of Action

Scroll for details

View Healthcare VERSIONS

Your Future Self Just Called — They Said Thank You

Q3 EdAssist

JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC

Get Applications Ready

Go Back To School

New Year. New Plan.

EdAssist Recommended Promotion Calendar

Campaign Goals

For Higher Education: Peak Season for College Applications (among non-traditional Students) Create Urgency of Action

Scroll for details

Newsletter: Think You Don't Have Time for School? Think again. Your future won't wait another minute. (May 9)

Email 2

View Healthcare VERSIONS

Make Your First Day of School Today: Go back to school for less than you think.

Newsletter - July 31

Your Future Self Just Called — They Said Thank You Ready to get ahead in your career? Your EdAssist by Bright Horizons® benefit can help you take the next step.

Email 2 - August 10

Make Your First Day of School Today: Go back to school for less than you think.

Newsletter - September 14

Monitor Graphic

Social

Your Future Self Just Called — They Said Thank You Ready to get ahead in your career? Your EdAssist by Bright Horizons® benefit can help you take the next step. Affordable degree options; flexible programs that fit any schedule; and easy-access resources to keep you in-the-know on industry updates and career opportunities.

Flyer

Make Your First Day of School Today: Go back to school for less than you think. (June 13 )

Email 3

Campaign Elements - Non Healthcare

Make Your First Day of School Today: Go back to school for less than you think.

Email - October 18

Make Your First Day of School Today: Go back to school for less than you think.

Email - November 15

Make Your First Day of School Today: Go back to school for less than you think.

Email - December 20

Social

Think School is Just for Kids? Think Again. Adult learning isn’t the school you remember from yesterday — fast, low-cost education is just right for today. EdAssist by Bright Horizons® gives you flexible programs for busy working adults, low-cost and debt-free options, support to make it all happen, and more.

Monitor Graphic

Flyer

Coming Soon (Q2)

Public Service Loan Forgiveness

Frontline Workers (Retail and QuickServe)

Coming Soon

Frontline Workers (Corporate Upskill)

Coming Soon

Diversity, Equity, Inclusion The Power of Education

Coming Soon

Overcoming Barriers

Public Service Loan Forgiveness An important benefit to healthcare workers, EdAssist makes it easy for employees to submit their paperwork for loan forgiveness Timing: Coming Soon

DEI: The Power of Education Many companies we work with use education benefits to power their DEI goals. We are working on developing a specific campaign to address the barriers to education to encourage engagement. Timing: Coming Soon

Overcoming Barriers We understand that adult learners face barriers such as time, money, motivation and choice. Our campaign addresses these and provides your employees, solutions to progress in their careers with their EdAssist benefit, as it works to help them overcome the barriers to success .

Frontline Workers (Corporate) Encouraging your existing workforce to pursue upskilling programs - both degree and non-degree education - is a great way to retain employees, offer professional development and career advancement. EdAssist has flexible options to help your employees move into high demand roles within your company. Timing: Coming Soon!

Frontline: Retail and Quick Serve In the war for talent, education benefits are a secret weapon. Employees who take advantage of a company’s free or discounted degrees are 3.5 times more likely to stay with the company and seven times more likely to move up into management. It also cuts down on student debt while advancing the long-term well-being of employees. This campaign motivates and inspires employees to start. Timing: Coming Soon

SPECIALITY AND LAUNCH

THEMATIC

SPECIALITY AND LAUNCH

THEMATIC

Fastrack

Available Monthly May-July

Public Relations

Your Program Details

Awareness and Engagement

Campaigns

WELCOME

EdAssist Fact Sheet interactive PDF

This fact sheet contains helpful information about your specific program, including details about what is included, frequently asked questions, your unique link to activate the benefit and QR code, how to use the benefit and more.

Edassist Direct Mail

SoCIAL CHANNEL CONTENT

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Edassist Direct Mail

Intranet banner

Edassist Direct Mail

EDassist Direct MAIL PostCard

Direct marketing is an effective way to create awareness of your benefits by targeting segments of your employee base with relevant message. Talk to us about creating a direct marketing campaign.

Edassist Breakroom and Common Area Posters

Use these posters in high visibility spaces to create awareness of employee benefits as needed. (Kitchens, breakrooms, mailrooms, cafeterias and copy machines)

Public Relations

Your Program Details

Awareness and Engagement

Campaigns

WELCOME

Public Relations

Your Program Details

Awareness and Engagement

Campaigns

WELCOME

These assets look to summarize your program in a way that's helpful for you to share with your employees.

Program Details

EDASSIST

Family Care

EDUCATIONal Support

Family Support Marketplace

HEALTHCARE

SEGMENTATION

LAUNCH

HEALTHCARE

SEGMENTATION

LAUNCH

We partner with clients to "communicate externally to communicate internally." Our team can work with your agencies and internal communications team to create external buzz and promote your company as a leader in education benefits.

Public Relations

Your Program Details

Awareness and Engagement

Campaigns

WELCOME