Marketing Toolkit
New for 2024
Support your people to be their best at work and home. Opt in to tailored campaigns and access ready-made campaign materials alongside employee emails for benefit promotion.
OVERALL CAMPAIGN GOALS
Encourage benefit engagement and minimise disruptions and employee absenteeism, especially during school holidays.
Promote a positive company culture, giving employees peace of mind that they are supported.
Drive awareness and remind users of their benefit and what it covers.
Enhance employee productivity, reducing the stress and anxiety associated with balancing caregiving responsiblities and work.
Campaigns
Secure Your Summer Holiday Back-Up Plan
CAMPAIGNs
Be Ready for
Anything
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Hunt for Eggs
Not Childcare
Secure Your Summer
Holiday ‘Back-Up’ Plan
Be Ready for
Anything
Employee awareness of full benefit package.
Campaign Goals
Early registration for Back-Up Care for full year coverage.
No matter what 2024 throws at you, you’ve got a back-up plan for family care and support at your fingertips.
Schedule changes. Teacher strikes. Poorly childminder. Another school holiday. Regardless of the challenges 2024 may bring, you have a Plan B.
Your Back-Up Care benefit gives you care options for your loved ones when you need it most. Choose from in-home care, childminders, or a convenient childcare setting near you. It's easy to book and ready when you are.
Themes and Messaging
A4 or A5 Flyer
Seasonal Marketing Email
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Better tools to promote your benefits, increase employee engagement and make your job a little easier…!
Intranet or Social Copy
Monitor Graphic
Videos
Our Goal:
Videos
Monitor Graphic
Intranet or Social Copy
A4 or A5 Flyer
Seasonal Marketing Email
Looking for ‘eggs-tra’ help this Easter?
Take advantage of fun activities and local, trusted childcare - all available as part of your Back-Up Care benefit.
To help you cover the school break, gaps in care or last-minute childcare challenges this spring, you have access to ‘egg-ceptional’ childcare. Options include school holiday clubs, nurseries, childminders, in-home nannies and more!
Themes and Messaging
Reduces stress and help with the juggle during the Easter break.
Highlight convenient clubs and flexible childcare options during the school holidays.
Campaign Goals
Hunt for Eggs
Not Childcare
Reduce absenteeism during school holidays.
Videos
Monitor Graphic
Intranet or Social Copy
A4 or A5 Flyer
Seasonal Marketing Email
For peace of mind over the summer holidays, or anytime you’re in need of last-minute or emergency childcare, look no further than your Back-Up Care benefit.
We know that if you have children, the juggle can be a struggle over the summer! If you’ve got any childcare gaps this summer or a last-minute schedule change, don’t worry - you can count on Back-Up Care for fun, educational and engaging summer camps and more.
Book today and let us take care of the rest.
Themes and Messaging
Busy time for working parents - reduces stress and anxiety associated with balancing caregiving responsibilities and work.
Help with managing transitions to school schedules.
Reduce absenteeism during summer.
Campaign Goals
Secure Your Summer Holiday Back-Up Plan
Enhance employee productivity, reducing the stress and anxiety associated with balancing caregiving responsiblities and work.
Encourage benefit engagement and minimise disruptions and employee absenteeism,
especially during school holidays.
Promote a positive company culture, giving employees peace of mind that they are supported.
Drive awareness and remind users of their benefit and what it covers.
OVERALL CAMPAIGN GOALS
Be Ready for Anything
Hunt for Eggs Not Childcare
Campaigns Goals
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Campaign Elements
Campaign Elements
Campaign Elements
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