Newsletter June

Marketing Summit – June 22nd – June 23rd

Looking forward to seeing all of you in just a few weeks. The agenda is shaping up nicely and will be sent out to the team, the week of the summit. The hours of the meeting are 10:00am – 5:00pm, EDT on Thursday, and 10:00am – 3:30pm, EDT on Friday. Get ready to participate in informative and fun sessions that are Powered by HEART.

A Few Words From Priya

I wrote an article recently on – I heard from many of you on how this resonated with you. The rise of Omicron, Russia’s invasion of Ukraine, inflation, recession, political unrest –– the last 12 months have been characterized by instability and insecurity, crisis after crisis. Within our own microcosm of Bright Horizons and Marketing we have seen a lot of change for the past 18 months and perhaps can be characterized as a permacrisis too :) But what strikes me is that, despite all of that change and turmoil, we rose to the challenge. We came out/ are coming out the other side in new and unexpected ways. And we learned and grew. We’re just not giving ourselves enough credit for how well we’ve done!

Values Winner

Brittney Melvin has “Spotted” Michelle McGowan as our “We are always evolving?” values winner for May! “Michelle is always problem solving to ensure projects get executed smoothly and in a timely manner.” Michelle has won a $25 Gift Card for shining her bright light on what it means to be “Always Evolving”. Congratulations!

Feel Good Stories

T-Mobile produced a highlight video about the education programs they provide their employees and Ed Assist powers. Do you have a feel good story or video you would like to share? Email:

JUNE LUNCH & LEARN June 15th | 12pm EDT

JUNE VALUE SESSION June 6th | 3pm EDT

We have two informative mini-sessions. First, join Becky Chandler, VP/GM Strategic & Enterprise Initiatives as she leads a discussion on the use of cookie banners and ensuring the consumer tracking technologies are privacy-compliant. Then, Lauren Wegner, Senior Director, Content Marketing and Kevin Robinson, Director of Social Media will share what they have been working on from a content & social perspective.

We build process to work for the org. Not ourselves. Join Marta Melo, Director of Marketing, and Vidya Venkat, Managing Senior Director for a value session on June 6th. • Be prepared to discuss the norms and behaviors associated with this value • Join in this interactive session by watching a video, playing a game, or chatting with your colleagues

Birthdays

Anniversaries

Thomas Worthington Hollie Bentley Jasmine Agati Sarah Norell Catherine Van Evans Matt Reardon Jack Paster Brittney Melvin Priya Krishnan John Kelly Catherine Demirhisar Michelle Samuelson Latifah Corrigan-Baptist Kimra Combs Lisa Heine

Designer Enrollment Manager Enrollment Manager Division Marketing Manager VP, Digital & Marketing Services Digital Content Producer Director, Digital Marketing Manager, Digital Marketing Chief Digital & Transformation Officer Manager, Client Engagement Manager, Marketing Sr Mngr, Integrated Account Mngmt Enrollment Manager Division Marketing Manager Client Marketing Manager

6/01 6/02 6/03 6/04 6/06 6/09 6/11 6/12 6/14 6/18 6/18 6/21 6/22 6/24 6/29

Heather Irmer Jessica Molnar Rebecca Hollander Jacob Connelly Titaya Chophel Denise Hall

Enrollment Manager Manager, Marketing Automation SVP, Business Development – SC Marketing Specialist Manager, Marketing Client Marketing Manager

6/01/2021 6/07/2021 6/07/2021 6/13/2022 6/21/2021 6/27/2021

Training Resources

Change management is a skill that impacts each person, personally and professionally. Enhance your comfortability with change by accessing one of the trainings below.

Below are the workshops for June. Each are 3.0 hours in length and will count towards boot camp recertification, if needed.

June 1st, 2pm EST MarTech: Enhancing the Customer Journey June 6th, 2pm EST Powerful Email Marketing June 8th, 2pm EST Roadmap to Creative June 13th, 2pm EST Reaching Your Audience in a Post-Cookie World June 15th, 2pm EST Presentation Writing to Convey & Convince June 20th, 2pm EST Critical Thinking for Marketing Success June 22nd, 2pm EST Time Management for Remote Workers June 27th, 2pm EST DEI: Leading Diverse Teams that Drive Growth June 29th, 2pm EST Digital Analytics Strategy for Marketers

What’s Your Why? (Rereleased 2022). Simon Sinek. The art of leadership is building an environment of trust where people can have an emotional connection to their work and be their natural best. (4:30) How to create a winning culture. (Rereleased 2020). Sir. Richard Branson shares the importance of building a fantastic team who care about people, the work itself, and inclusivity as driving factors that produce results (6:07)

Growth Team Updates

The growth team call on May 1st covered the legislation changes that will impact child care and provides a care.com differentiator scorecard.

Bridget.Griffith@brighthorizons.com

leadership in Permacrisis

Change is messy and inevitable – but manageable

Let’s be honest: 2023 might not be much different in terms of the market outlook and the continuing looming overhang of a recession. I am trying to outline 3 things that might help you navigate this better. 1. Refine your personal approach. What will your mindset be? Will you be optimistic? Brave? Will you rush through the change, or will you give yourself time to explore the transition and its opportunities? Will you be kind to yourself and your colleagues? Will you give yourself moments of grace? Will you actively practice gratitude? At the end of the day, how you lead yourself through a crisis impacts how you come out of it, so try to get clear on how you want to navigate change. And remember: You’re going to be okay.

2. Continue to drive transformation. Yes, even in the midst of a crisis! The reality is, if you’re just reacting to change, you’re not taking advantage of the opportunity to make the change work for you. There really is possibility for change and growth everywhere, so constantly seek feedback from your team peers, leaders about external forces, customers, and partners. And create a culture of psychological safety so your team feels comfortable giving that feedback. 3. Find the right tools. We need practices and processes to help us lead and manage through change. Think of scenarios and that is one option to help you think through the situation and consider the economic, political, and social ramifications. The future might seem uncertain and complex, but breaking it down into various scenarios and identifying actions you can take can help you lead through a permacrisis. If nothing else, change and crises are opportunities to slow down and evaluate our values and beliefs. But hopefully you pause to consider how you want to react to change moving forward. Because maybe change and crises are becoming the new norm. I’m not one to make predictions, but I do believe moments of reflection are necessary as you plan for the future personally and professionally And please remember we can all look at the distance to the peak or we can look at the distance from the ground – it has served me well to celebrate the small wins and look forward to the journey and not to get overwhelmed by it I can’t wait to see all of you at the summit end of the month.

Think about our next value, “We build process to work for the organization, not ourselves” and nominate someone for June who exemplifies what it means to consistently cross-collaborate and works to fix process as needed.

Change Management Tips for Individuals: (15 min. course) For Managers: 5 ways to lead in an era of constant change. Jim Hemerling – TEDTalk (15 min.)

Access Training

Watch Here

Inspire, engage, and grow the customer by connecting them to the best education and care in the industry to generate optimal revenue and measurable growth.

Welcome

Marketing Team Newsletter

Listen Here

Why Purpose is Doomed to Fail Without the Right Company Culture. ANA/Beyond Profit. 2023. Join Ken Beaulieu and Chip Walker for a quick session on the need for companies to internally activate purpose to ensure it is authentic and meaningful to consumers. (4:13)

Putting the Customer First: The Current. 2023. Hear from Kari Marshall, VP of Media, T-Mobile, as she discusses the acquisition of Sprint to solve customer pain points and putting the customer first. (20:33)

Watch Here

Learn more about strategic initiatives, priorities, and state of the business. Hear from each functional team – Who they are. What they do. How you can work with them. Participate in collaborative team-building breakout sessions.

Celebrations

Marlie Harris recently graduated from the University of Massachusetts - Boston with her Master’s in Learning, Teaching, and Educational Transformation, with a concentration in Mental Health Counseling. Great work!

Edward Spiesz recently graduated from Indiana University with an MBA, with a concentration in Business Analytics. Congratulations!

Welcome

Sarah Brightwell Executive Assistant Joined on: April 17th

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation

Sarah Brightwell - 1 Executive Assistant Joined on: April 17th

Sarah Brightwell - 2 Executive Assistant Joined on: April 17th

Sarah Brightwell - 3 Executive Assistant Joined on: April 17th

Sarah Brightwell - 4 Executive Assistant Joined on: April 17th

I wrote an article recently on – heard from many of you on how this resonated with you. The rise of Omicron, Russia’s invasion of Ukraine, inflation, recession, political unrest –– the last 12 months have been characterized by instability and insecurity, crisis after crisis. Within our own microcosm of Bright Horizons and Marketing we have seen a lot of change for the past 18 months and perhaps can be characterized as a permacrisis too :) But what strikes me is that, despite all of that change and turmoil, we rose to the challenge. We came out/ are coming out the other side in new and unexpected ways. And we learned and grew. We’re just not giving ourselves enough credit for how well we’ve done!

leadership in Permacrisis

Change is messy and inevitable – but manageable

Marketing Team Mission