Arity Interactive

As with everything else in our global society, the COVID-19 pandemic has fundamentally transformed transportation. We’ve seen major shifts in how we travel from A to B — people are reluctant to take public transportation and are relying more heavily on their personal vehicles. Will these trends remain, or will things eventually bounce back to how they were pre-pandemic? How should the transportation industry respond to these new shifts? Arity, a mobility data and analytics company, studied how the COVID-19 pandemic is influencing driving patterns. Founded by Allstate in 2016, Arity helps businesses adapt successfully by using more than 400 billion miles of historical, aggregated, and anonymized driving data collected from more than 23 million active mobile and vehicle connections.

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What exactly does Arity do?

Arity collects and analyzes mobility data to provide insights that help businesses:

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Uncover how many miles people travel

Identify common routes people take

Decode modes of transportation and durations

Identify risky behaviors like speeding, aggressive acceleration, and distracted driving

Study driving patterns along routes

How has the pandemic affected driving?

Modes of transportation

Driving routines

Demographics

Safety

People are buying and relying more heavily on their own vehicles.

How can Arity mobility data and insights help businesses across transportation?

Improve experiences across a wide variety of apps that relate to movement or could be enriched by mobility data — including weather, mapping, navigation, fuel, and finance.

Create better app experiences.

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How does Arity’s data help drivers drive smarter and safer?

WeatherBug partnership

Life360 partnership

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Check out IGNITION: Transportation to learn more about innovations and challenges in mobility and transport.

Weekly Lyft bike-share rides increased over 200% from the beginning of April to the end of June, and new bike-share rider activations in the month of June were up 11% year-over-year.

39% of rideshare drivers said they were driving less due to the COVID-19 pandemic, while 29% said they have been driving the same.

Demand for top public-transit apps has dropped by half from one year ago.

26% of drivers surveyed reported they would not return to their previous transportation routine once normal activities resumed in their region.

The No. 1 reason they were driving less was that they were engaging in fewer or no public activities.

55% of the licensed US drivers surveyed said they were driving less than before.

Americans are driving less during the pandemic.

36% of millennials said they wouldn't return to their previous transportation routine once normal activities resumed, the highest of any other age group.

26% of women, compared to 20% of men, reported driving less because they were engaging in fewer or no public activities.

61% of the women in the same Arity survey, compared to 49% of men, reported driving less overall since the outbreak began.

Compared to men, women report that they are driving less than before COVID-19. Millennials aren’t planning to return to their previous transportation routine.

In June 2020, the rate of death per 100 million miles driven jumped a staggering 34.4% compared to June 2019 - indicating that the lack of traffic did not make the roads safer.

People are speeding more on both side streets and highways, including driving over 100 mph more frequently than they did pre-COVID-19.

The percentage of confirmed collisions occurring at speeds greater than 70 mph increased by half during the pandemic.

People are taking advantage of the empty roads — high speed driving has risen in 2020 vs. 2019.

Sources 1. “Mobility Reimagined: U.S. Transportation Trends”. Apptopia and Foursquare. July 2020. 2. “Consumer Survey Findings”. Arity. July 2020. 3. “Q2 2020 Earnings Call Transcript”. Lyft. August 2020. 4. Jay Cradeur. “Here’s What Drivers Are Saying About The Coronavirus.” Rideshare Guy. May 2020. 5. Rob Nendorf, Megan Klein, and Louisa Harbage-Edell.“COVID-19: As cases surge, how are individual drivers responding?”. Arity. August 2020. 6. Rob Nendorf, Megan Klein, Katie Degraaf, and Louisa Harbage-Edell. “COVID:19- Driving Behavior insights as states reopen”. Arity. June 2020. 7. “NSC Estimates: U.S. Saw a 20% Jump in Motor Vehicle Death Rates in First Six Months of 2020, Despite Quarantines.” National Safety Council. September 2020

WeatherBug leverages Arity to help drivers predict and plan a route based on weather conditions.

Life360 leverages Arity to help families develop better driving habits through notifications and real-time driving reports that highlight distracted driving behaviors. The technology also powers Life360 Crash Detection, which notifies Circle members and emergency dispatch if an accident is detected.

Market to customers more effectively.

Leverage telematics or driver-risk data in insurance advertising to get a higher-value prospect in the funnel and force competition to take the less valuable drivers.

Measure the quality of on-demand drivers for businesses.

Use Arity’s predictive insights to manage delivery drivers and ultimately save time and money.

Innovate products.

Use shifts in transportation patterns and consumer attitudes to develop new products, like insurance that looks at decreased driving and less phone handling for fairer pricing.

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Modes of transportation

Driving routines

Demographics

Safety

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The No. 1 reason they were driving less was that they were engaging in fewer or no public activities.

Use mileage data for auto-service advertising to reach drivers when they're most in need of service.

Use mileage data for auto-service advertising to reach drivers when they're most in need of service. Leverage telematics or driver-risk data in insurance advertising to get a higher-value prospect in the funnel and force competition to take the less valuable drivers.